Whitworth University
Associate Director, Marketing & Brand Strategy
Whitworth University, Pasco, Washington, us, 99302
Salary:
$32.55 - $34.47 Hourly Location :
Whitworth University Campus Job Type:
Full-Time Staff Division:
Presidents Office Department:
Marketing and Communications Opening Date:
09/30/2025 FLSA:
Non-Exempt FTE:
1.0
Position Summary Whitworth University seeks a strategic and creative marketing professional to serve as Associate Director of Marketing and Brand Strategy. This pivotal role shapes how Whitworth is perceived by prospective students, alumni, donors, and the broader community.
The Associate Director will lead the development and execution of integrated marketing strategies that reflect Whitworth's Christ-centered mission and advance institutional goals. Success in this role will be measured by strengthened brand recognition, more robust enrollment pipelines, and deeper engagement with stakeholders.
Whitworth offers a comprehensive compensation package, strong , and the opportunity to make a meaningful impact in a mission-driven environment. For candidates who thrive on creativity, collaboration, and purpose, this role provides professional growth while telling Whitworth's distinctive story of faith, learning, and service.
Core Responsibilities
Project & Vendor Management | 25%
Manage multiple concurrent projects, ensuring timely and budget-conscious execution. Oversee paid advertising campaigns and brand photography budgets. Brand Stewardship | 20%
Maintain consistency and integrity of the Whitworth brand across all media. Monitor trends and conduct analysis to inform new brand applications. Guide the development of the university's brand voice and messaging strategy. Update and enforce brand guidelines and policies for logo, photography, video and social media usage. Team Leadership & Supervision | 20%
Supervise the Production Designer, providing guidance, feedback and professional development support. Ensure alignment of design output with brand standards and strategic marketing goals. Hire, train and supervise student employees within the MarCom department, fostering a collaborative and growth-oriented environment. Strategic Planning | 15%
Collaborate with admissions and institutional advancement to develop marketing plans that support enrollment and fundraising goals. Lead the Development of integrated marketing strategies to enhance brand awareness and engagement. Digital Engagement | 15%
Oversee digital strategy development with external vendors to support recruitment and awareness. Collaborate with digital content and media teams to increase social media engagement. Implement strategic marketing efforts using digital, social media and multimedia content. Additional Responsibilities | 5%
Assist with special projects and attend department meetings and gatherings. Serve on committees and engage with on-campus events and gatherings. Qualifications and Core Competencies
Bachelor's degree, or an equivalent combination of education and experience. 2+ years of professional experience in marketing, communications, or brand-related work. Organizational skills with the ability to manage multiple projects and priorities effectively. Experience using digital and social media tools to advance brand awareness. Personal commitment to the Christian faith and the mission of Whitworth University. Alignment with Whitworth's identity as a Christian liberal arts college affiliated with the Presbyterian church. Core Competencies Ability to translate institutional goals into compelling brand strategies. Deep understanding of brand positioning and consistency across channels. Uses data, research, and market trends to inform decisions and measure impact. Anticipates emerging marketing technologies and integrates them strategically. Engages diverse audiences with cultural humility and creativity. Champions Whitworth's Christ-centered story in ways that resonate with students, alumni, donors, and the community. Preferred
Experience with creative software (Adobe Creative Suite), analytics platforms (Google Analytics), or CRM tools. Supervisory experience with staff or student employees.
Other Details
Schedule Full-time (1.0 FTE) | 12 months | 40 hours per week Whitworth office hours are 8 AM to 4:30 PM Monday-Friday
Whitworth University is a Christian liberal arts university. Our shared mission is to provide our diverse students with an education of mind and heart, equipping them to honor God, follow Christ, and serve humanity. We seek candidates who are willing to engage with the university's mission and integrate their Christian faith into their work.
Interested candidates should submit a cover letter, resume, faith statement, and contact information for at least three professional references. A background check and sexual misconduct check will be required of the successful candidate.
Applicants must be legally authorized to work in the United States at the time of hire and maintain valid work authorization throughout the duration of employment, including those on OPT. Whitworth University does not offer visa sponsorship for this position.
You are on this webpage because a position at Whitworth sparked your curiosity. If you find yourself questioning hitting the apply button because you might not meet 100% of the qualifications, we think you should do it! When you click apply and submit an application, your application is reviewed by a committee of real, living, and breathing human beings who want to understand your background, experience and skills to find ways you relate to the key competencies needed for success in the position.
Looking for resources to help with writing a faith statement? Check out our for more information.
Whitworth complies with all federal, state, and local nondiscrimination laws that are applicable to religious nonprofit institutions and does not engage in unlawful discrimination on the basis of race, color, national origin, age, sexual orientation, sex, or disability. With our Christ-centered commitment to building a diverse and inclusive community, the university encourages applications from populations underrepresented at Whitworth including members of racial/ethnic communities, women, and persons with disabilities.
Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to the information submitted.
It is important that your application show all the relevant education and experience you possess. Applications may be rejected if incomplete. At Whitworth University, we are committed to supporting the well-being of our faculty and staff by offering an extensive benefits package. Eligible employees can enjoy a variety of benefits, including:
Comprehensive medical, dental, and vision coverage Employer-matched retirement plans programs available for employees, their spouses, and dependents Life insurance and long-term disability coverage based on full-time equivalency (FTE) Access to an Resources for Christian vocation and calling No cost access to the University Recreation Center (UREC) and the Megan E. Thompson Aquatic Center 17 paid holidays throughout the year To discover more about these offerings, please visit our
$32.55 - $34.47 Hourly Location :
Whitworth University Campus Job Type:
Full-Time Staff Division:
Presidents Office Department:
Marketing and Communications Opening Date:
09/30/2025 FLSA:
Non-Exempt FTE:
1.0
Position Summary Whitworth University seeks a strategic and creative marketing professional to serve as Associate Director of Marketing and Brand Strategy. This pivotal role shapes how Whitworth is perceived by prospective students, alumni, donors, and the broader community.
