Milliken
Marketing Operations Specialist
This position is located at the Roger Milliken Center in Spartanburg, South Carolina and reports to the Digital Marketing Manager. The Marketing Operations Specialist is responsible for ensuring that our marketing technology, automation workflows, attribution, and analytics are seamlessly integrated and aligned with our business objectives. This role will help ensure our marketing efforts are efficient, data-driven, and impactful. You'll play a crucial part in providing a framework to help improve our demand generation strategy and support the execution of marketing activities across email, SMS, web, and other channels. 1. Manage Marketing Technology: Oversee and manage our marketing automation platform (HubSpot) with oversight of the connection to CRM (Salesforce) and the Milliken.com website (sitecore). Ensure seamless communication between systems and maintain a smooth flow of data across each tool. Optimize the tools and processes currently in place. iCapture integration expertise and campaign set up with ability to troubleshoot. Manage Microsoft Bookings set up process. 2. Create and Optimize HubSpot Marketing Automation Programs: Develop and optimize marketing automation workflows, ensuring consistency and implementing best practices. Collaborate with the creative team and division partners to create and build effective emails and landing pages. Create trigger-based campaigns and programs that will run across multiple product lines/businesses to drive conversions and support organizational revenue goals. Assist with building and maintaining global web forms and standardizing email sending lists to facilitate marketing program execution. Landing page creation and optimization. Ability to implement smart rules and personalization to emails and landing pages. Creative problem solving and utilization of HubSpot to support business challenges and needs. Drive development of lifecycles, transactional, and promotional messaging workflows. Conduct A/B testing to optimize campaign performance and improve results. Ensure all marketing automation activities comply with data privacy regulations like GDPR and CAN-SPAM. 3. Track and Measure Marketing KPIs: Utilize data analytics and learnings from previous campaigns to identify successful strategies and areas for improvement. Make recommendations for campaign enhancements based on the analysis of marketing Key Performance Indicators (KPIs). Help shape brand and product campaigns through data-driven recommendations. Analyze and identify key channels that drive lead generation, sales, and revenue. Establish efficient processes to recognize channels and touchpoints that yield high-quality leads and valuable customers and assign marketing attribution. Work with data analyst on campaign reporting. 4. Collaborate Cross-Functionally: Operate within a Marketing Shared Service model positioned at the organization's core. Collaborate effectively with division marketing leaders, IT, sales, and other stakeholders. Ensure the success of all marketing campaigns through cross-functional teamwork. Help to define metrics of success. Assist with ideating full funnel marketing programs to support Strategic Business Unit priorities and business goals. Qualifications Required: Bachelor's degree in marketing, Business, or a related field. Proven experience in managing CRM (Salesforce a plus), HubSpot marketing automation platforms (required), and analytic tools (Google Suite a plus), iCapture Experience a plus. Ability to multi-task and work on projects at varying stages of development. Amazon storefront experience a plus. Proficiency in HTML/CSS for email. The successful candidate will have strengths in the following: Strong analytical skills with the ability to translate data into actionable insights. Experience in creating and optimizing marketing automation workflows. Excellent collaboration and communication skills for effective cross-functional teamwork. Detail-oriented with a focus on consistency and best practices in marketing operations. Proactive participant that will bring thoughtful ideas to the table. Trusted thought leader and a recognized subject matter expert.
This position is located at the Roger Milliken Center in Spartanburg, South Carolina and reports to the Digital Marketing Manager. The Marketing Operations Specialist is responsible for ensuring that our marketing technology, automation workflows, attribution, and analytics are seamlessly integrated and aligned with our business objectives. This role will help ensure our marketing efforts are efficient, data-driven, and impactful. You'll play a crucial part in providing a framework to help improve our demand generation strategy and support the execution of marketing activities across email, SMS, web, and other channels. 1. Manage Marketing Technology: Oversee and manage our marketing automation platform (HubSpot) with oversight of the connection to CRM (Salesforce) and the Milliken.com website (sitecore). Ensure seamless communication between systems and maintain a smooth flow of data across each tool. Optimize the tools and processes currently in place. iCapture integration expertise and campaign set up with ability to troubleshoot. Manage Microsoft Bookings set up process. 2. Create and Optimize HubSpot Marketing Automation Programs: Develop and optimize marketing automation workflows, ensuring consistency and implementing best practices. Collaborate with the creative team and division partners to create and build effective emails and landing pages. Create trigger-based campaigns and programs that will run across multiple product lines/businesses to drive conversions and support organizational revenue goals. Assist with building and maintaining global web forms and standardizing email sending lists to facilitate marketing program execution. Landing page creation and optimization. Ability to implement smart rules and personalization to emails and landing pages. Creative problem solving and utilization of HubSpot to support business challenges and needs. Drive development of lifecycles, transactional, and promotional messaging workflows. Conduct A/B testing to optimize campaign performance and improve results. Ensure all marketing automation activities comply with data privacy regulations like GDPR and CAN-SPAM. 3. Track and Measure Marketing KPIs: Utilize data analytics and learnings from previous campaigns to identify successful strategies and areas for improvement. Make recommendations for campaign enhancements based on the analysis of marketing Key Performance Indicators (KPIs). Help shape brand and product campaigns through data-driven recommendations. Analyze and identify key channels that drive lead generation, sales, and revenue. Establish efficient processes to recognize channels and touchpoints that yield high-quality leads and valuable customers and assign marketing attribution. Work with data analyst on campaign reporting. 4. Collaborate Cross-Functionally: Operate within a Marketing Shared Service model positioned at the organization's core. Collaborate effectively with division marketing leaders, IT, sales, and other stakeholders. Ensure the success of all marketing campaigns through cross-functional teamwork. Help to define metrics of success. Assist with ideating full funnel marketing programs to support Strategic Business Unit priorities and business goals. Qualifications Required: Bachelor's degree in marketing, Business, or a related field. Proven experience in managing CRM (Salesforce a plus), HubSpot marketing automation platforms (required), and analytic tools (Google Suite a plus), iCapture Experience a plus. Ability to multi-task and work on projects at varying stages of development. Amazon storefront experience a plus. Proficiency in HTML/CSS for email. The successful candidate will have strengths in the following: Strong analytical skills with the ability to translate data into actionable insights. Experience in creating and optimizing marketing automation workflows. Excellent collaboration and communication skills for effective cross-functional teamwork. Detail-oriented with a focus on consistency and best practices in marketing operations. Proactive participant that will bring thoughtful ideas to the table. Trusted thought leader and a recognized subject matter expert.