Energy Jobline ZR
Social Media Manager - Laboratory Express in Los Angeles
Energy Jobline ZR, Los Angeles, California, United States, 90079
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We focus on the Oil & Gas, Renewables, Engineering, Power, and Nuclear markets as well as emerging technologies in EV, Battery, and Fusion. We are committed to ensuring that we offer the most exciting career opportunities from around the world for our jobseekers.
Job DescriptionJob Description
Social Media Manager - Laboratory Express Lead and execute Laboratory Express's social media strategy to build brand awareness, engage healthcare professionals, and promote our laboratory logistics services across digital platforms.
Key Responsibilities Strategy & Planning
Develop and implement comprehensive social media strategy aligned with business goals
Create monthly content calendars for all social media platforms
Identify target audiences including healthcare facilities, laboratories, medical practices, and industry partners
Set measurable KPIs and goals for engagement, reach, and lead
Stay current on healthcare industry trends and social media best practices
Research competitor social media activities and industry benchmarks
Content Creation & Management
Create engaging, original content (text, images, videos, graphics) for multiple platforms
Develop content themes around laboratory services, healthcare logistics, patient care, and industry news
Write compelling copy that reflects Laboratory Express's brand voice
Design graphics using Canva, Adobe Creative Suite, or similar tools
Produce short‑form videos showcasing services, testimonials, and behind‑the‑scenes content
Ensure all content complies with healthcare regulations (HIPAA)
Schedule and publish posts using social media management tools (Hootsuite, Buffer, Sprout Social)
Platform Management
Manage daily activities on Facebook, Instagram, LinkedIn, Twitter, and YouTube
Monitor and respond to comments, messages, and mentions promptly
Build and nurture online communities with healthcare professionals
Engage with followers and industry influencers authentically
Share relevant industry news, educational content, and company updates
Cross‑promote content across platforms appropriately
Analytics & Reporting
Track and analyze social media metrics (engagement rate, reach, impressions, conversions)
Use analytics tools (Facebook Insights, Google Analytics, LinkedIn Analytics)
Generate monthly performance reports with insights and recommendations
A/B test content strategies to optimize performance
Monitor social media ROI and demonstrate impact on business goals
Identify trends and patterns in audience behavior
Paid Social Advertising
Plan and execute paid social media campaigns (Facebook Ads, LinkedIn Ads)
Manage advertising budgets effectively
Target specific healthcare audiences with precision
Create ad copy and visuals for campaigns
Monitor campaign performance and optimize for better results
Report on ad spend and return on investment
Brand Management
Maintain consistent brand voice, tone, and visual across all platforms
Monitor online reputation and address negative feedback professionally
Collaborate with marketing team to ensure cohesive messaging
Protect and enhance Laboratory Express's brand image online
Respond to customer service inquiries via social media channels
Collaboration & Teamwork
Work with sales and marketing teams to support business objectives
Coordinate with graphic designers for visual content needs
Partner with operations team to share company news and achievements
Collaborate with HR on employer branding and recruitment content
Engage with external vendors, agencies, or influencers as needed
Healthcare Industry Specific
Create content that educates healthcare providers about laboratory logistics
Highlight patient care improvements through reliable specimen transport
Share laboratory industry news and regulatory updates
Feature testimonials from satisfied healthcare partners
Promote Laboratory Express's commitment to quality and compliance
Required Qualifications Education & Experience
Bachelor's degree in Marketing, Communications, Public Relations, or related field
2-4 years of experience managing social media for B2B companies
Healthcare or medical industry experience strongly
Portfolio demonstrating successful social media campaigns
Technical Skills
Platforms:
Expert knowledge of Facebook, Instagram, LinkedIn, Twitter, YouTube
Tools:
Proficiency with Hootsuite, Buffer, Sprout Social, or similar scheduling tools
Design:
Experience with Canva, Adobe Photoshop, or other graphic design software
Analytics:
Strong understanding of social media analytics and Google Analytics
Advertising:
Experience managing Facebook Ads Manager and LinkedIn Campaign Manager
Video:
Basic video editing skills (iMovie, Adobe Premiere, CapCut)
CMS:
Familiarity with content management systems and website platforms
