Vice President, B2B Product Owner

Vice President, B2B Product Owner About the Company Join a thriving marketing and advertising agency that is making waves in the industry. Industry Marketing and Advertising Type Privately Held, Private Equity-backed Founded 2012 Employees 10,001+ Categories Marketing & Advertising Public Relations Communications B2B Advertising Full Service Consulting & Professional Services Specialties Marketing communications Advertising Media planning Media buying People-based marketing Creative & Innovation Data and Technology About the Role The company is seeking an innovative VP, Product Owner to spearhead the evolution of our B2B Connect product line. This crucial position will merge firmographic and consumer-level identity and data to support diverse B2B initiatives like account-based marketing, lead generation, CRM management, and data enrichment. The successful candidate will: Define and own the product roadmap in alignment with business objectives and market requirements. Drive development of cutting-edge product features. Maintain a deep understanding of B2B market dynamics, identity resolution, and applicable data products. Exhibit a balance of long-term strategic foresight and agile execution capabilities. Collaborate extensively with cross-functional teams to guarantee product success. Ideal applicants will possess: A Bachelor's degree in a relevant field (Master's preferred). A minimum of 8 years of experience in B2B product management or a related discipline. Expertise in firmographic, professional, and consumer identity resolution. A strong background in B2B data and identity solutions. Proficiency in Agile product management and technical fluency. A proven record of working effectively with Agile development teams and fostering a shared vision across teams. The perfect candidate will excel in data-driven decision-making, leveraging market research, client insights, and analytics to enhance product performance. Additionally, you will be skilled in establishing and monitoring success metrics. Hiring Manager Title VP, Product Travel Percent Less than 10% Functions General Management