Akraya
Lifecycle Marketing Manager - Growth Marketing Team:
Akraya, Mountain View, California, us, 94039
Primary Skills: Lifecycle Marketing (Advanced), Data Analysis (Intermediate), Campaign Management (Advanced), A/B Testing (Intermediate), Email Campaign (Advanced)
Contract Type: W2
Location: California
Duration: 6 Months
Pay Range:$86 - $89 per hour
Summary:
We are seeking a Growth Lifecycle Marketing Specialist to join the Growth Lifecycle Marketing team. This role will focus on driving revenue and unit growth by testing and validating marketing campaigns that leverage new tools and customer-centric strategies. The ideal candidate is analytical, collaborative, and skilled in lifecycle/growth marketing, campaign execution, and experimentation.
Key Responsibilities:
Lead landing page optimization and purchase flow testing to improve conversion rates and speed. Manage end-to-end campaign execution — from proposal through approval, development, QA, and launch. Partner cross-functionally with product, engineering, analytics, creative/design, and campaign operations. Develop strategy decks outlining campaign goals, customer journey, experimentation plans, and learning metrics. Support cross-channel lifecycle marketing, especially in-product campaigns, along with email, push, and SMS. Collaborate with analytics teams to define segmentation strategies, analyze performance, and refine campaigns.
Must-Have Skills:
Proven experience in campaign execution and lifecycle marketing. Hands-on expertise in improving purchase flows and reducing friction. Knowledge of testing frameworks, A/B testing, and performance measurement. Strong stakeholder management and ability to present strategies persuasively. Familiarity with Braze (or equivalent), Eloqua (or other email campaign tools), Campaign Manager, and reporting tools like Qlik Sense or Tableau (consumption, not build).
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Lead landing page optimization and purchase flow testing to improve conversion rates and speed. Manage end-to-end campaign execution — from proposal through approval, development, QA, and launch. Partner cross-functionally with product, engineering, analytics, creative/design, and campaign operations. Develop strategy decks outlining campaign goals, customer journey, experimentation plans, and learning metrics. Support cross-channel lifecycle marketing, especially in-product campaigns, along with email, push, and SMS. Collaborate with analytics teams to define segmentation strategies, analyze performance, and refine campaigns.
Must-Have Skills:
Proven experience in campaign execution and lifecycle marketing. Hands-on expertise in improving purchase flows and reducing friction. Knowledge of testing frameworks, A/B testing, and performance measurement. Strong stakeholder management and ability to present strategies persuasively. Familiarity with Braze (or equivalent), Eloqua (or other email campaign tools), Campaign Manager, and reporting tools like Qlik Sense or Tableau (consumption, not build).
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!