Trex Company
JOB DESCRIPTION
When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry and still leads the way.
The CRM Specialist is responsible for planning, building, executing, and optimizing email marketing campaigns and automated journeys that engage and retain Trex’s key audiences, including homeowners, contractors, and trade partners. This role plays a critical part in driving customer engagement through personalized, targeted communications that support business goals, product awareness, and brand affinity.
Working in Salesforce and Salesforce Marketing Cloud (SFMC), the CRM Specialist will manage both ongoing automated journeys and one‑off campaign sends, including the Trade Partner Newsletter, new product announcements, and lifecycle communications. The role collaborates closely with the Creative team for content, with the Digital Content Strategist on messaging alignment, and with external partners and agencies as needed. It also serves as a connector between marketing strategy, platform execution, and data integrity—ensuring a seamless, optimized customer experience.
RESPONSIBILITIES
Put safety first—Always!
Lead and foster our "people first" culture.
Email Campaign Strategy & Execute
Own end‑to‑end execution of email marketing campaigns—from setup to send, including audience targeting, scheduling, and QA.
Build and optimize email journeys in SFMC using Journey Builder, Automation Studio, and Email Studio.
Manage and evolve ongoing campaigns, including onboarding flows, lifecycle journeys, and triggered automations across homeowner and trade audiences.
Execute ad‑hoc campaigns such as product announcements, promotional updates, and partner communications.
Maintain the Trade Partner Newsletter, including content coordination, scheduling, and performance optimization.
Perform detailed QA on all campaign components, rendering across devices, dynamic content, personalization, and link tracking.
Collaboration & Content Development
Partner with the Creative team to develop effective, brand‑aligned email assets.
Collaborate with the Digital Content Strategist to ensure consistency in messaging, tone, and content across all digital touchpoints.
Coordinate with internal stakeholders to gather content and approvals for targeted communications.
Contribute to campaign planning discussions, offering recommendations for CRM strategy, segmentation, and timing.
Maintain a CRM campaign calendar aligned with product launches, promotional priorities, and seasonal activations.
Platform & Data Management
Use Salesforce and SFMC to manage contact lists, audience segmentation, reference centers, and data integrity.
Ensure all email efforts adhere to data privacy and deliverability best practices.
Partner with Analytics, Martech, and Web teams to ensure tracking tags, campaign data, and lead sources are accurately captured and measurable.
Collaborate with IT or data teams to troubleshoot platform issues or support CRM integration across digital channels.
Performance Monitoring & Reporting
Track and analyze email performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) and provide regular reporting to stakeholders.
Identify and execute A/B tests for subject lines, creative, segmentation, or send times to continuously improve performance.
Recommend data‑driven improvements to content, segmentation, timing, and frequency based on data‑driven insights.
Stay up to date on emerging CRM trends and best practices, including AI‑powered segmentation and predictive personalization.
Agency & Vendor Coordination
Manage relationships with external email agencies or vendors involved in creative development, list management, or technical execution.
Ensure partners deliver on‑brand, high‑quality assets and meet deadlines and campaign goals.
JOB LOCATION Winchester, Virginia, United States
POSITION TYPE Full‑Time / Regular
EXPERIENCE 3+ years of hands‑on experience in email marketing, CRM, or marketing automation and a Bachelor’s degree in Marketing, Communications, or a related field. Must have experience with Salesforce CRM and SFMC (Journey Builder, Email Studio, Automation Studio), building and managing automated customer journeys and dynamic email campaigns, solid understanding of segmentation, personalization, and campaign analytics, and familiarity with CAN‑SPAM, GDPR, and other email compliance best practices.
SALARY Base Salary Range: $55,000 – $80,000 annually.
Base salary and any additional compensation (e.g., annual sales bonus) are based on relevant skills, qualifications, experience, and geographic location. Trex offers a comprehensive benefits package as described below.
BENEFITS & PERKS
Time Off:
Paid holidays and paid vacation.
Health, Dental, and Vision Insurance:
Options available with employer cost sharing and wellness program discounts.
401(k) With Company Match:
Dollar‑for‑dollar matching.
Tuition Reimbursement:
Company support for educational pursuits.
Training and Education:
On‑site and online learning opportunities.
Stock Purchase Program:
Discounted purchase option.
Employee Discount Program:
Discount on Trex products.
WHO WE ARE Over 30 years ago, our founders created the world’s first high‑performance, low‑maintenance composite decking and outdoor living products. Trex is the world’s #1 brand of sustainability‑made decking and railing, proudly manufactured in the USA. We are publicly traded (NYSE: TREX) and the largest recycler of plastic film in the country. We are guided by core values of doing the right thing, acting with boldness and authenticity, driving sustainability, and innovating and adapting.
CAREER ADVANCEMENT At Trex, you can grow your expertise and advance your career through ongoing opportunities, shared learning, and collaboration across teams.
EEO Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.
E-VERIFY Trex participates in E‑Verify to confirm the employment eligibility of all newly hired employees. For more information, please visit
www.dhs.gov/e-verify .
