Samsung
Senior Manager Of Search Marketing
Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. The MX Marketing Team is seeking an experienced and data-driven Senior Manager of Search Marketing to lead and scale our paid search strategy across multiple categories. This role is ideal for someone who has spent the majority of their career in SEM and SEO, has managed multi-million-dollar budgets in large organizations, and brings a strong understanding of both upper-funnel demand generation and strong SEO experience. The ideal candidate has deep hands-on experience, thrives on testing and optimization, and has adapted to the evolution of SEM platforms, automation, and consumer behavior over time. This individual will play a critical role in driving efficient acquisition, revenue growth, and share of voice within competitive markets with strong experience and knowledge of SEO and Google's Generative AI results (GEO/SGE) to anticipate shifts in keyword buying and paid search strategies. Responsibilities: Own the paid search strategy across Google Ads, Microsoft Ads, and emerging search platforms across all MX Categories Manage multi-million-dollar SEM budgets with accountability for efficiency, pacing, and incremental revenue contribution. Balance upper-funnel demand generation initiatives with lower-funnel demand capture strategies. Design and manage A/B tests of thematic copy, ad extensions, and landing pages to continuously improve CTR, CVR, and Quality Scores. Partner with analytics to build and refine testing that connect SEM impact across the funnel. Apply knowledge of SEO and evolving GEO/SGE search results to anticipate changes in user behavior and keyword value, minimizing cannibalization and maximizing visibility. Drive keyword and audience expansion strategies while ensuring efficient budget deployment. Own SEM/SEO KPIs including CAC, ROAS, impression share, rankings, on site engagement, Quality Score, and incremental revenue. Forecast and reforecast spend and performance, ensuring accurate pacing to monthly and quarterly targets. Translate complex performance data into actionable insights for executive stakeholders. Manage relationships with external vendors to ensure performance, accountability, and alignment with business goals. Collaborate with platform representatives (Google, Microsoft) to leverage new tools, betas, and best practices. Deliver thought leadership to cross functional partners Skills and Qualifications: Bachelor's degree required 8+ years in Paid Search and SEO, with a majority of career dedicated to search marketing; 23+ years in a senior/leadership role managing large-scale programs. Hands-on experience managing multi-million-dollar SEM budgets in large, complex organizations. Demonstrated track record of running A/B and multivariate tests Deep proficiency with Google Ads, Microsoft Ads, and search automation tools, with strong understanding of bidding strategies Strong knowledge of SEO fundamentals and the impact of GEO/SGE (AI-driven search results) on keyword strategy and paid search buying. Strong communicator with the ability to present strategy and results to executives; collaborative leader with excellent conflict resolution skills. Preferred Qualifications: 10+ years in Paid Search and SEO, with a majority of career dedicated to search marketing; 35+ years in a senior/leadership role managing large-scale programs. Hands-on experience managing multi-million-dollar SEM budgets in large, complex organizations. Demonstrated track record of running A/B and multivariate tests Deep proficiency with Google Ads, Microsoft Ads, and search automation tools, with strong understanding of bidding strategies (manual, automated, portfolio). Strong knowledge of SEO fundamentals and the impact of GEO/SGE (AI-driven search results) on keyword strategy and paid search buying. Strong communicator with the ability to present strategy and results to executives; collaborative leader with excellent conflict resolution skills. Adaptability to the evolution of SEM/SEO, from manual keyword management to algorithmic bidding, automation, and AI-driven search. BS/BA +MBA, or equivalent experience
Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. The MX Marketing Team is seeking an experienced and data-driven Senior Manager of Search Marketing to lead and scale our paid search strategy across multiple categories. This role is ideal for someone who has spent the majority of their career in SEM and SEO, has managed multi-million-dollar budgets in large organizations, and brings a strong understanding of both upper-funnel demand generation and strong SEO experience. The ideal candidate has deep hands-on experience, thrives on testing and optimization, and has adapted to the evolution of SEM platforms, automation, and consumer behavior over time. This individual will play a critical role in driving efficient acquisition, revenue growth, and share of voice within competitive markets with strong experience and knowledge of SEO and Google's Generative AI results (GEO/SGE) to anticipate shifts in keyword buying and paid search strategies. Responsibilities: Own the paid search strategy across Google Ads, Microsoft Ads, and emerging search platforms across all MX Categories Manage multi-million-dollar SEM budgets with accountability for efficiency, pacing, and incremental revenue contribution. Balance upper-funnel demand generation initiatives with lower-funnel demand capture strategies. Design and manage A/B tests of thematic copy, ad extensions, and landing pages to continuously improve CTR, CVR, and Quality Scores. Partner with analytics to build and refine testing that connect SEM impact across the funnel. Apply knowledge of SEO and evolving GEO/SGE search results to anticipate changes in user behavior and keyword value, minimizing cannibalization and maximizing visibility. Drive keyword and audience expansion strategies while ensuring efficient budget deployment. Own SEM/SEO KPIs including CAC, ROAS, impression share, rankings, on site engagement, Quality Score, and incremental revenue. Forecast and reforecast spend and performance, ensuring accurate pacing to monthly and quarterly targets. Translate complex performance data into actionable insights for executive stakeholders. Manage relationships with external vendors to ensure performance, accountability, and alignment with business goals. Collaborate with platform representatives (Google, Microsoft) to leverage new tools, betas, and best practices. Deliver thought leadership to cross functional partners Skills and Qualifications: Bachelor's degree required 8+ years in Paid Search and SEO, with a majority of career dedicated to search marketing; 23+ years in a senior/leadership role managing large-scale programs. Hands-on experience managing multi-million-dollar SEM budgets in large, complex organizations. Demonstrated track record of running A/B and multivariate tests Deep proficiency with Google Ads, Microsoft Ads, and search automation tools, with strong understanding of bidding strategies Strong knowledge of SEO fundamentals and the impact of GEO/SGE (AI-driven search results) on keyword strategy and paid search buying. Strong communicator with the ability to present strategy and results to executives; collaborative leader with excellent conflict resolution skills. Preferred Qualifications: 10+ years in Paid Search and SEO, with a majority of career dedicated to search marketing; 35+ years in a senior/leadership role managing large-scale programs. Hands-on experience managing multi-million-dollar SEM budgets in large, complex organizations. Demonstrated track record of running A/B and multivariate tests Deep proficiency with Google Ads, Microsoft Ads, and search automation tools, with strong understanding of bidding strategies (manual, automated, portfolio). Strong knowledge of SEO fundamentals and the impact of GEO/SGE (AI-driven search results) on keyword strategy and paid search buying. Strong communicator with the ability to present strategy and results to executives; collaborative leader with excellent conflict resolution skills. Adaptability to the evolution of SEM/SEO, from manual keyword management to algorithmic bidding, automation, and AI-driven search. BS/BA +MBA, or equivalent experience