Bel-Wood Country Club
Membership Director - Commissioned
Bel-Wood Country Club, Cincinnati, Ohio, United States, 45208
Membership Director – Bel-Wood Country Club
The Membership Director is responsible for driving membership growth, engagement, and retention at Bel-Wood Country Club. This role leads all membership sales efforts, coordinates onboarding programs, manages member communications, and fosters a culture of hospitality that supports the Club’s mission and brand identity. The position requires a balance of strategic marketing, relationship building, and administrative excellence.
Key Responsibilities
Membership Sales & Marketing
Develop and execute annual membership marketing and sales plans to achieve net growth goals.
Conduct tours, prospect meetings, and follow‑up communications with potential members.
Maintain accurate prospect tracking through CRM or membership database systems.
Design and distribute sales materials, referral incentives, and membership campaigns.
Build relationships with local businesses, realtors, and community partners to generate leads.
Prepare monthly reports on membership activity, pipeline, and conversion metrics.
Member Retention & Engagement
Manage member onboarding and orientation programs to ensure a seamless transition.
Develop initiatives to strengthen member satisfaction, loyalty, and usage across departments.
Track membership participation trends and proactively address at‑risk memberships.
Plan and execute member appreciation events and recognition programs.
Partner with department heads to ensure consistent communication and cross‑promotion of events.
Communications & Branding
Collaborate with the General Manager and marketing team to ensure alignment of brand voice across all communication channels (website, email, print, social media).
Oversee member newsletters, promotional materials, and club announcements.
Maintain and update the membership section of the club’s website.
Uphold confidentiality and integrity in all member‑related communications.
Administration & Reporting
Maintain accurate membership records and databases.
Work closely with accounting on billing, resignations, and classification changes.
Prepare and deliver membership reports to the Board or Membership Committee.
Develop annual membership department budgets and track performance against goals.
Qualifications
Bachelor’s degree in Marketing, Hospitality Management, Communications, or related field.
2–3 years of membership sales, marketing, or relationship management experience (hospitality or private club industry preferred).
Proven track record in achieving sales targets and building long‑term client relationships.
Strong communication, presentation, and interpersonal skills.
Proficient in Microsoft Office Suite and CRM/membership software.
Ability to work flexible hours, including evenings and weekends, as needed.
Reports To General Manager
Compensation Base salary plus commission and performance incentives, commensurate with experience.
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Key Responsibilities
Membership Sales & Marketing
Develop and execute annual membership marketing and sales plans to achieve net growth goals.
Conduct tours, prospect meetings, and follow‑up communications with potential members.
Maintain accurate prospect tracking through CRM or membership database systems.
Design and distribute sales materials, referral incentives, and membership campaigns.
Build relationships with local businesses, realtors, and community partners to generate leads.
Prepare monthly reports on membership activity, pipeline, and conversion metrics.
Member Retention & Engagement
Manage member onboarding and orientation programs to ensure a seamless transition.
Develop initiatives to strengthen member satisfaction, loyalty, and usage across departments.
Track membership participation trends and proactively address at‑risk memberships.
Plan and execute member appreciation events and recognition programs.
Partner with department heads to ensure consistent communication and cross‑promotion of events.
Communications & Branding
Collaborate with the General Manager and marketing team to ensure alignment of brand voice across all communication channels (website, email, print, social media).
Oversee member newsletters, promotional materials, and club announcements.
Maintain and update the membership section of the club’s website.
Uphold confidentiality and integrity in all member‑related communications.
Administration & Reporting
Maintain accurate membership records and databases.
Work closely with accounting on billing, resignations, and classification changes.
Prepare and deliver membership reports to the Board or Membership Committee.
Develop annual membership department budgets and track performance against goals.
Qualifications
Bachelor’s degree in Marketing, Hospitality Management, Communications, or related field.
2–3 years of membership sales, marketing, or relationship management experience (hospitality or private club industry preferred).
Proven track record in achieving sales targets and building long‑term client relationships.
Strong communication, presentation, and interpersonal skills.
Proficient in Microsoft Office Suite and CRM/membership software.
Ability to work flexible hours, including evenings and weekends, as needed.
Reports To General Manager
Compensation Base salary plus commission and performance incentives, commensurate with experience.
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