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Pivotal

Digital Marketing Specialist II

Pivotal, Palo Alto, California, United States, 94306

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Overview

Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the BlackFly, the first light eVTOL to fly manned missions and enter the consumer market. Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next-generation aircraft, the Helix, planned for general release and scalable production in 2025. Mobility is one of the most highly-valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us. The Digital Marketing Specialist works with the marketing team to execute our digital media programs, focused on social media, lead generation, communications, content creation, and content management. Your role is tightly coordinated with all aspects of Pivotal marketing, including events, PR, growth marketing, product marketing, and CRM, and involves a strong balance of planning and execution, requires both creativity and analytics, and is driven by performance and ROI. The person in this role delivers all aspects of social media, including social strategy, social posts, community management, reporting, and digital asset management. While this position is centered on social media, it covers a broad range of digital marketing activities, including lead generation, funnel management, and external and internal communications. Pivotal is very much a startup environment, and we need everyone to wear multiple hats, yet be always focused on the top priorities. Your day-to-day tasks and priorities are managed closely with the Growth Marketing Director, who leads programs in the responsibility areas below. In addition to the internal team, you would also work closely with our agency partner and content creators.

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