Medical University of South Carolina
Enterprise Marketing and Communications Technology Manager
Medical University of South Carolina, Charleston, South Carolina, United States, 29408
Enterprise Marketing And Communications Technology Manager
The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Technology (MarTech) Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We're seeking change agents who thrive in fast-paced environments, embrace continuous evolution, and are eager to make a meaningful impact across MUSC's Health, Research, and University divisions. We are seeking a technically skilled and strategically minded manager to lead the development, integration, and optimization of our marketing technology stack. This role will be instrumental in enabling modern, data-driven marketing communications across health care and university initiatives by aligning tools, platforms, and processes to support campaign execution, personalization, and performance measurement. A key focus of this role will be managing relationships with external vendors and technology partners to ensure seamless execution and alignment with organizational goals. Key responsibilities include: Design a roadmap and implement a phased approach to achieve a scalable MarTech stack that supports multi-channel personalized marketing, CRM integration, and analytics. Evaluate, onboard, and manage marketing platforms including automation tools, customer data platforms (CDPs), content management systems (CMS), and analytics solutions. Create a roadmap to evolve OCM's leverage of AI technologies that help deliver higher ROI campaigns and drive internal efficiency while reducing operational costs. Serve as the liaison for external vendors and technology partners, ensuring deliverables, timelines, and integrations meet strategic and operational needs. Collaborate with IT, data teams, and external agencies to ensure seamless integration and data flow across systems. Partner with marketing strategists and external agencies to enable campaign execution and ensure technology supports performance tracking and iterative learning. Develop documentation, training, and governance models to ensure consistent and compliant use of marketing technologies. Monitor platform performance, troubleshoot issues, and recommend enhancements to improve efficiency and ROI. Stay current with MarTech trends and innovations, identifying opportunities to enhance personalization, automation, and audience targeting. Provide marketing subject matter expertise and requirements longer term as the enterprise determines its CRM strategy. Preferred qualifications include: Bachelor's or master's degree in marketing, Information Systems, Business Technology, or related field. 46 years of experience in marketing operations, MarTech implementation, or digital transformation. Leverage of AI tools in areas like predictive analytics, generative AI, conversational AI, SEO optimization. Proven experience with platforms such as Salesforce, Marketo, HubSpot, Adobe Experience Cloud, Google Tag Manager, and CDPs. Strong understanding of data privacy regulations (e.g., HIPAA, GDPR) and compliance in health care and education settings. Demonstrated success in managing vendor relationships, including contract negotiation, performance tracking, and strategic alignment. Excellent project management and cross-functional collaboration skills. Preferred skills include: Familiarity with higher education CRM systems Experience with healthcare marketing platforms and EMR/CRM integrations. Knowledge of API integrations and data architecture. Ability to translate marketing goals into technical requirements and solutions. Additional job description includes: Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience. Physical Requirement: Mobility & Posture Standing: Continuous Sitting: Continuous Walking: Continuous Climbing stairs: Infrequent Working indoors: Continuous Working outdoors (temperature extremes): Infrequent Working from elevated areas: Frequent Working in confined/cramped spaces: Frequent Kneeling: Infrequent Bending at the waist: Continuous Twisting at the waist: Frequent Squatting: Frequent Manual Dexterity & Strength Pinching operations: Frequent Gross motor use (fingers/hands): Continuous Firm grasping (fingers/hands): Continuous Fine manipulation (fingers/hands): Continuous Reaching overhead: Frequent Reaching in all directions: Continuous Repetitive motion (hands/wrists/elbows/shoulders): Continuous Full use of both legs: Continuous Balance & coordination (lower extremities): Frequent Lifting & Force Requirements Lift/carry 50 lbs. unassisted: Infrequent Lift/lower 50 lbs. from floor to 36": Infrequent Lift up to 25 lbs. overhead: Infrequent Exert up to 50 lbs. of force: Frequent Examples: Transfer 100 lb. non-ambulatory patient = 50 lbs. force Push 400 lb. patient in wheelchair on carpet = 20 lbs. force Push patient stretcher one-handed = 25 lbs. force Vision & Sensory Maintain corrected vision 20/40 (one or both eyes): Continuous Recognize objects (near/far): Continuous Color discrimination: Continuous Depth perception: Continuous Peripheral vision: Continuous Hearing acuity (with correction): Continuous Tactile sensory function: Continuous Gross motor with fine motor coordination: Continuous Selected Positions: Olfactory (smell) function: Continuous Respirator use qualification: Continuous Work Environment & Conditions Effective stress management: Continuous Rotating shifts: Frequent Overtime as required: Frequent Latex-safe environment: Continuous If you like working with energetic enthusiastic individuals, you will enjoy your career with us! The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need. Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.
