Rocket Mortgage
Senior Brand and Product Marketing Manager
Rocket Mortgage, Detroit, Michigan, United States, 48228
Senior Brand and Product Marketing Manager
Join to apply for the
Senior Brand and Product Marketing Manager
role at
Rocket Senior Brand and Product Marketing Manager
Join to apply for the
Senior Brand and Product Marketing Manager
role at
Rocket As the Senior Brand and Product Marketing Manager, you will serve as both a strategist and hands-on leader, driving integrated marketing thats rooted in strong fundamentals and impactful growth. Youll own the bigger picturecrafting full-funnel plans and building acquisition strategieswhile guiding your team to execute with excellence in the marketplace. Youll think and operate like a general manager, prioritizing the levers that truly grow the business and mentoring others to raise the bar. This is your chance to shape our marketing vision, champion connection across channels, and make a meaningful impact that propels our brand and business forward.
About The Role
Lead development and execution of integrated marketing campaigns, mapping our presence across all channels to reach target audiences and achieve ambitious growth objectives. Activate strong marketing foundationssegmentation, positioning, messaging, and brand stewardship. Develop and own growth strategies with focus on acquisition, partnering with paid, owned, and earned media channel experts to maximize marketing investments and define what success looks like. Zoom out to strategize and prioritize high-impact initiatives, yet connect the dots at the tactical level to ensure the business moves forward and goals are consistently met. Collaborate with channel leads, consumer insights teams, and finance to measure full-funnel marketing KPIsfrom awareness through retentionanalyzing data and turning insights into clear, actionable steps. Serve as a mentor, modeling marketing excellence and supporting our team to continue to elevate our marketing discipline Build robust connection plans which align moments of brand engagement across touchpoints, integrating paid, owned, and earned strategies to drive consumer impact and deliver measurable outcomes.
About You
Minimum qualifications:
7+ years of experience in a B2C marketing role Bachelors degree in marketing or a related field, or equivalent competency. Expert in marketing fundamentals and experience managing brands and products Expert in project management principles. Experience in marketing automation. Solid foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing levers of growth, and connecting big picture strategy to tactical execution
Preferred Qualifications
Experience with classic brand management, ideally in a CPG or similar environment. Advanced understanding of marketing strategy principles, practices, and techniques. Expertise in building comprehensive growth strategies across paid, owned, and earned media, and partnering with channel leads to execute and optimize. Proficient in measuring and analyzing core marketing KPIs across the funnel, and skilled at turning insights into data-driven actions in collaboration with cross-functional teams. Demonstrated excellence in elevating teams by mentoring, developing marketing talent, and setting standards for high-impact execution. Proven success in designing connection plans that integrate key consumer moments and touchpoints to deliver results.
What You'll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: Weve got your back. Check out our full list of Benefits and Perks.
About Us
Rocket Mortgage
was founded in 1985. Today, were a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. Were known as experts in the mortgage industry, but were also innovators we strive to create the best experiences for our clients from beginning to end. And were not your typical employer. Were insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at
Careers@myrocketcareer.com
.
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Referrals increase your chances of interviewing at Rocket by 2x Sign in to set job alerts for Senior Product Marketing Manager roles.
Detroit, MI $124,000.00-$169,000.00 2 weeks ago Southfield, MI $130,000.00-$150,000.00 5 days ago Director, Communications and Marketing - SEHS
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Senior Brand and Product Marketing Manager
Product Marketing Manager, Digital & Feature Integration
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Join to apply for the
Senior Brand and Product Marketing Manager
role at
Rocket Senior Brand and Product Marketing Manager
Join to apply for the
Senior Brand and Product Marketing Manager
role at
Rocket As the Senior Brand and Product Marketing Manager, you will serve as both a strategist and hands-on leader, driving integrated marketing thats rooted in strong fundamentals and impactful growth. Youll own the bigger picturecrafting full-funnel plans and building acquisition strategieswhile guiding your team to execute with excellence in the marketplace. Youll think and operate like a general manager, prioritizing the levers that truly grow the business and mentoring others to raise the bar. This is your chance to shape our marketing vision, champion connection across channels, and make a meaningful impact that propels our brand and business forward.
About The Role
Lead development and execution of integrated marketing campaigns, mapping our presence across all channels to reach target audiences and achieve ambitious growth objectives. Activate strong marketing foundationssegmentation, positioning, messaging, and brand stewardship. Develop and own growth strategies with focus on acquisition, partnering with paid, owned, and earned media channel experts to maximize marketing investments and define what success looks like. Zoom out to strategize and prioritize high-impact initiatives, yet connect the dots at the tactical level to ensure the business moves forward and goals are consistently met. Collaborate with channel leads, consumer insights teams, and finance to measure full-funnel marketing KPIsfrom awareness through retentionanalyzing data and turning insights into clear, actionable steps. Serve as a mentor, modeling marketing excellence and supporting our team to continue to elevate our marketing discipline Build robust connection plans which align moments of brand engagement across touchpoints, integrating paid, owned, and earned strategies to drive consumer impact and deliver measurable outcomes.
About You
Minimum qualifications:
7+ years of experience in a B2C marketing role Bachelors degree in marketing or a related field, or equivalent competency. Expert in marketing fundamentals and experience managing brands and products Expert in project management principles. Experience in marketing automation. Solid foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing levers of growth, and connecting big picture strategy to tactical execution
Preferred Qualifications
Experience with classic brand management, ideally in a CPG or similar environment. Advanced understanding of marketing strategy principles, practices, and techniques. Expertise in building comprehensive growth strategies across paid, owned, and earned media, and partnering with channel leads to execute and optimize. Proficient in measuring and analyzing core marketing KPIs across the funnel, and skilled at turning insights into data-driven actions in collaboration with cross-functional teams. Demonstrated excellence in elevating teams by mentoring, developing marketing talent, and setting standards for high-impact execution. Proven success in designing connection plans that integrate key consumer moments and touchpoints to deliver results.
What You'll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: Weve got your back. Check out our full list of Benefits and Perks.
About Us
Rocket Mortgage
was founded in 1985. Today, were a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. Were known as experts in the mortgage industry, but were also innovators we strive to create the best experiences for our clients from beginning to end. And were not your typical employer. Were insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at
Careers@myrocketcareer.com
.
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Referrals increase your chances of interviewing at Rocket by 2x Sign in to set job alerts for Senior Product Marketing Manager roles.
Detroit, MI $124,000.00-$169,000.00 2 weeks ago Southfield, MI $130,000.00-$150,000.00 5 days ago Director, Communications and Marketing - SEHS
Director, Accident Insurance Direct Marketing Customer Acquisition
Senior Brand and Product Marketing Manager
Product Marketing Manager, Digital & Feature Integration
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr