Evenflo Company, Inc.
Director Wholesale and Marketplace Ecommerce
Evenflo Company, Inc., Canton, Massachusetts, us, 02021
Responsibilities
Channel Management & Growth
Lead strategic planning and execution for all marketplace channels and major e-commerc retailers such as Amazon 1P, Walmart.com, Babylist, and Pottery Barn Kids, ensuring each platform supports the broader omnichannel growth strategy. Manage Channel Precision to optimize listings, pricing, and content accuracy across online marketplaces. Develop and execute annual sales plans and promotional strategies to achieve revenue, margin, and brand objectives. Negotiate contracts and agreements and maintain strong retailer partnerships. Identify and pursue new wholesale or e-commerce opportunities within the juvenile product category. Work closely with the product development team on strategies of channel differentiation for every new item produced. Amazon 1P Leadership
Own Amazon 1P relationship and P&L responsibility, including Joint Business Planning (JBP), demand forecasting, AMS/Advertising strategy, and content optimization. Complete the day to day needs of Amazon 1P in vendor central. Monitor operational metrics and partner with supply chain to ensure availability and profitability. Lead channel marketing and product positioning initiatives that strengthen brand presence on Amazon. Retail Partnerships (Babylist, Pottery Barn Kids, Walmart.com)
Manage strategic wholesale accounts and specialty e-commerce partners, ensuring differentiated assortments, pricing integrity, and merchandising excellence. Collaborate with marketing and creative teams to align partner marketing efforts and seasonal campaigns. Drive sell-through and inventory health by analyzing weekly sales, traffic, conversion, and content performance. Analytics & Optimization
Use data to guide channel strategies—tracking sales trends, margin contribution, consumer insights, and competitive activity. Lead ongoing content audits and A/B testing across platforms to maximize conversion and brand storytelling. Collaborate with the demand planning team to enhance forecasting processes Partner with Finance and Supply Chain on demand planning, promotional forecasting, and profitability analysis. Leadership & Collaboration
Lead and develop a small team (e.g., Marketplace Account Manager, E-Commerce Analyst). Foster collaboration across Product, Marketing, Operations, and Customer Service to ensure seamless consumer experiences. Represent the brand in key retail partner meetings and trade discussions. Required Experience
Proven experience rapidly scaling up a marketplace or eCommerce business. Experience managing digital seller or ecommerce vendor accounts. Experience leading and managing an account team to develop strategies and execution plans that achieve defined goals and objectives. Understanding of Amazon.com platforms Vendor Central, Vendor Express and Seller Central. 5-7 years of relevant management/leadership experience. Bachelor’s degree or equivalent experience. Required Technical Competencies
Excellent Verbal and Written Communication Skills Demonstrated competency in the principles of Marketing o Target Market Identification
o Market Analysis and Segmentation
o Consumer Insights
o Product Positioning
o Naming, Claims, Core Benefit
o Pricing Strategy
o Distribution and Promotional Strategy
Required Behavioral Competencies
Personal Leadership – Leads by envisioning the future, engaging others, energizing people and enabling self and others to develop and execute plans to deliver strategy. Innovation - Generates innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities. Initiating Action – Takes prompt action to accomplish objectives; takes action to achieve goals beyond what is required; is proactive and delivers results. Strategic Decision Making – Obtains information and identifies key issues and relationships relevant to achieving a long-range goal or vision; commits to a course of action to accomplish a long-range goal or vision after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational values. Collaboration – Develops and uses strategic working relationships to facilitate the accomplishment of work goals. Organizational Leadership – Focuses and guides others in accomplishing work objectives.
EEO-M/F/DISABLED/VETS
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Channel Management & Growth
Lead strategic planning and execution for all marketplace channels and major e-commerc retailers such as Amazon 1P, Walmart.com, Babylist, and Pottery Barn Kids, ensuring each platform supports the broader omnichannel growth strategy. Manage Channel Precision to optimize listings, pricing, and content accuracy across online marketplaces. Develop and execute annual sales plans and promotional strategies to achieve revenue, margin, and brand objectives. Negotiate contracts and agreements and maintain strong retailer partnerships. Identify and pursue new wholesale or e-commerce opportunities within the juvenile product category. Work closely with the product development team on strategies of channel differentiation for every new item produced. Amazon 1P Leadership
Own Amazon 1P relationship and P&L responsibility, including Joint Business Planning (JBP), demand forecasting, AMS/Advertising strategy, and content optimization. Complete the day to day needs of Amazon 1P in vendor central. Monitor operational metrics and partner with supply chain to ensure availability and profitability. Lead channel marketing and product positioning initiatives that strengthen brand presence on Amazon. Retail Partnerships (Babylist, Pottery Barn Kids, Walmart.com)
Manage strategic wholesale accounts and specialty e-commerce partners, ensuring differentiated assortments, pricing integrity, and merchandising excellence. Collaborate with marketing and creative teams to align partner marketing efforts and seasonal campaigns. Drive sell-through and inventory health by analyzing weekly sales, traffic, conversion, and content performance. Analytics & Optimization
Use data to guide channel strategies—tracking sales trends, margin contribution, consumer insights, and competitive activity. Lead ongoing content audits and A/B testing across platforms to maximize conversion and brand storytelling. Collaborate with the demand planning team to enhance forecasting processes Partner with Finance and Supply Chain on demand planning, promotional forecasting, and profitability analysis. Leadership & Collaboration
Lead and develop a small team (e.g., Marketplace Account Manager, E-Commerce Analyst). Foster collaboration across Product, Marketing, Operations, and Customer Service to ensure seamless consumer experiences. Represent the brand in key retail partner meetings and trade discussions. Required Experience
Proven experience rapidly scaling up a marketplace or eCommerce business. Experience managing digital seller or ecommerce vendor accounts. Experience leading and managing an account team to develop strategies and execution plans that achieve defined goals and objectives. Understanding of Amazon.com platforms Vendor Central, Vendor Express and Seller Central. 5-7 years of relevant management/leadership experience. Bachelor’s degree or equivalent experience. Required Technical Competencies
Excellent Verbal and Written Communication Skills Demonstrated competency in the principles of Marketing o Target Market Identification
o Market Analysis and Segmentation
o Consumer Insights
o Product Positioning
o Naming, Claims, Core Benefit
o Pricing Strategy
o Distribution and Promotional Strategy
Required Behavioral Competencies
Personal Leadership – Leads by envisioning the future, engaging others, energizing people and enabling self and others to develop and execute plans to deliver strategy. Innovation - Generates innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities. Initiating Action – Takes prompt action to accomplish objectives; takes action to achieve goals beyond what is required; is proactive and delivers results. Strategic Decision Making – Obtains information and identifies key issues and relationships relevant to achieving a long-range goal or vision; commits to a course of action to accomplish a long-range goal or vision after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational values. Collaboration – Develops and uses strategic working relationships to facilitate the accomplishment of work goals. Organizational Leadership – Focuses and guides others in accomplishing work objectives.
EEO-M/F/DISABLED/VETS
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.