Head of CRM

Head of CRM About the Company Expanding online gaming operator Industry Gambling & Casinos Type Privately Held About the Role The Company is in search of a proactive and technical Head of CRM to join their senior team. The successful candidate will be responsible for designing and optimizing player segmentation models to enhance engagement, retention, and profitability. This includes building personalized user journeys, developing and executing campaign strategies, and continuously improving multi-channel communications. The role also involves leading a culture of testing and experimentation, identifying and resolving issues that impact campaign management and player experience, and providing clear reporting on CRM activities to senior leadership. A key aspect of the position is leading and managing a high-performing CRM team, with a focus on recruitment, training, coaching, and performance management. Applicants for the Head of CRM position at the company should have a proven track record in a similar role within an online casino or iGaming operator, with a strong preference for those with experience in crypto casinos. The role requires a deep knowledge of retention strategies, lifecycle marketing, and multi-channel communication in regulated industries. A strong analytical and data-driven mindset is essential, as is the ability to translate insights into actionable campaigns. The ideal candidate will have excellent project management skills, be confident under pressure, and have exceptional communication and presentation skills in English. A hands-on leadership style, with the ability to work alongside the team when necessary, is also a key requirement. Travel Percent Less than 10% Functions Marketing Sales/Revenue