Inside Higher Ed
Business Development and Marketing Associate for Life Sciences
Inside Higher Ed, Stanford, California, United States, 94305
Position Summary
The Stanford Office of Technology Licensing (OTL) seeks a Business Development and Marketing Associate for Life Sciences to develop targeted technology marketing campaigns for promising Stanford intellectual property (IP) and to promote the office. Responsibilities will include but are not limited to: evaluating our portfolio of technology disclosures, preparing marketing materials and pitch decks, engaging companies to match their areas of partnering interest with the Stanford IP portfolio, building relationships with VCs and industry partners, communicating a technology’s value proposition to potential licensees, working with the Licensing teams on marketing strategies for specific technologies, and creating an effective branding and communication strategy to promote OTL and Stanford technologies. This is a hybrid role, required to be regularly present at the employer’s local Stanford Work Location. This recruitment is for a 1‑year‑term position, with the possibility of extension. All final candidates will be required to complete a background check. Core Duties
Develop, manage and execute strategic marketing plans/programs to meet business objectives. Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online). Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis. Use the results to make strategic decisions. Communicate marketing plans across the organization and/or university to educate and influence stakeholders. Build partnerships with other school, department, product, service, program, and event and/or channel managers. May oversee event management to support marketing objectives. Manage key vendor and consultant relationships. Scope and manage project/program budget(s). May oversee interns and other contingent staff; provide staff training. Minimum Requirements
Bachelor’s degree and eight years of relevant experience; or a combination of education and relevant experience. Preferred Qualifications
Bachelor’s degree in Life Sciences and 8 years of relevant experience in Academic Technology Transfer or combination of education and industry business development and/or marketing experience. Advanced degree preferred. Knowledge, Skills and Abilities
Demonstrated ability to work effectively with senior leaders and experience presenting to senior management. Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning. Demonstrated experience in integrated marketing strategy and execution across marketing channels including digital and print. Demonstrated application of market research and data analysis. Excellent project manager with the ability to manage multiple projects simultaneously. Excellent written and oral communication and engaging presentation skills. Highly organized, detail oriented, and deadline-driven work approach. Physical Requirements
Constantly perform desk-based computer tasks. Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking. Occasionally grasp forcefully, writing by hand. Rarely sort/file paperwork. Consistent with its obligations under the law, the university will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job. Working Conditions
Occasional work on evenings and weekends. Occasional travel may be required (less than 10% time). Work Standards
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations. Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned. Subject to and expected to comply with all applicable university policies and procedures, including but not limited to the personnel policies and other policies found in the university’s Administrative Guide, http://adminguide.stanford.edu. Pay
The expected pay range for this position is $154,602 to $182,120 per annum. Stanford University provides pay ranges that represent its good faith estimate of the amount the university reasonably expects to pay for a position. Why Stanford
Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with freedom to grow, a caring culture, a healthier you, discovery and fun, enviable resources, and more. Benefits
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. A caring culture. We provide superb retirement plans, generous time‑off, and family care resources. A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world‑class exercise facilities. We also provide excellent health care benefits. Discovery and fun. Stroll through historic sculptures, trails, and museums. Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more! Equal Employment Opportunity
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Additional Information
Schedule: Full‑time Job Code: 4894 Employee Status: Fixed‑Term Grade: K Requisition ID: 107063 Work Arrangement: Hybrid Eligible
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The Stanford Office of Technology Licensing (OTL) seeks a Business Development and Marketing Associate for Life Sciences to develop targeted technology marketing campaigns for promising Stanford intellectual property (IP) and to promote the office. Responsibilities will include but are not limited to: evaluating our portfolio of technology disclosures, preparing marketing materials and pitch decks, engaging companies to match their areas of partnering interest with the Stanford IP portfolio, building relationships with VCs and industry partners, communicating a technology’s value proposition to potential licensees, working with the Licensing teams on marketing strategies for specific technologies, and creating an effective branding and communication strategy to promote OTL and Stanford technologies. This is a hybrid role, required to be regularly present at the employer’s local Stanford Work Location. This recruitment is for a 1‑year‑term position, with the possibility of extension. All final candidates will be required to complete a background check. Core Duties
Develop, manage and execute strategic marketing plans/programs to meet business objectives. Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online). Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis. Use the results to make strategic decisions. Communicate marketing plans across the organization and/or university to educate and influence stakeholders. Build partnerships with other school, department, product, service, program, and event and/or channel managers. May oversee event management to support marketing objectives. Manage key vendor and consultant relationships. Scope and manage project/program budget(s). May oversee interns and other contingent staff; provide staff training. Minimum Requirements
Bachelor’s degree and eight years of relevant experience; or a combination of education and relevant experience. Preferred Qualifications
Bachelor’s degree in Life Sciences and 8 years of relevant experience in Academic Technology Transfer or combination of education and industry business development and/or marketing experience. Advanced degree preferred. Knowledge, Skills and Abilities
Demonstrated ability to work effectively with senior leaders and experience presenting to senior management. Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning. Demonstrated experience in integrated marketing strategy and execution across marketing channels including digital and print. Demonstrated application of market research and data analysis. Excellent project manager with the ability to manage multiple projects simultaneously. Excellent written and oral communication and engaging presentation skills. Highly organized, detail oriented, and deadline-driven work approach. Physical Requirements
Constantly perform desk-based computer tasks. Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking. Occasionally grasp forcefully, writing by hand. Rarely sort/file paperwork. Consistent with its obligations under the law, the university will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job. Working Conditions
Occasional work on evenings and weekends. Occasional travel may be required (less than 10% time). Work Standards
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations. Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned. Subject to and expected to comply with all applicable university policies and procedures, including but not limited to the personnel policies and other policies found in the university’s Administrative Guide, http://adminguide.stanford.edu. Pay
The expected pay range for this position is $154,602 to $182,120 per annum. Stanford University provides pay ranges that represent its good faith estimate of the amount the university reasonably expects to pay for a position. Why Stanford
Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with freedom to grow, a caring culture, a healthier you, discovery and fun, enviable resources, and more. Benefits
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. A caring culture. We provide superb retirement plans, generous time‑off, and family care resources. A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world‑class exercise facilities. We also provide excellent health care benefits. Discovery and fun. Stroll through historic sculptures, trails, and museums. Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more! Equal Employment Opportunity
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Additional Information
Schedule: Full‑time Job Code: 4894 Employee Status: Fixed‑Term Grade: K Requisition ID: 107063 Work Arrangement: Hybrid Eligible
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