The Azek Company
Sr. Marketing Director - Marketing Automation & Personalization Platforms
The Azek Company, Chicago, Illinois, United States, 60290
Sr. Marketing Director - Marketing Automation & Personalization Platforms
James Hardie Building Products
Location: Chicago, IL
James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®.
This position is based at our offices in Chicago’s West Fulton Market District with a hybrid weekly work schedule.
An employee shuttle to and from Ogilvy Transportation and Union Station is provided, as well as subsidized parking in our buildings attached garage.
Summary:
Reporting to the VP of Digital Experience, the Sr. Marketing Director - Marketing Automation & Personalization Platforms will lead the
vision, strategy, and roadmap
for CRM, CDP, and marketing automation platforms. This role will drive innovation in personalization and customer engagement, building scalable, data-driven journeys that deliver both immediate business impact and long-term value. Partnering with cross-functional teams, this leader will shape the future of how we connect with customers across the entire experience — transforming data into meaningful engagement at scale. Key Responsibilities:
Product Strategy & Ownership
Define and communicate the personalization vision, strategy, priorities, and KPIs Lead CRM and personalized campaign execution with cross-functional partners. Evaluate and integrate Martech platforms to scale customer engagement. Deliver top activation use cases such as advanced segmentation, lead enrichment, and journey orchestration. Strategic & Analytical Leadership
Link tactical execution to enterprise business strategies. Use data to measure performance, optimize campaigns, and drive improvements. Identify problems, create scalable solutions, and optimize operational processes. Champion continuous improvement and stay ahead of industry trends. Customer Journey & Personalization
Translate journey insights into digital tools that improve targeting, relevance, and conversion. Leverage AI, customer profiling, and computed traits to enrich CRM/CDP models and boost ROI. Deliver personalized use cases like real-time content, contractor training, and behavioral tracking. Data Activation & Optimization
Drive adoption of a unified customer profile across all touchpoints (Web, Call Center, CRM, Email, AZEKNow, etc.) Oversee platform implementation and evolution. Monitor KPIs including conversion, lead quality, campaign performance, and engagement across channels. Leadership & Collaboration
Lead cross-functional teams in a matrixed environment to deliver measurable outcomes. Build strong partnerships across marketing, product, IT, and analytics. Foster a culture of innovation, agility, and customer-centricity. Qualifications
12+ years in digital product management with deep expertise in CRM, CDP, or Martech platforms Hands‑on experience with Salesforce, CDPs (Adobe preferred), and automation tools (e.g., Marketo, HubSpot) Proven track record driving personalization, segmentation, and data‑driven marketing at scale Knowledge of data privacy, consent management, and compliance (GDPR, CCPA) Strong ability to turn technical architecture and customer insights into scalable business solutions. Demonstrated success leading cross‑functional teams and delivering measurable results. Entrepreneurial mindset with strong problem‑solving and innovation skills Excellent analytical, communication, and collaboration skills Bonus Points For:
Experience in contractor/homeowner engagement models or B2B2C ecosystems Familiarity with lead‑matching algorithms or AI‑driven personalization tools Background in customer journey mapping or omni‑channel orchestration The AZEK Company was acquired by James Hardie. With 8,000+ employees worldwide, we’re united by our purpose of Building a Better Future for All™through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities. For more information, visit www.jameshardie.com. Following The AZEK Company’s acquisition by James Hardie, we remain committed to providing a fair and equitable employment experience for all candidates. Join us in shaping the future of our business! Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Reporting to the VP of Digital Experience, the Sr. Marketing Director - Marketing Automation & Personalization Platforms will lead the
vision, strategy, and roadmap
for CRM, CDP, and marketing automation platforms. This role will drive innovation in personalization and customer engagement, building scalable, data-driven journeys that deliver both immediate business impact and long-term value. Partnering with cross-functional teams, this leader will shape the future of how we connect with customers across the entire experience — transforming data into meaningful engagement at scale. Key Responsibilities:
Product Strategy & Ownership
Define and communicate the personalization vision, strategy, priorities, and KPIs Lead CRM and personalized campaign execution with cross-functional partners. Evaluate and integrate Martech platforms to scale customer engagement. Deliver top activation use cases such as advanced segmentation, lead enrichment, and journey orchestration. Strategic & Analytical Leadership
Link tactical execution to enterprise business strategies. Use data to measure performance, optimize campaigns, and drive improvements. Identify problems, create scalable solutions, and optimize operational processes. Champion continuous improvement and stay ahead of industry trends. Customer Journey & Personalization
Translate journey insights into digital tools that improve targeting, relevance, and conversion. Leverage AI, customer profiling, and computed traits to enrich CRM/CDP models and boost ROI. Deliver personalized use cases like real-time content, contractor training, and behavioral tracking. Data Activation & Optimization
Drive adoption of a unified customer profile across all touchpoints (Web, Call Center, CRM, Email, AZEKNow, etc.) Oversee platform implementation and evolution. Monitor KPIs including conversion, lead quality, campaign performance, and engagement across channels. Leadership & Collaboration
Lead cross-functional teams in a matrixed environment to deliver measurable outcomes. Build strong partnerships across marketing, product, IT, and analytics. Foster a culture of innovation, agility, and customer-centricity. Qualifications
12+ years in digital product management with deep expertise in CRM, CDP, or Martech platforms Hands‑on experience with Salesforce, CDPs (Adobe preferred), and automation tools (e.g., Marketo, HubSpot) Proven track record driving personalization, segmentation, and data‑driven marketing at scale Knowledge of data privacy, consent management, and compliance (GDPR, CCPA) Strong ability to turn technical architecture and customer insights into scalable business solutions. Demonstrated success leading cross‑functional teams and delivering measurable results. Entrepreneurial mindset with strong problem‑solving and innovation skills Excellent analytical, communication, and collaboration skills Bonus Points For:
Experience in contractor/homeowner engagement models or B2B2C ecosystems Familiarity with lead‑matching algorithms or AI‑driven personalization tools Background in customer journey mapping or omni‑channel orchestration The AZEK Company was acquired by James Hardie. With 8,000+ employees worldwide, we’re united by our purpose of Building a Better Future for All™through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities. For more information, visit www.jameshardie.com. Following The AZEK Company’s acquisition by James Hardie, we remain committed to providing a fair and equitable employment experience for all candidates. Join us in shaping the future of our business! Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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