Puffy
AI-First Digital Marketing Manager (Meta & Paid Media)
Puffy, Chicago, Illinois, United States
Join to apply for the
AI-First Digital Marketing Manager (Meta & Paid Media)
role at
Puffy
Global Talent Acquisition | Skill-Based Hiring | Recruitment Lifecycle Compensation:
USD $130K per annum + up to 25% Performance Bonus
Total Annual Package:
Up to USD $162,500
Location:
Remote
Mission Are you the 1 in 27,493 Digital Marketing Managers who can scale campaigns to $1M+ quarterly but are stuck optimizing small tests in endless approval loops?
Then, we have an exciting opportunity for you here at Puffy.
Your Mission:
Own and optimize multiple digital channels—primarily Meta, but also paid platforms across Google Ads, YouTube, and more—to drive aggressive revenue growth and measurable returns, while strategically contributing to Affiliate, SEM, SEO, and Email for an integrated, high-performance marketing ecosystem.
What’s In It For You
Architect a Multi-Channel Growth Engine with Full Autonomy.
You won't be optimizing campaigns within guardrails—you'll have complete ownership to launch, test, and scale across Meta, Google Ads, YouTube, and emerging platforms, aggressively testing creative concepts and messaging with the freedom to architect your own prospecting strategies and drive ROAS at scale.
Partner with the 1%.
Work directly with our Forbes Council Member CEO and a leadership team of proven experts, gaining firsthand exposure to the strategic decisions and high-velocity execution that drives a global brand.
Embrace Radical Flexibility.
This is a fully remote role. We hire for impact, not location. You will have the freedom to build our global engine from anywhere in the world, enabling a lifestyle that works for you without sacrificing career momentum.
Master an AI-Native Toolbox.
While other companies are manually building ad variants and waiting weeks for creative approval, you will be leveraging AI-powered creative automation, advanced attribution models, and DCO tools in a truly AI-native environment, giving you a competitive advantage few Digital Marketing Managers in the world will have.
What You'll Need
5+ years of experience, with at least 2 years managing Meta campaigns for D2C brands with proven success driving revenue across multiple digital channels.
Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy.
Hands-on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
Proficient in campaign tracking, attribution analysis, and data interpretation to make strategic decisions in campaign optimization.
Experience optimizing funnels from initial awareness through conversion, including ad-to-landing-page optimization.
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.
Good-to-Have
Mattress, furniture, or home goods sector background.
Experience with programmatic channels and TikTok Ads.
Familiar with automated ad creation tools and DCO.
Experience creating and optimizing video content for social and search platforms.
Knowledge of Meta Shopping features and other social commerce integrations.
The Puffy DNA We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor—regardless of their size.
Be the Owner:
We don't hire employees; we welcome owners. You're accountable for results, not activity.
Execute with Urgency:
We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
Demand Excellence:
We solve the hard problems that others can't, pushing the boundaries of our craft.
Go All-In:
When the mission demands it, we rally as one team to cross the finish line.
Your 90-Day Objective
Architect and launch a new, high-impact prospecting campaign from the ground up on a channel of your choice, delivering $75,000 in directly attributed revenue from US customers with a minimum 2.5x ROAS, while building a foundation with clear, data-backed potential to scale to a $1M+ quarterly revenue run rate.
Monthly performance bonuses (up to 25%)
Comprehensive medical, dental, and vision insurance
Generous Paid Time Off (PTO) + US Public holidays
AI First organization with access to AI-native tool stack
International team collaboration (14+ nationalities)
Other Benefits
401(k) with Company Match
Free Puffy mattress post 6 months completion
$1,000 Puffy/Halo Board store credit post 1 year completion
Ready to Shape Your Story? Click "Apply" and take the first step.
#J-18808-Ljbffr
AI-First Digital Marketing Manager (Meta & Paid Media)
role at
Puffy
Global Talent Acquisition | Skill-Based Hiring | Recruitment Lifecycle Compensation:
USD $130K per annum + up to 25% Performance Bonus
Total Annual Package:
Up to USD $162,500
Location:
Remote
Mission Are you the 1 in 27,493 Digital Marketing Managers who can scale campaigns to $1M+ quarterly but are stuck optimizing small tests in endless approval loops?
Then, we have an exciting opportunity for you here at Puffy.
Your Mission:
Own and optimize multiple digital channels—primarily Meta, but also paid platforms across Google Ads, YouTube, and more—to drive aggressive revenue growth and measurable returns, while strategically contributing to Affiliate, SEM, SEO, and Email for an integrated, high-performance marketing ecosystem.
What’s In It For You
Architect a Multi-Channel Growth Engine with Full Autonomy.
You won't be optimizing campaigns within guardrails—you'll have complete ownership to launch, test, and scale across Meta, Google Ads, YouTube, and emerging platforms, aggressively testing creative concepts and messaging with the freedom to architect your own prospecting strategies and drive ROAS at scale.
Partner with the 1%.
Work directly with our Forbes Council Member CEO and a leadership team of proven experts, gaining firsthand exposure to the strategic decisions and high-velocity execution that drives a global brand.
Embrace Radical Flexibility.
This is a fully remote role. We hire for impact, not location. You will have the freedom to build our global engine from anywhere in the world, enabling a lifestyle that works for you without sacrificing career momentum.
Master an AI-Native Toolbox.
While other companies are manually building ad variants and waiting weeks for creative approval, you will be leveraging AI-powered creative automation, advanced attribution models, and DCO tools in a truly AI-native environment, giving you a competitive advantage few Digital Marketing Managers in the world will have.
What You'll Need
5+ years of experience, with at least 2 years managing Meta campaigns for D2C brands with proven success driving revenue across multiple digital channels.
Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy.
Hands-on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
Proficient in campaign tracking, attribution analysis, and data interpretation to make strategic decisions in campaign optimization.
Experience optimizing funnels from initial awareness through conversion, including ad-to-landing-page optimization.
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.
Good-to-Have
Mattress, furniture, or home goods sector background.
Experience with programmatic channels and TikTok Ads.
Familiar with automated ad creation tools and DCO.
Experience creating and optimizing video content for social and search platforms.
Knowledge of Meta Shopping features and other social commerce integrations.
The Puffy DNA We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor—regardless of their size.
Be the Owner:
We don't hire employees; we welcome owners. You're accountable for results, not activity.
Execute with Urgency:
We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
Demand Excellence:
We solve the hard problems that others can't, pushing the boundaries of our craft.
Go All-In:
When the mission demands it, we rally as one team to cross the finish line.
Your 90-Day Objective
Architect and launch a new, high-impact prospecting campaign from the ground up on a channel of your choice, delivering $75,000 in directly attributed revenue from US customers with a minimum 2.5x ROAS, while building a foundation with clear, data-backed potential to scale to a $1M+ quarterly revenue run rate.
Monthly performance bonuses (up to 25%)
Comprehensive medical, dental, and vision insurance
Generous Paid Time Off (PTO) + US Public holidays
AI First organization with access to AI-native tool stack
International team collaboration (14+ nationalities)
Other Benefits
401(k) with Company Match
Free Puffy mattress post 6 months completion
$1,000 Puffy/Halo Board store credit post 1 year completion
Ready to Shape Your Story? Click "Apply" and take the first step.
#J-18808-Ljbffr