The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Technology (MarTech) Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We're seeking change agents who thrive in fast-paced environments, embrace continuous evolution, and are eager to make a meaningful impact across MUSC's Health, Research, and University divisions. We are seeking a technically skilled and strategically minded manager to lead the development, integration, and optimization of our marketing technology stack. This role will be instrumental in enabling modern, data-driven marketing communications across health care and university initiatives by aligning tools, platforms, and processes to support campaign execution, personalization, and performance measurement. A key focus of this role will be managing relationships with external vendors and technology partners to ensure seamless execution and alignment with organizational goals. Key responsibilities include: Design a roadmap and implement a phased approach to achieve a scalable MarTech stack that supports multi-channel personalized marketing, CRM integration, and analytics. Evaluate, onboard, and manage marketing platforms including automation tools, customer data platforms (CDPs), content management systems (CMS), and analytics solutions. Create a roadmap to evolve OCM's leverage of AI technologies that help deliver higher ROI campaigns and drive internal efficiency while reducing operational costs. Serve as the liaison for external vendors and technology partners, ensuring deliverables, timelines, and integrations meet strategic and operational needs. Collaborate with IT, data teams, and external agencies to ensure seamless integration and data flow across systems. Partner with marketing strategists and external agencies to enable campaign execution and ensure technology supports performance tracking and iterative learning. Develop documentation, training, and governance models to ensure consistent and compliant use of marketing technologies. Monitor platform performance, troubleshoot issues, and recommend enhancements to improve efficiency and ROI. Stay current with MarTech trends and innovations, identifying opportunities to enhance personalization, automation, and audience targeting. Provide marketing subject matter expertise and requirements longer term as the enterprise determines its CRM strategy. Preferred qualifications include: Bachelor's or master's degree in marketing, Information Systems, Business Technology, or related field. 46 years of experience in marketing operations, MarTech implementation, or digital transformation. Leverage of AI tools in areas like predictive analytics, generative AI, conversational AI, SEO optimization. Proven experience with platforms such as Salesforce, Marketo, HubSpot, Adobe Experience Cloud, Google Tag Manager, and CDPs. Strong understanding of data privacy regulations (e.g., HIPAA, GDPR) and compliance in health care and education settings. Demonstrated success in managing vendor relationships, including contract negotiation, performance tracking, and strategic alignment. Excellent project management and cross-functional collaboration skills. Preferred skills include: Familiarity with higher education CRM systems Experience with healthcare marketing platforms and EMR/CRM integrations. Knowledge of API integrations and data architecture. Ability to translate marketing goals into technical requirements and solutions. Additional job description includes: Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience. Physical Requirement: Mobility & Posture Standing: Continuous Sitting: Continuous Walking: Continuous Climbing stairs: Infrequent Working indoors: Continuous Working outdoors (temperature extremes): Infrequent Working from elevated areas: Frequent Working in confined/cramped spaces: Frequent Kneeling: Infrequent Bending at the waist: Continuous Twisting at the waist: Frequent Squatting: Frequent Manual Dexterity & Strength Pinching operations: Frequent Gross motor use (fingers/hands): Continuous Firm grasping (fingers/hands): Continuous Fine manipulation (fingers/hands): Continuous Reaching overhead: Frequent Reaching in all directions: Continuous Repetitive motion (hands/wrists/elbows/shoulders): Continuous Full use of both legs: Continuous Balance & coordination (lower extremities): Frequent Lifting & Force Requirements Lift/carry 50 lbs. unassisted: Infrequent Lift/lower 50 lbs. from floor to 36": Infrequent Lift up to 25 lbs. overhead: Infrequent Exert up to 50 lbs. of force: Frequent Examples: Transfer 100 lb. non-ambulatory patient = 50 lbs. force Push 400 lb. patient in wheelchair on carpet = 20 lbs. force Push patient stretcher one-handed = 25 lbs. force Vision & Sensory Maintain corrected vision 20/40 (one or both eyes): Continuous Recognize objects (near/far): Continuous Color discrimination: Continuous Depth perception: Continuous Peripheral vision: Continuous Hearing acuity (with correction): Continuous Tactile sensory function: Continuous Gross motor with fine motor coordination: Continuous Selected Positions: Olfactory (smell) function: Continuous Respirator use qualification: Continuous Work Environment & Conditions Effective stress management: Continuous Rotating shifts: Frequent Overtime as required: Frequent Latex-safe environment: Continuous If you like working with energetic enthusiastic individuals, you will enjoy your career with us! The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need. Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.