Thermo Fisher Scientific
Associate Director, Global Market Development -US - East Coast Region
Thermo Fisher Scientific, Greenville, North Carolina, United States, 27834
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
We are recruiting for an Associate Director, Global Market Development to support the PPD FSP solutions business.
In collaboration with the Senior Director of Global Market Development, the Associate Director, Global Market Development will develop strategic marketing plans for PPD FSP solutions, and corresponding functional solutions, and lead cross-functional teams to implement plans across commercial channels.
Essential Functions
Demonstrate strong understanding of the clinical development services market, the perception and position of PPD FSP solutions vs. the competition, and the commercial goals and operational capabilities of the business to develop strategic marketing plans to meet business objectives
Develop value propositions, messaging, and positioning documents for commercial communications
Develop foundational commercial materials to support general selling of solutions
Lead cross-functional teams comprised of business leaders, marketing verticals (e.g., marketing technology & operations, content marketing, account-based marketing (ABM), brand), commercial teams (e.g., account development, business development), and external marketing agencies (e.g., advertising, media, and public relations) to implement strategic marketing plans across commercial channels
Partner with sales enablement and commercial teams to provide training on new marketing programs and drive the conversion of marketing qualified leads (MQLs) to sales qualified leads (SQLs)
Develop marketing plan and/or campaign budgets
Monitor marketing programs to measure performance against plan, budget, and key performance indicators, provide marketing performance updates to marketing and business leadership, and make recommendations to optimize marketing performance based on results
Represent PPD FSP solutions at major conferences and events
Minimum Qualifications
Education and Experience:
BS Degree in Business, Marketing, Communications or other relevant studies
Previous experience that provides the knowledge, skills, and abilities to perform the job (comparable to 5-8 years of strategic marketing experience) or equivalent and relevant combination of education, training, & experience
Knowledge, Skills & Abilities:
Ability to lead cross-functionally and build consensus
Ability to locate, analyze and synthesize disparate data into clear and concise facts
Adept at converting product/service capabilities into marketing benefits and features
Proven strategic marketing skills with ability to synthesize marketing across categories and channels
Strong business and financial sense
Strong writing/messaging/communications skills
Demonstrated strategic, critical-thinking, and problem-solving skills
Curious, motivated, self-directed
Detailed understanding of services marketing
Content development experience / deploying content to customers
Effectively prioritizes and leads multiple projects
Excellent planning and project management skills
Experience handling internal and external agencies in order to fulfill project objectives
Skilled in Word, Excel, and PowerPoint and proficient with the Internet
Comfortable with ambiguity
Ability to adjust to changing priorities and goal-oriented
Strong presentation skills
Strong organization and time management skills
Preferred Skills & Abilities:
Clinical trial, contract research organization (CRO), pharmaceutical, biotechnology, healthcare, and/or agency background experience
Business-to-business marketing experience
Professional services marketing experience
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
We are recruiting for an Associate Director, Global Market Development to support the PPD FSP solutions business.
In collaboration with the Senior Director of Global Market Development, the Associate Director, Global Market Development will develop strategic marketing plans for PPD FSP solutions, and corresponding functional solutions, and lead cross-functional teams to implement plans across commercial channels.
Essential Functions
Demonstrate strong understanding of the clinical development services market, the perception and position of PPD FSP solutions vs. the competition, and the commercial goals and operational capabilities of the business to develop strategic marketing plans to meet business objectives
Develop value propositions, messaging, and positioning documents for commercial communications
Develop foundational commercial materials to support general selling of solutions
Lead cross-functional teams comprised of business leaders, marketing verticals (e.g., marketing technology & operations, content marketing, account-based marketing (ABM), brand), commercial teams (e.g., account development, business development), and external marketing agencies (e.g., advertising, media, and public relations) to implement strategic marketing plans across commercial channels
Partner with sales enablement and commercial teams to provide training on new marketing programs and drive the conversion of marketing qualified leads (MQLs) to sales qualified leads (SQLs)
Develop marketing plan and/or campaign budgets
Monitor marketing programs to measure performance against plan, budget, and key performance indicators, provide marketing performance updates to marketing and business leadership, and make recommendations to optimize marketing performance based on results
Represent PPD FSP solutions at major conferences and events
Minimum Qualifications
Education and Experience:
BS Degree in Business, Marketing, Communications or other relevant studies
Previous experience that provides the knowledge, skills, and abilities to perform the job (comparable to 5-8 years of strategic marketing experience) or equivalent and relevant combination of education, training, & experience
Knowledge, Skills & Abilities:
Ability to lead cross-functionally and build consensus
Ability to locate, analyze and synthesize disparate data into clear and concise facts
Adept at converting product/service capabilities into marketing benefits and features
Proven strategic marketing skills with ability to synthesize marketing across categories and channels
Strong business and financial sense
Strong writing/messaging/communications skills
Demonstrated strategic, critical-thinking, and problem-solving skills
Curious, motivated, self-directed
Detailed understanding of services marketing
Content development experience / deploying content to customers
Effectively prioritizes and leads multiple projects
Excellent planning and project management skills
Experience handling internal and external agencies in order to fulfill project objectives
Skilled in Word, Excel, and PowerPoint and proficient with the Internet
Comfortable with ambiguity
Ability to adjust to changing priorities and goal-oriented
Strong presentation skills
Strong organization and time management skills
Preferred Skills & Abilities:
Clinical trial, contract research organization (CRO), pharmaceutical, biotechnology, healthcare, and/or agency background experience
Business-to-business marketing experience
Professional services marketing experience
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.