The Mom Project
Senior Growth Marketing Manager (Hybrid-Acworth, GA)
The Mom Project, Acworth, Georgia, United States, 30102
Senior Growth Marketing Manager (Hybrid – Acworth, GA)
Our client is a rapidly growing luxury home furnishings company known for high-quality products, ethical supply chain, and personalized customer experience. Headquartered in a northwestern suburb of Atlanta, the company designs, manufactures, and distributes rugs and textiles through top interior designers, national retailers, and e-commerce partners—achieving double‑digit growth for over a decade.
We are seeking a strategic, results‑driven Senior Growth Marketing Manager on a contract basis to lead our customer growth engine across paid media, influencer, and lifecycle channels. This is a part‑time (approx. 32 hours per week), hybrid position, working one day per week out of the Acworth, GA location.
Key Responsibilities
Own strategy and execution of digital paid media (search, social, display, video, retargeting) to drive lead generation and customer acquisition
Oversee publisher and influencer partnerships to expand reach and source qualified leads
Develop and test high‑converting landing pages, creative, and messaging to improve new customer CVR
Lead analytics to manage CAC and ROAS across all paid and earned channels
Build and scale lead generation programs to convert prospects through email, SMS, and marketing automation flows
Develop segmentation strategies that align content, offers, and journey stages to user behavior and intent
Collaborate with sales and product teams to qualify, score, and nurture leads through the funnel
Build and lead a high‑performing team and agency partners across performance, influencer, and lifecycle marketing
Lead weekly performance reviews, testing roadmaps, and optimizations across acquisition channels
Establish and monitor KPIs including lead volume, new customer conversion rate, CAC, and ROAS
Forecast acquisition performance and budget allocation aligned to business goals
Qualifications
10+ years in acquisition, digital marketing, or growth marketing roles, preferably in B2B, DTC, or omni‑channel environments
Proven track record scaling paid media with strong ROI
Experience building integrated lead generation programs across paid, owned, and earned channels
Deep understanding of segmentation, marketing automation, and customer journey design
Strong analytical mindset with experience using platforms like Google Analytics, Meta, Klaviyo, HubSpot, or similar
Exceptional leadership and cross‑functional collaboration skills
Data‑and results‑driven with a bias toward testing, learning, and iteration
KPIs for Success
Lead Volume (Qualified & Total)
New Customer Conversion Rate (CVR)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
This is a 1099 position.
#J-18808-Ljbffr
We are seeking a strategic, results‑driven Senior Growth Marketing Manager on a contract basis to lead our customer growth engine across paid media, influencer, and lifecycle channels. This is a part‑time (approx. 32 hours per week), hybrid position, working one day per week out of the Acworth, GA location.
Key Responsibilities
Own strategy and execution of digital paid media (search, social, display, video, retargeting) to drive lead generation and customer acquisition
Oversee publisher and influencer partnerships to expand reach and source qualified leads
Develop and test high‑converting landing pages, creative, and messaging to improve new customer CVR
Lead analytics to manage CAC and ROAS across all paid and earned channels
Build and scale lead generation programs to convert prospects through email, SMS, and marketing automation flows
Develop segmentation strategies that align content, offers, and journey stages to user behavior and intent
Collaborate with sales and product teams to qualify, score, and nurture leads through the funnel
Build and lead a high‑performing team and agency partners across performance, influencer, and lifecycle marketing
Lead weekly performance reviews, testing roadmaps, and optimizations across acquisition channels
Establish and monitor KPIs including lead volume, new customer conversion rate, CAC, and ROAS
Forecast acquisition performance and budget allocation aligned to business goals
Qualifications
10+ years in acquisition, digital marketing, or growth marketing roles, preferably in B2B, DTC, or omni‑channel environments
Proven track record scaling paid media with strong ROI
Experience building integrated lead generation programs across paid, owned, and earned channels
Deep understanding of segmentation, marketing automation, and customer journey design
Strong analytical mindset with experience using platforms like Google Analytics, Meta, Klaviyo, HubSpot, or similar
Exceptional leadership and cross‑functional collaboration skills
Data‑and results‑driven with a bias toward testing, learning, and iteration
KPIs for Success
Lead Volume (Qualified & Total)
New Customer Conversion Rate (CVR)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
This is a 1099 position.
#J-18808-Ljbffr