#J-18808-Ljbffr
The CRM Specialist is responsible for planning, building, executing, and optimizing email marketing campaigns and automated journeys that engage and retain Trex’s key audiences, including homeowners, contractors, and trade partners. This role plays a critical part in driving customer engagement through personalized, targeted communications that support business goals, product awareness, and brand affinity.
Working in Salesforce and Salesforce Marketing Cloud (SFMC), the CRM Specialist will manage both ongoing automated journeys and one‑off campaign sends, including the Trade Partner Newsletter, new product announcements, and lifecycle communications. The role collaborates closely with the Creative team for content, with the Digital Content Strategist on messaging alignment, and with external partners and agencies as needed. It also serves as a connector between marketing strategy, platform execution, and data integrity—ensuring a seamless, optimized customer experience.
RESPONSIBILITIES
Put safety first—Always!
Lead and foster our "people first" culture.
Email Campaign Strategy & Execute
Own end‑to‑end execution of email marketing campaigns—from setup to send, including audience targeting, scheduling, and QA.
Build and optimize email journeys in SFMC using Journey Builder, Automation Studio, and Email Studio.
Manage and evolve ongoing campaigns, including onboarding flows, lifecycle journeys, and triggered automations across homeowner and trade audiences.
Execute ad‑hoc campaigns such as product announcements, promotional updates, and partner communications.
Maintain the Trade Partner Newsletter, including content coordination, scheduling, and performance optimization.
Perform detailed QA on all campaign components, rendering across devices, dynamic content, personalization, and link tracking.
Collaboration & Content Development
Partner with the Creative team to develop effective, brand‑aligned email assets.
Collaborate with the Digital Content Strategist to ensure consistency in messaging, tone, and content across all digital touchpoints.
Coordinate with internal stakeholders to gather content and approvals for targeted communications.
Contribute to campaign planning discussions, offering recommendations for CRM strategy, segmentation, and timing.
Maintain a CRM campaign calendar aligned with product launches, promotional priorities, and seasonal activations.
Platform & Data Management
Use Salesforce and SFMC to manage contact lists, audience segmentation, reference centers, and data integrity.
Ensure all email efforts adhere to data privacy and deliverability best practices.
Partner with Analytics, Martech, and Web teams to ensure tracking tags, campaign data, and lead sources are accurately captured and measurable.
Collaborate with IT or data teams to troubleshoot platform issues or support CRM integration across digital channels.
Performance Monitoring & Reporting
Track and analyze email performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) and provide regular reporting to stakeholders.
Identify and execute A/B tests for subject lines, creative, segmentation, or send times to continuously improve performance.
Recommend data‑driven improvements to content, segmentation, timing, and frequency based on data‑driven insights.
Stay up to date on emerging CRM trends and best practices, including AI‑powered segmentation and predictive personalization.
Agency & Vendor Coordination
Manage relationships with external email agencies or vendors involved in creative development, list management, or technical execution.
Ensure partners deliver on‑brand, high‑quality assets and meet deadlines and campaign goals.
JOB LOCATION Winchester, Virginia, United States
POSITION TYPE Full‑Time / Regular
EXPERIENCE 3+ years of hands‑on experience in email marketing, CRM, or marketing automation and a Bachelor’s degree in Marketing, Communications, or a related field. Must have experience with Salesforce CRM and SFMC (Journey Builder, Email Studio, Automation Studio), building and managing automated customer journeys and dynamic email campaigns, solid understanding of segmentation, personalization, and campaign analytics, and familiarity with CAN‑SPAM, GDPR, and other email compliance best practices.
SALARY Base Salary Range: $55,000 – $80,000 annually.
Base salary and any additional compensation (e.g., annual sales bonus) are based on relevant skills, qualifications, experience, and geographic location. Trex offers a comprehensive benefits package as described below.
BENEFITS & PERKS
Time Off:
Paid holidays and paid vacation.
Health, Dental, and Vision Insurance:
Options available with employer cost sharing and wellness program discounts.
401(k) With Company Match:
Dollar‑for‑dollar matching.
Tuition Reimbursement:
Company support for educational pursuits.
Training and Education:
On‑site and online learning opportunities.
Stock Purchase Program:
Discounted purchase option.
Employee Discount Program:
Discount on Trex products.
WHO WE ARE Over 30 years ago, our founders created the world’s first high‑performance, low‑maintenance composite decking and outdoor living products. Trex is the world’s #1 brand of sustainability‑made decking and railing, proudly manufactured in the USA. We are publicly traded (NYSE: TREX) and the largest recycler of plastic film in the country. We are guided by core values of doing the right thing, acting with boldness and authenticity, driving sustainability, and innovating and adapting.
CAREER ADVANCEMENT At Trex, you can grow your expertise and advance your career through ongoing opportunities, shared learning, and collaboration across teams.
EEO Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.
E-VERIFY Trex participates in E‑Verify to confirm the employment eligibility of all newly hired employees. For more information, please visit
www.dhs.gov/e-verify .
#J-18808-Ljbffr