Akraya
Primary Skills: Product Marketing Strategy (Advanced), Go-to-Market (GTM) Execution (Advanced), Voice of Customer (VOA/VoC) Analysis (Advanced), Payroll/HCM Domain (Advanced), Market Positioning & Messaging (Advanced), Sales Enablement Support (Advanced)
Location: Mountain View CA (#LI-Hybrid)
Contract: W2
Duration: 9 months
Pay Range: $100 - $105Per Hour
#LP
JOB SUMMARY:
As a Product Marketing Manager, you will delve deep into the Voice of the Accountant (VOA) to enhance our Payroll/HCM product offerings, ensuring our solutions are finely tuned to their needs and preferences. You will play a pivotal role in crafting and executing go-to-market strategies, aligning cross-functional teams towards common goals, and fostering product success within the accountant channel. Your efforts will directly contribute to the positioning, promotion, and enhancement of our HCM capabilities, ensuring we remain competitive and relevant in the marketplace.
JOB REQUIREMENTS:
Actively gather and utilize VOA insights to influence product development and marketing strategies. Execute comprehensive GTM plans, overseeing product launches and promotional activities specifically designed for the accountant sector. Ensure tight collaboration and alignment between the Accountant GTM and Workforce Product Marketing teams, focusing on unified messaging and positioning. Develop and disseminate accountant-specific sales and marketing collateral, while also supporting the Sales Enablement team with resources and training. Drive strategic improvements in product marketing processes and maintain diligent reporting on KPIs associated with accountant channel efforts.
Must Have Skills:
Proven experience in product marketing within the Payroll/HCM domain. Strong ability to synthesize and act on VOA data. Exceptional collaboration and communication skills.
Industry Experience:
Prior experience in the HCM or Payroll sectors is necessary to effectively champion the needs of accountants and influence the product roadmap.
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Actively gather and utilize VOA insights to influence product development and marketing strategies. Execute comprehensive GTM plans, overseeing product launches and promotional activities specifically designed for the accountant sector. Ensure tight collaboration and alignment between the Accountant GTM and Workforce Product Marketing teams, focusing on unified messaging and positioning. Develop and disseminate accountant-specific sales and marketing collateral, while also supporting the Sales Enablement team with resources and training. Drive strategic improvements in product marketing processes and maintain diligent reporting on KPIs associated with accountant channel efforts.
Must Have Skills:
Proven experience in product marketing within the Payroll/HCM domain. Strong ability to synthesize and act on VOA data. Exceptional collaboration and communication skills.
Industry Experience:
Prior experience in the HCM or Payroll sectors is necessary to effectively champion the needs of accountants and influence the product roadmap.
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!