The Associate Director will lead the development and execution of integrated marketing strategies that reflect Whitworth's Christ-centered mission and advance institutional goals. Success in this role will be measured by strengthened brand recognition, more robust enrollment pipelines, and deeper engagement with stakeholders.
Whitworth offers a comprehensive compensation package, strong , and the opportunity to make a meaningful impact in a mission-driven environment. For candidates who thrive on creativity, collaboration, and purpose, this role provides professional growth while telling Whitworth's distinctive story of faith, learning, and service.
Core Responsibilities
Project & Vendor Management | 25%
Manage multiple concurrent projects, ensuring timely and budget-conscious execution. Oversee paid advertising campaigns and brand photography budgets. Brand Stewardship | 20%
Maintain consistency and integrity of the Whitworth brand across all media. Monitor trends and conduct analysis to inform new brand applications. Guide the development of the university's brand voice and messaging strategy. Update and enforce brand guidelines and policies for logo, photography, video and social media usage. Team Leadership & Supervision | 20%
Supervise the Production Designer, providing guidance, feedback and professional development support. Ensure alignment of design output with brand standards and strategic marketing goals. Hire, train and supervise student employees within the MarCom department, fostering a collaborative and growth-oriented environment. Strategic Planning | 15%
Collaborate with admissions and institutional advancement to develop marketing plans that support enrollment and fundraising goals. Lead the Development of integrated marketing strategies to enhance brand awareness and engagement. Digital Engagement | 15%
Oversee digital strategy development with external vendors to support recruitment and awareness. Collaborate with digital content and media teams to increase social media engagement. Implement strategic marketing efforts using digital, social media and multimedia content. Additional Responsibilities | 5%
Assist with special projects and attend department meetings and gatherings. Serve on committees and engage with on-campus events and gatherings. Qualifications and Core Competencies
Bachelor's degree, or an equivalent combination of education and experience. 2+ years of professional experience in marketing, communications, or brand-related work. Organizational skills with the ability to manage multiple projects and priorities effectively. Experience using digital and social media tools to advance brand awareness. Personal commitment to the Christian faith and the mission of Whitworth University. Alignment with Whitworth's identity as a Christian liberal arts college affiliated with the Presbyterian church. Core Competencies Ability to translate institutional goals into compelling brand strategies. Deep understanding of brand positioning and consistency across channels. Uses data, research, and market trends to inform decisions and measure impact. Anticipates emerging marketing technologies and integrates them strategically. Engages diverse audiences with cultural humility and creativity. Champions Whitworth's Christ-centered story in ways that resonate with students, alumni, donors, and the community. Preferred
Experience with creative software (Adobe Creative Suite), analytics platforms (Google Analytics), or CRM tools. Supervisory experience with staff or student employees.
Other Details
Schedule Full-time (1.0 FTE) | 12 months | 40 hours per week Whitworth office hours are 8 AM to 4:30 PM Monday-Friday
Whitworth University is a Christian liberal arts university. Our shared mission is to provide our diverse students with an education of mind and heart, equipping them to honor God, follow Christ, and serve humanity. We seek candidates who are willing to engage with the university's mission and integrate their Christian faith into their work.
Interested candidates should submit a cover letter, resume, faith statement, and contact information for at least three professional references. A background check and sexual misconduct check will be required of the successful candidate.
Applicants must be legally authorized to work in the United States at the time of hire and maintain valid work authorization throughout the duration of employment, including those on OPT. Whitworth University does not offer visa sponsorship for this position.
You are on this webpage because a position at Whitworth sparked your curiosity. If you find yourself questioning hitting the apply button because you might not meet 100% of the qualifications, we think you should do it! When you click apply and submit an application, your application is reviewed by a committee of real, living, and breathing human beings who want to understand your background, experience and skills to find ways you relate to the key competencies needed for success in the position.
Looking for resources to help with writing a faith statement? Check out our for more information.
Whitworth complies with all federal, state, and local nondiscrimination laws that are applicable to religious nonprofit institutions and does not engage in unlawful discrimination on the basis of race, color, national origin, age, sexual orientation, sex, or disability. With our Christ-centered commitment to building a diverse and inclusive community, the university encourages applications from populations underrepresented at Whitworth including members of racial/ethnic communities, women, and persons with disabilities.
Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to the information submitted.
It is important that your application show all the relevant education and experience you possess. Applications may be rejected if incomplete. At Whitworth University, we are committed to supporting the well-being of our faculty and staff by offering an extensive benefits package. Eligible employees can enjoy a variety of benefits, including:
Comprehensive medical, dental, and vision coverage Employer-matched retirement plans programs available for employees, their spouses, and dependents Life insurance and long-term disability coverage based on full-time equivalency (FTE) Access to an Resources for Christian vocation and calling No cost access to the University Recreation Center (UREC) and the Megan E. Thompson Aquatic Center 17 paid holidays throughout the year To discover more about these offerings, please visit our