Core Competencies
Creative:
Strong creative thinking with eye for visual design
Writing:
Excellent writing, editing, and proofreading skills
Communication:
Professional communication with internal and external stakeholders
Organization:
Ability to manage multiple projects and deadlines simultaneously
Analytical:
Data‑driven approach to decision‑making
Adaptability:
Quick learner who stays current with platform changes
Detail‑oriented:
Meticulous attention to accuracy and brand consistency
Strategic thinking:
Ability to connect social media efforts to business outcomes
Nice to Have
Understanding of HIPAA compliance and healthcare regulations
Knowledge of SEO and content marketing principles
Experience with influencer partnerships
Photography and videography skills
Certification in social media marketing (Hootsuite, HubSpot, Meta Blueprint)
Key Performance Indicators (KPIs)
Follower growth rate across all platforms
Engagement rate (likes, comments, shares, saves)
Reach and impressions
Click‑through rates on posts and ads
Lead from social media
Website traffic from social channels
Brand sentiment and reputation scores
Social media ROI and conversion metrics
Work Environment
Location:
Remote
Employment Type:
Full‑time
Schedule:
Monday‑Friday with occasional evening/weekend monitoring
Compensation:
Benefits package included
Benefits
Health, dental, and vision insurance
401(k) with company match
Paid time off (PTO) and holidays
Professional development opportunities
Flexible work arrangements
Creative and collaborative work environment
Opportunity to make an impact in healthcare industry
Why Join Laboratory Express?
Work in the growing healthcare logistics sector
Contribute to improving patient care through better laboratory services
Collaborative team culture that values creativity
Opportunity to build and shape social media presence from the ground up
Make a meaningful impact in the healthcare community
The ideal Social Media Manager for Laboratory Express is a creative storyteller who understands both B2B marketing and the healthcare industry. You're passionate about building online communities, data‑driven in your approach, and excited to educate audiences about the important role laboratory logistics plays in patient care.
Company Description: Laboratory Express is one of the leading companies equipping healthcare providers.
If you are interested in applying for this job please press the Apply Button and follow the application process. Energy Jobline wishes you the very best of luck in your next career move.
#J-18808-Ljbffr
We focus on the Oil & Gas, Renewables, Engineering, Power, and Nuclear markets as well as emerging technologies in EV, Battery, and Fusion. We are committed to ensuring that we offer the most exciting career opportunities from around the world for our jobseekers.
Job DescriptionJob Description
Social Media Manager - Laboratory Express Lead and execute Laboratory Express's social media strategy to build brand awareness, engage healthcare professionals, and promote our laboratory logistics services across digital platforms.
Key Responsibilities Strategy & Planning
Develop and implement comprehensive social media strategy aligned with business goals
Create monthly content calendars for all social media platforms
Identify target audiences including healthcare facilities, laboratories, medical practices, and industry partners
Set measurable KPIs and goals for engagement, reach, and lead
Stay current on healthcare industry trends and social media best practices
Research competitor social media activities and industry benchmarks
Content Creation & Management
Create engaging, original content (text, images, videos, graphics) for multiple platforms
Develop content themes around laboratory services, healthcare logistics, patient care, and industry news
Write compelling copy that reflects Laboratory Express's brand voice
Design graphics using Canva, Adobe Creative Suite, or similar tools
Produce short‑form videos showcasing services, testimonials, and behind‑the‑scenes content
Ensure all content complies with healthcare regulations (HIPAA)
Schedule and publish posts using social media management tools (Hootsuite, Buffer, Sprout Social)
Platform Management
Manage daily activities on Facebook, Instagram, LinkedIn, Twitter, and YouTube
Monitor and respond to comments, messages, and mentions promptly
Build and nurture online communities with healthcare professionals
Engage with followers and industry influencers authentically
Share relevant industry news, educational content, and company updates
Cross‑promote content across platforms appropriately
Analytics & Reporting
Track and analyze social media metrics (engagement rate, reach, impressions, conversions)
Use analytics tools (Facebook Insights, Google Analytics, LinkedIn Analytics)
Generate monthly performance reports with insights and recommendations
A/B test content strategies to optimize performance
