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Hawkeye Search Group

TikTok Shop Specialist

Hawkeye Search Group, New York, New York, us, 10261

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TikTok Shop Specialist

New York City | In-Office Mon-Thurs

A fast-growing brand accelerator is hiring a TikTok Shop Specialist to help drive growth across their portfolio of brands. This role is at the forefront of TikTok commerce-managing storefronts, overseeing creator communities, running paid ads, and driving campaigns that convert.

This role is ideal for a candidate with hands-on experience in TikTok Shop, influencer marketing, UGC strategy, and TikTok paid ads. Responsibilities: Manage and optimize TikTok Shop storefronts across multiple brands Plan and execute creator campaigns, including commission bursts, product seeding, livestream support, and paid media initiatives (GMV Max & Shop Ads) Oversee UGC strategy-source, review, and deploy content to support paid, organic, and affiliate growth Host and support TikTok Shop live sessions to drive conversions and affiliate engagement Oversee creator communities via WhatsApp and/or Discord, ensuring regular communication, updates, and campaign alignment Manage and optimize TikTok Ads, including GMV Max and Shop Ads, in partnership with marketing and performance teams Work with affiliate programs (e.g. TikTok Shop and Shopify Collabs) to drive creator engagement and performance Plan and execute product promotions and campaigns, aligning timing and messaging with creator pushes and platform features Analyze performance data, creator metrics, and campaign ROI to continuously improve strategy Qualifications: 2-4 years of hands-on experience with TikTok Shop and creator management Strong understanding of short-form content, UGC, and TikTok trends Experience running livestreams and supporting live selling activations Skilled in campaign planning, creator outreach, and relationship management Experience managing TikTok Ads (GMV Max / Shop Ads) and understanding of attribution and platform metrics Comfortable engaging and managing creator communities across group chats and online forums Highly organized, collaborative, and results-oriented with a pulse on what's working on the platform