Stanford University
Business Development and Marketing Associate for Life Sciences
Stanford University, Stanford, California, United States, 94305
The Stanford Office of Technology Licensing (OTL) seeks a Business Development and Marketing Associate for Life Sciences to collaborate with colleagues within the OTL to develop targeted technology marketing campaigns for Stanford intellectual property and to promote the office.
Overview
Responsibilities include evaluating the portfolio of technology disclosures, preparing marketing materials and pitch decks, engaging companies to match their partnering interests with the Stanford IP portfolio, building relationships with VCs and industry partners, communicating a technology’s value proposition to potential licensees, working with Licensing teams on marketing strategies, and creating an effective branding and communication strategy to promote OTL and Stanford technologies.
CORE DUTIES:
Develop, manage and execute strategic marketing plans/programs to meet business objectives.
Create and manage the execution of integrated communication strategy leveraging the brand across channels (web, print, email, online).
Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis; use results to inform strategic decisions.
Communicate marketing plans across the organization and/or university to educate and influence stakeholders.
Build partnerships with other school, department, product, service, program, and event or channel managers.
May oversee event management to support marketing objectives.
Manage key vendor and consultant relationships.
Scope and manage project/program budget(s).
May oversee interns and other contingent staff; provide staff training.
MINIMUM REQUIREMENTS:
Education & Experience:
Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
Preferred Qualifications:
Bachelor's degree in Life Sciences and 8 years of relevant experience in Academic Technology Transfer or combination of education and industry business development and/or marketing experience. Advanced degree preferred.
Knowledge, Skills and Abilities:
Demonstrated ability to work effectively with senior leaders and experience presenting to senior management.
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
Demonstrated experience in integrated marketing strategy and execution across marketing channels including digital and print.
Demonstrated application of market research and data analysis.
Excellent project management with the ability to manage multiple projects simultaneously.
Excellent written and oral communication and engaging presentation skills.
Highly organized, detail oriented, and deadline-driven work approach.
Certifications and Licenses:
None
PHYSICAL REQUIREMENTS:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
WORKING CONDITIONS:
Occasional work on evenings and weekends.
Occasional travel may be required (less than 10% time).
WORK STANDARDS:
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures.
The expected pay range for this position is $154,602 to $182,120 per annum. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors including location, knowledge, skills and abilities, education, experience, performance, and unit needs.
At Stanford University, base pay represents only one aspect of the rewards package. The Cardinal at Work website provides detailed information on Stanford’s benefits and rewards. Specifics about the rewards package for this position may be discussed during the hiring process.
Why Stanford is for You
Imagine a world without search engines or social platforms. Stanford University has revolutionized the way we live and enrich the world. Our culture and perks empower you with:
Freedom to grow.
Career development programs, tuition reimbursement, or audit a course. Join programs and events.
A caring culture.
Retirement plans, generous time-off, and family care resources.
A healthier you.
Health care benefits and wellness facilities.
Discovery and fun.
Access to cultural and outdoor experiences.
Enviable resources.
Benefits and discounts.
The job duties listed are typical examples and may vary by department. University policies and procedures apply. Reasonable accommodations are available for applicants and employees with disabilities upon request.
Schedule: Full-time | Job Code: 4894 | Employee Status: Fixed-Term | Grade: K | Requisition ID: 107063 | Work Arrangement: Hybrid Eligible
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Responsibilities include evaluating the portfolio of technology disclosures, preparing marketing materials and pitch decks, engaging companies to match their partnering interests with the Stanford IP portfolio, building relationships with VCs and industry partners, communicating a technology’s value proposition to potential licensees, working with Licensing teams on marketing strategies, and creating an effective branding and communication strategy to promote OTL and Stanford technologies.
CORE DUTIES:
Develop, manage and execute strategic marketing plans/programs to meet business objectives.
Create and manage the execution of integrated communication strategy leveraging the brand across channels (web, print, email, online).
Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis; use results to inform strategic decisions.
Communicate marketing plans across the organization and/or university to educate and influence stakeholders.
Build partnerships with other school, department, product, service, program, and event or channel managers.
May oversee event management to support marketing objectives.
Manage key vendor and consultant relationships.
Scope and manage project/program budget(s).
May oversee interns and other contingent staff; provide staff training.
MINIMUM REQUIREMENTS:
Education & Experience:
Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
Preferred Qualifications:
Bachelor's degree in Life Sciences and 8 years of relevant experience in Academic Technology Transfer or combination of education and industry business development and/or marketing experience. Advanced degree preferred.
Knowledge, Skills and Abilities:
Demonstrated ability to work effectively with senior leaders and experience presenting to senior management.
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
Demonstrated experience in integrated marketing strategy and execution across marketing channels including digital and print.
Demonstrated application of market research and data analysis.
Excellent project management with the ability to manage multiple projects simultaneously.
Excellent written and oral communication and engaging presentation skills.
Highly organized, detail oriented, and deadline-driven work approach.
Certifications and Licenses:
None
PHYSICAL REQUIREMENTS:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
WORKING CONDITIONS:
Occasional work on evenings and weekends.
Occasional travel may be required (less than 10% time).
WORK STANDARDS:
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures.
The expected pay range for this position is $154,602 to $182,120 per annum. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors including location, knowledge, skills and abilities, education, experience, performance, and unit needs.
At Stanford University, base pay represents only one aspect of the rewards package. The Cardinal at Work website provides detailed information on Stanford’s benefits and rewards. Specifics about the rewards package for this position may be discussed during the hiring process.
Why Stanford is for You
Imagine a world without search engines or social platforms. Stanford University has revolutionized the way we live and enrich the world. Our culture and perks empower you with:
Freedom to grow.
Career development programs, tuition reimbursement, or audit a course. Join programs and events.
A caring culture.
Retirement plans, generous time-off, and family care resources.
A healthier you.
Health care benefits and wellness facilities.
Discovery and fun.
Access to cultural and outdoor experiences.
Enviable resources.
Benefits and discounts.
The job duties listed are typical examples and may vary by department. University policies and procedures apply. Reasonable accommodations are available for applicants and employees with disabilities upon request.
Schedule: Full-time | Job Code: 4894 | Employee Status: Fixed-Term | Grade: K | Requisition ID: 107063 | Work Arrangement: Hybrid Eligible
#J-18808-Ljbffr