Monitor social media ROI and demonstrate impact on business goals
Identify trends and patterns in audience behavior
Paid Social Advertising
Plan and execute paid social media campaigns (Facebook Ads, LinkedIn Ads)
Manage advertising budgets effectively
Target specific healthcare audiences with precision
Create ad copy and visuals for campaigns
Monitor campaign performance and optimize for better results
Report on ad spend and return on investment
Brand Management
Maintain consistent brand voice, tone, and visual across all platforms
Monitor online reputation and address negative feedback professionally
Collaborate with marketing team to ensure cohesive messaging
Protect and enhance Laboratory Express's brand image online
Respond to customer service inquiries via social media channels
Collaboration & Teamwork
Work with sales and marketing teams to support business objectives
Coordinate with graphic designers for visual content needs
Partner with operations team to share company news and achievements
Collaborate with HR on employer branding and recruitment content
Engage with external vendors, agencies, or influencers as needed
Healthcare Industry Specific
Create content that educates healthcare providers about laboratory logistics
Highlight patient care improvements through reliable specimen transport
Share laboratory industry news and regulatory updates
Feature testimonials from satisfied healthcare partners
Promote Laboratory Express's commitment to quality and compliance
Required Qualifications Education & Experience
Bachelor's degree in Marketing, Communications, Public Relations, or related field
2-4 years of experience managing social media for B2B companies
Healthcare or medical industry experience strongly
Portfolio demonstrating successful social media campaigns
Technical Skills
Platforms:
Expert knowledge of Facebook, Instagram, LinkedIn, Twitter, YouTube
Tools:
Proficiency with Hootsuite, Buffer, Sprout Social, or similar scheduling tools
Design:
Experience with Canva, Adobe Photoshop, or other graphic design software
Analytics:
Strong understanding of social media analytics and Google Analytics
Advertising:
Experience managing Facebook Ads Manager and LinkedIn Campaign Manager
Video:
Basic video editing skills (iMovie, Adobe Premiere, CapCut)
CMS:
Familiarity with content management systems and website platforms
Core Competencies
Creative:
Strong creative thinking with eye for visual design
Writing:
Excellent writing, editing, and proofreading skills
Communication:
Professional communication with internal and external stakeholders
Organization:
Ability to manage multiple projects and deadlines simultaneously
Analytical:
Data‑driven approach to decision‑making
Adaptability:
Quick learner who stays current with platform changes
Detail‑oriented:
Meticulous attention to accuracy and brand consistency
Strategic thinking:
Ability to connect social media efforts to business outcomes
Nice to Have
Understanding of HIPAA compliance and healthcare regulations
Knowledge of SEO and content marketing principles
Experience with influencer partnerships
Photography and videography skills
Certification in social media marketing (Hootsuite, HubSpot, Meta Blueprint)
Key Performance Indicators (KPIs)
Follower growth rate across all platforms
Engagement rate (likes, comments, shares, saves)
Reach and impressions
Click‑through rates on posts and ads
Lead from social media
Website traffic from social channels
Brand sentiment and reputation scores
Social media ROI and conversion metrics
Work Environment
Location:
Remote
Employment Type:
Full‑time
Schedule:
Monday‑Friday with occasional evening/weekend monitoring
Compensation:
Benefits package included
Benefits
Health, dental, and vision insurance
401(k) with company match
Paid time off (PTO) and holidays
Professional development opportunities
Flexible work arrangements
Creative and collaborative work environment
Opportunity to make an impact in healthcare industry
Why Join Laboratory Express?
Work in the growing healthcare logistics sector
Contribute to improving patient care through better laboratory services
Collaborative team culture that values creativity
Opportunity to build and shape social media presence from the ground up
Make a meaningful impact in the healthcare community
The ideal Social Media Manager for Laboratory Express is a creative storyteller who understands both B2B marketing and the healthcare industry. You're passionate about building online communities, data‑driven in your approach, and excited to educate audiences about the important role laboratory logistics plays in patient care.
Company Description: Laboratory Express is one of the leading companies equipping healthcare providers.
If you are interested in applying for this job please press the Apply Button and follow the application process. Energy Jobline wishes you the very best of luck in your next career move.
#J-18808-Ljbffr