Walt Disney Studios
Job Summary:
We are seeking a data-driven and analytical strategist to join our team as an Engagement & Retention (E&R) Analytics Manager, focused on driving subscriber growth, engagement, and retention through actionable insights and experimentation. In this role, you will provide end-to-end analytics support to drive data-informed decision-making across Hulu and Disney marketing initiatives. Leveraging your expertise in marketing operations and experimentation, you will help shape lifecycle strategies and recommend how we communicate with users to keep them actively engaged with our content. You will collaborate closely with leaders from CRM, CLM, and Strategic Growth teams to manage campaign operations, reporting, and testingfrom initial planning through post-campaign analysis. Your work will ensure were targeting the right audiences, tracking performance across multiple channels and tactics, and translating results into compelling data stories. The ideal candidate combines strong interpersonal skills with technical proficiency in SQL, Tableau, and Excel along with a solid foundation in statistical methods. Responsibilities: Analytics Strategy & Execution:
Deliver comprehensive analytics support for Hulu Growth, Engagement & Retention initiatives, including CRM, on-channel house ad marketing, and strategic offers. Translate data into recommendations to marketing stakeholders that help increase customer retention, reactivate dormant users, and optimize revenue. Experimentation & A/B Testing:
Design, implement, and analyze A/B (and multivariate) tests to identify tactics that drive successful marketing campaigns with an emphasis on understanding why a tactic worked to encourage reproducibility. Leadership Reporting and Communication:
Summarize monthly campaign performance for adhoc and triggered campaigns, focusing on actionable insights to communicate to executive leadership. Cross-Functional Collaboration:
Partner with lifecycle marketing, CRM, brand, and growth teams to shape go?to?market initiatives and assess seasonal offers and promotions. Operational Support:
Design, develop and maintain Tableau dashboards for use by marketing leadership and program managers. Project Ownership:
Lead analytics projects from hypothesis development to final recommendations, developing a compelling data?driven storyline to communicate to senior leadership.
Basic Qualifications:
7+ years of experience in data analytics or a related discipline. Strong proficiency in SQL and data visualization tools (e.g., Looker, Tableau). Proficient in A/B testing, experimentation design, and statistical analysis. Ability to understand a business problem and translate it into an analytically answerable question with minimal guidance. Exceptional communication and presentation skills, with experience delivering presentations to stakeholders at all levels. Familiarity with statistical concepts, tools (e.g., R, Python) and data warehousing.
NICE-TO-HAVES:
Expert knowledge of statistical modeling or machine learning techniques. Experience in streaming media, subscription services, or consumer tech. Familiarity with Hulu and Disney's product ecosystem and audience engagement strategies.
Education:
Bachelor's degree in Analytics, Business, Mathematics, Statistics, Economics, Computer Science, or a related field.
The hiring range for this position in Burbank, CA is $141,900 to $190,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job?related knowledge, skills, and experience among other factors. A bonus and/or long?term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children's & family categories. About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world?class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television. Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. #J-18808-Ljbffr
We are seeking a data-driven and analytical strategist to join our team as an Engagement & Retention (E&R) Analytics Manager, focused on driving subscriber growth, engagement, and retention through actionable insights and experimentation. In this role, you will provide end-to-end analytics support to drive data-informed decision-making across Hulu and Disney marketing initiatives. Leveraging your expertise in marketing operations and experimentation, you will help shape lifecycle strategies and recommend how we communicate with users to keep them actively engaged with our content. You will collaborate closely with leaders from CRM, CLM, and Strategic Growth teams to manage campaign operations, reporting, and testingfrom initial planning through post-campaign analysis. Your work will ensure were targeting the right audiences, tracking performance across multiple channels and tactics, and translating results into compelling data stories. The ideal candidate combines strong interpersonal skills with technical proficiency in SQL, Tableau, and Excel along with a solid foundation in statistical methods. Responsibilities: Analytics Strategy & Execution:
Deliver comprehensive analytics support for Hulu Growth, Engagement & Retention initiatives, including CRM, on-channel house ad marketing, and strategic offers. Translate data into recommendations to marketing stakeholders that help increase customer retention, reactivate dormant users, and optimize revenue. Experimentation & A/B Testing:
Design, implement, and analyze A/B (and multivariate) tests to identify tactics that drive successful marketing campaigns with an emphasis on understanding why a tactic worked to encourage reproducibility. Leadership Reporting and Communication:
Summarize monthly campaign performance for adhoc and triggered campaigns, focusing on actionable insights to communicate to executive leadership. Cross-Functional Collaboration:
Partner with lifecycle marketing, CRM, brand, and growth teams to shape go?to?market initiatives and assess seasonal offers and promotions. Operational Support:
Design, develop and maintain Tableau dashboards for use by marketing leadership and program managers. Project Ownership:
Lead analytics projects from hypothesis development to final recommendations, developing a compelling data?driven storyline to communicate to senior leadership.
Basic Qualifications:
7+ years of experience in data analytics or a related discipline. Strong proficiency in SQL and data visualization tools (e.g., Looker, Tableau). Proficient in A/B testing, experimentation design, and statistical analysis. Ability to understand a business problem and translate it into an analytically answerable question with minimal guidance. Exceptional communication and presentation skills, with experience delivering presentations to stakeholders at all levels. Familiarity with statistical concepts, tools (e.g., R, Python) and data warehousing.
NICE-TO-HAVES:
Expert knowledge of statistical modeling or machine learning techniques. Experience in streaming media, subscription services, or consumer tech. Familiarity with Hulu and Disney's product ecosystem and audience engagement strategies.
Education:
Bachelor's degree in Analytics, Business, Mathematics, Statistics, Economics, Computer Science, or a related field.
The hiring range for this position in Burbank, CA is $141,900 to $190,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job?related knowledge, skills, and experience among other factors. A bonus and/or long?term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children's & family categories. About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world?class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television. Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. #J-18808-Ljbffr