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Disney Experiences

Licensing, Softlines Manager - Sportswear Apparel

Disney Experiences, Glendale, California, us, 91222

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Licensing, Softlines Manager - Sportswear Apparel

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Disney Experiences . At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings beloved brands and franchises into the lives of families through products and experiences worldwide.

Responsibilities

Finance and Business Planning

Accountable for developing, proposing, overseeing, and implementing the business strategy for Disney, Marvel, Star Wars, Simpsons, and 20th Century properties for all sportswear apparel across all consumers.

Fiscal responsibility for assigned categories, including annual budget planning and quarterly revenue forecasting.

Participate and contribute to the strategic planning process. Develop strategies and business plans by brand, property, and retail distribution channel.

Identify new business and revenue opportunities.

Brand and Content Management (in conjunction with/support of the Franchise team)

Provide licensee/product information in support of marketing and brand presentations and sales meetings.

Category Management

Act as ambassador for the category. Research & understand competitive landscape, analyze market and consumer trends, retailers, and industry needs.

Strategize and develop new business opportunities. Analyze account (licensee and retailer) business performance and develop growth objectives aligned with Disney Consumer Products initiatives.

Develop and implement product strategies, merchandising and marketing plans to maximize sales and meet marketing objectives.

Partner with sales in assortment, retail planning, and sales pitches where relevant.

Ensure licensee requests are researched and responded to in a timely fashion.

Manage licensee portfolio including contract negotiation, data management, approvals, submissions, promotion/advertising, and day‑to‑day relationship with licensees.

Support Senior Manager in everyday responsibilities such as contract and amendment process, financial analysis, preparing presentations and other projects as necessary.

Product Development

Partner with Product Development team to innovate & bring to market compelling new products for the categories managed.

Ensure licensee product lines reflect Disney quality and brand/property objectives.

Retail, Sales, and Marketing

Maintain strong knowledge of the retail landscape and monitor sales performance of key licensees and programs. Perform retail-shopping analysis.

Provide licensee/product information in support of marketing and brand presentations and sales meetings.

Build strong team‑oriented relationships with other Disney Consumer Products franchise teams and business units to develop opportunities for collaboration across categories, product lines, and departments, including cross‑promotional initiatives.

Qualifications

5+ years of directly related experience.

Strong understanding of consumer product trends and brand positioning, specific to the apparel category.

Solid understanding of the retail environment, including retailer merchandising knowledge.

Highly detail‑oriented with excellent organizational and project management skills.

Ability to handle several tasks/assignments simultaneously and adapt to changing priorities.

Excellent communication & presentation skills.

Self‑starter, motivated, proactive, dependable, able to work in a fast‑paced environment.

Analytical/Strategic thinker.

Team player with strong interpersonal skills.

Proficient with Microsoft Office (Excel, Outlook, PowerPoint) and Apple Keynote.

Education

Bachelor’s degree or equivalent experience.

Benefits and Perks Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide.

Learn more about our benefits and perks .

Location Glendale, CA

Salary The hiring range for this position in Glendale, CA is $95,500 - $128,000 per year. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience. A bonus and/or long‑term incentive units may be provided as part of the compensation package.

Seniority Level Mid‑Senior level

Employment Type Full‑time

Job Function Customer Service

EEO Statement Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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