Akraya
Primary Skills: Product (Marketing Expert), B2B Software (Advanced), Digital Marketing (Expert), Adtech/Martech (Expert), Data Analytics (Advanced)
Contract Type: W2
Duration: 3+ Months
Location: Remote (Occasional visit to Hoboken, LA, or San Bruno hubs)
Pay Range: $65 - $70 per hour
Job Summary:
The Digital Product Marketing Manager will collaborate with product management and internal stakeholders to align product features with customer needs, ensuring successful launches that drive product adoption and revenue growth. This role is responsible for developing compelling GTM strategies, product positioning, and sales enablement materials. The candidate will also engage in market research, competitive analysis, and play a pivotal role in the development and execution of new product launch strategies across their lifecycle.
Key Responsibilities:
Partner with product management to translate customer challenges into product features and benefits. Create and implement GTM strategies, positioning, and narratives for product releases. Develop sales enablement materials and lead sales enablement efforts. Conduct market and customer research to inform product development and marketing strategies. Support the planning and execution of new product launches, including alpha, beta, and general availability stages.
Must-Have Skills:
5 to 7 years of experience in product marketing with a minimum of 3 years focused on digital advertising or B2B software. Deep expertise in the adtech, martech, digital media, SaaS, and agency sectors. Solid understanding of AdTech, MarTech, and related ecosystems. Exceptional relationship-building and cross-functional collaboration abilities. Analytical and data-driven mindset with strong strategic thinking skills.
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Partner with product management to translate customer challenges into product features and benefits. Create and implement GTM strategies, positioning, and narratives for product releases. Develop sales enablement materials and lead sales enablement efforts. Conduct market and customer research to inform product development and marketing strategies. Support the planning and execution of new product launches, including alpha, beta, and general availability stages.
Must-Have Skills:
5 to 7 years of experience in product marketing with a minimum of 3 years focused on digital advertising or B2B software. Deep expertise in the adtech, martech, digital media, SaaS, and agency sectors. Solid understanding of AdTech, MarTech, and related ecosystems. Exceptional relationship-building and cross-functional collaboration abilities. Analytical and data-driven mindset with strong strategic thinking skills.
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!