BCforward
Position Title:
Marketing Manager Location:
Washington, DC (Hybrid) Duration:
12 months of Contract with possibility of extension About the Role Client's Public Sector Marketing team is seeking a Federal Account-Based Marketing (ABM) Manager to lead campaigns, content, media, and personalization initiatives for U.S. Federal Government agencies. This role will develop and execute integrated marketing programs that engage key decision-makers, align to mission priorities, and create measurable impact on pipeline and revenue. The Federal ABM Manager will serve as the bridge between sales and marketing - shaping demand generation strategies that resonate with IT decision makers, procurement leaders, and federal executives, while ensuring HP's solutions are positioned as mission-critical for secure, future-ready government technology. Key Responsibilities Campaign Strategy & Execution o Develop and execute account-based campaigns targeting priority federal agencies, in close alignment with sales. o Lead integrated marketing programs across channels (email, events, paid media, .com, content syndication). o Drive personalization at scale through tools like Folloze, LinkedIn ABM, and tailored experiences. Content & Messaging o Partner with content strategists to create assets that speak to federal missions, compliance, and IT modernization priorities. o Ensure campaign messaging aligns with federal procurement cycles and agency-specific initiatives. o Support sales enablement with tailored playbooks, case studies, and customer-facing materials. Media & Personalization o Manage paid and earned media strategies (GovExec, LinkedIn, programmatic) for federal campaigns. o Design and execute 1:1 and 1:few personalization strategies for top agencies. o Optimize digital journeys and nurture paths to maximize engagement and conversions. Analytics & Reporting o Partner with Marketing Operations to track KPIs (pipeline influence, MQLs, CTR, engagement scores). o Use intent data (Bombora, 6sense, etc.) to prioritize accounts and tailor messaging. o Deliver insights back to sales to continuously improve campaign effectiveness. Cross-Functional Collaboration o Work closely with Federal Sales, Field Marketing, Content, Digital Media, and Operations to ensure programs are aligned and measurable. o Engage external agencies and central HP teams for campaign execution and creative support. o Represent marketing priorities in federal cross-functional GTM initiatives. Qualifications Education & Experience o Bachelor's degree in Marketing, Business, Communications, or related field. o Certifications or strong experience working with Data. Must be aware of ETL processes with some database knowledge. o 5+ years of B2B marketing experience; federal or public sector marketing experience strongly preferred. o Demonstrated success in ABM strategy and execution (1:1, 1:few, and scalable ABM). Skills o Strong understanding of federal government buying cycles, contracting vehicles, and mission-driven IT priorities. o Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar). o Strong project management skills; ability to manage multiple stakeholders and deadlines. o Excellent communication and storytelling skills, tailored to executive audiences. o Analytical mindset with ability to translate data into actionable strategies.
Marketing Manager Location:
Washington, DC (Hybrid) Duration:
12 months of Contract with possibility of extension About the Role Client's Public Sector Marketing team is seeking a Federal Account-Based Marketing (ABM) Manager to lead campaigns, content, media, and personalization initiatives for U.S. Federal Government agencies. This role will develop and execute integrated marketing programs that engage key decision-makers, align to mission priorities, and create measurable impact on pipeline and revenue. The Federal ABM Manager will serve as the bridge between sales and marketing - shaping demand generation strategies that resonate with IT decision makers, procurement leaders, and federal executives, while ensuring HP's solutions are positioned as mission-critical for secure, future-ready government technology. Key Responsibilities Campaign Strategy & Execution o Develop and execute account-based campaigns targeting priority federal agencies, in close alignment with sales. o Lead integrated marketing programs across channels (email, events, paid media, .com, content syndication). o Drive personalization at scale through tools like Folloze, LinkedIn ABM, and tailored experiences. Content & Messaging o Partner with content strategists to create assets that speak to federal missions, compliance, and IT modernization priorities. o Ensure campaign messaging aligns with federal procurement cycles and agency-specific initiatives. o Support sales enablement with tailored playbooks, case studies, and customer-facing materials. Media & Personalization o Manage paid and earned media strategies (GovExec, LinkedIn, programmatic) for federal campaigns. o Design and execute 1:1 and 1:few personalization strategies for top agencies. o Optimize digital journeys and nurture paths to maximize engagement and conversions. Analytics & Reporting o Partner with Marketing Operations to track KPIs (pipeline influence, MQLs, CTR, engagement scores). o Use intent data (Bombora, 6sense, etc.) to prioritize accounts and tailor messaging. o Deliver insights back to sales to continuously improve campaign effectiveness. Cross-Functional Collaboration o Work closely with Federal Sales, Field Marketing, Content, Digital Media, and Operations to ensure programs are aligned and measurable. o Engage external agencies and central HP teams for campaign execution and creative support. o Represent marketing priorities in federal cross-functional GTM initiatives. Qualifications Education & Experience o Bachelor's degree in Marketing, Business, Communications, or related field. o Certifications or strong experience working with Data. Must be aware of ETL processes with some database knowledge. o 5+ years of B2B marketing experience; federal or public sector marketing experience strongly preferred. o Demonstrated success in ABM strategy and execution (1:1, 1:few, and scalable ABM). Skills o Strong understanding of federal government buying cycles, contracting vehicles, and mission-driven IT priorities. o Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar). o Strong project management skills; ability to manage multiple stakeholders and deadlines. o Excellent communication and storytelling skills, tailored to executive audiences. o Analytical mindset with ability to translate data into actionable strategies.