Rocket Innovation Studio
Senior Brand and Product Marketing Manager
Rocket Innovation Studio, Detroit, Michigan, United States, 48228
Senior Brand and Product Marketing Manager Join to apply for the
Senior Brand and Product Marketing Manager
role at
Rocket Innovation Studio
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below. Role Overview As the Senior Brand and Product Marketing Manager, you will serve as both a strategist and hands-on leader, driving integrated marketing rooted in strong fundamentals and impactful growth. You will own the big picture—crafting full-funnel plans and building acquisition strategies—while guiding your team to execute with excellence. You will think and operate like a general manager, prioritizing growth levers and mentoring others to elevate performance. This role offers an opportunity to shape our marketing vision, foster cross-channel connection, and make a significant impact on our brand and business. Responsibilities
Lead development and execution of integrated marketing campaigns across all channels to reach target audiences and achieve growth objectives. Activate marketing foundations—segmentation, positioning, messaging, and brand stewardship. Develop and own growth strategies focused on acquisition, collaborating with media channel experts to optimize marketing investments. Strategize and prioritize high-impact initiatives, ensuring tactical execution aligns with business goals. Collaborate with channel leads, consumer insights, and finance teams to measure KPIs from awareness to retention, analyzing data to inform actions. Mentor and support the marketing team to uphold excellence and elevate discipline. Build connection plans that align brand engagement across touchpoints, integrating paid, owned, and earned strategies for measurable impact. Qualifications
Minimum Qualifications: 7+ years in B2C marketing roles Bachelor’s degree in marketing or related field, or equivalent experience Expertise in marketing fundamentals, brand and product management Strong project management skills Experience with marketing automation Solid understanding of strategic business decision-making and connecting strategy to tactical execution Preferred Qualifications: Experience in brand management within CPG or similar sectors Advanced marketing strategy knowledge Proficiency in building growth strategies across media channels Ability to analyze KPIs and turn insights into actions Leadership in mentoring and developing marketing talent Experience designing integrated connection plans for consumer engagement Benefits We prioritize your health and well-being, offering comprehensive benefits and perks to support your personal and professional growth. Check out our full list of benefits to learn more. About Rocket Innovation Studio Founded in 1985 and based in Detroit, Rocket Innovation Studio is committed to helping everyone achieve their homeownership dreams. We are a diverse, innovative company that values inclusion and strives to create exceptional experiences for our clients and employees alike. Join us to grow your career and work with industry leaders. This job description outlines primary responsibilities and may be modified at any time by the company. Employment decisions are not based on protected characteristics. Reasonable accommodations are available upon request at Careers@myrocketcareer.com. Additional Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: IT Services and IT Consulting Referrals increase your chances of interviewing at Rocket Innovation Studio by 2x. Get notified about new Senior Product Marketing Manager jobs in
Detroit, MI .
#J-18808-Ljbffr
Senior Brand and Product Marketing Manager
role at
Rocket Innovation Studio
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below. Role Overview As the Senior Brand and Product Marketing Manager, you will serve as both a strategist and hands-on leader, driving integrated marketing rooted in strong fundamentals and impactful growth. You will own the big picture—crafting full-funnel plans and building acquisition strategies—while guiding your team to execute with excellence. You will think and operate like a general manager, prioritizing growth levers and mentoring others to elevate performance. This role offers an opportunity to shape our marketing vision, foster cross-channel connection, and make a significant impact on our brand and business. Responsibilities
Lead development and execution of integrated marketing campaigns across all channels to reach target audiences and achieve growth objectives. Activate marketing foundations—segmentation, positioning, messaging, and brand stewardship. Develop and own growth strategies focused on acquisition, collaborating with media channel experts to optimize marketing investments. Strategize and prioritize high-impact initiatives, ensuring tactical execution aligns with business goals. Collaborate with channel leads, consumer insights, and finance teams to measure KPIs from awareness to retention, analyzing data to inform actions. Mentor and support the marketing team to uphold excellence and elevate discipline. Build connection plans that align brand engagement across touchpoints, integrating paid, owned, and earned strategies for measurable impact. Qualifications
Minimum Qualifications: 7+ years in B2C marketing roles Bachelor’s degree in marketing or related field, or equivalent experience Expertise in marketing fundamentals, brand and product management Strong project management skills Experience with marketing automation Solid understanding of strategic business decision-making and connecting strategy to tactical execution Preferred Qualifications: Experience in brand management within CPG or similar sectors Advanced marketing strategy knowledge Proficiency in building growth strategies across media channels Ability to analyze KPIs and turn insights into actions Leadership in mentoring and developing marketing talent Experience designing integrated connection plans for consumer engagement Benefits We prioritize your health and well-being, offering comprehensive benefits and perks to support your personal and professional growth. Check out our full list of benefits to learn more. About Rocket Innovation Studio Founded in 1985 and based in Detroit, Rocket Innovation Studio is committed to helping everyone achieve their homeownership dreams. We are a diverse, innovative company that values inclusion and strives to create exceptional experiences for our clients and employees alike. Join us to grow your career and work with industry leaders. This job description outlines primary responsibilities and may be modified at any time by the company. Employment decisions are not based on protected characteristics. Reasonable accommodations are available upon request at Careers@myrocketcareer.com. Additional Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: IT Services and IT Consulting Referrals increase your chances of interviewing at Rocket Innovation Studio by 2x. Get notified about new Senior Product Marketing Manager jobs in
Detroit, MI .
#J-18808-Ljbffr