Genesco Sports Enterprises
Creative Strategist – Experiential
Genesco Sports Enterprises, Dallas, Texas, United States, 75215
We’re looking for a
Creative Strategist – Experiential
who lives at the intersection of imagination and execution – a concept‑driven thinker who can dream up boundary‑pushing ideas and bring them to life through storytelling, design, and detail.
At our agency, we don’t just produce experiences – we shape how brands are felt. Whether it’s a global activation, a purpose‑driven pop‑up, or a clever low‑lift concept for one of our consulting partners, we’re seeking someone who can flex between big vision and small budgets – and make both unforgettable.
What You’ll Do
Develop experiential concepts grounded in insight and strategy.
Translate brand platforms, campaign goals, and audience data into ideas that are both imaginative and intentional.
Lead cross‑disciplinary brainstorms
with strategy, design, and production partners – framing creative challenges, generating multiple routes, and refining them into clear, executable concepts.
Build compelling creative decks and visual presentations
that communicate stories with clarity and beauty – including narratives, annotated renderings, visual references, and supporting rationale.
Craft the narrative arc of an experience
– from guest arrival to social share – ensuring every touchpoint reinforces the brand story and emotional takeaway.
Collaborate with 3D/environmental designers
to visualize experiences through renderings, floorplans, and material studies that bring the concept to life in space.
Write naming, taglines, and copy
that define the creative territory and tone of voice for each activation, seamlessly connecting to broader brand campaigns.
Curate design inspiration and sensory details
– materials, color palettes, lighting, sound, and interactivity – to shape environments that feel cohesive and intentional.
Partner closely with production teams
to ensure creative integrity through fabrication, logistics, and build – finding smart ways to balance ambition, budget, and feasibility.
Collaborate with strategy and insights teams
to align ideas with audience behaviors, cultural trends, and measurable outcomes.
Support pitch and new business efforts
by crafting presentation narratives, creative hooks, and moodboards that inspire both clients and internal teams.
Stay hands‑on during execution
– reviewing design proofs, environmental graphics, content, and signage to ensure consistency and craft through final delivery.
Present ideas and concepts confidently
to clients, guiding conversations that balance creative ambition with strategic and operational realities.
Stay ahead of trends across culture, design, and technology , translating inspiration from music, fashion, art, and sport into actionable creative thought‑starters for future projects.
What We’re Looking For
8+ years of experience
in experiential marketing, creative strategy, or branded environments – ideally within an agency or design‑led studio setting.
A conceptual storyteller
with a strong visual and narrative sense – able to take a strategic brief and translate it into an experience that feels emotionally rich and visually magnetic.
Expertise in crafting high‑impact decks and creative presentations
– PowerPoint decks that combine smart storytelling, layout design, and persuasive structure.
Fluency in spatial thinking
– understanding how people move through environments, how design cues shape behavior, and how small details contribute to big moments.
Comfort collaborating with 3D, fabrication, and design teams
– speaking the same language when reviewing renderings, material specs, and environmental graphics.
Exceptional writing and communication skills
– from naming and taglines to narrative storytelling and creative rationale.
Proven experience pitching and presenting
to clients and senior stakeholders – clearly articulating creative intent and defending ideas with confidence and logic.
Strong cultural curiosity
– tuned into design, architecture, entertainment, fashion, tech, and the social moments shaping today’s audiences.
Comfort working across scales and budgets
– from resourceful pop‑ups and touring experiences to large‑scale brand pavilions and hospitality builds.
Collaborative by nature , with the ability to lead internal brainstorms, mentor junior creatives, and partner seamlessly with account, strategy, and production teams.
Meticulous attention to detail and follow‑through
– ensuring that what’s presented in the deck is faithfully realized in the real world.
A proactive, idea‑first mindset
– someone who brings energy, solutions, and fresh thinking to every brief, meeting, and moment.
Why You’ll Love Working Here
A collaborative, idea‑first culture that values curiosity, experimentation, and craft.
A role that touches both strategic consulting projects and large‑scale experiential campaigns.
Work alongside a passionate team of strategists, producers, designers, and makers redefining what experiential creativity means today.
Room to grow within an expanding agency shaping what’s next for brand experiences.
#J-18808-Ljbffr
Creative Strategist – Experiential
who lives at the intersection of imagination and execution – a concept‑driven thinker who can dream up boundary‑pushing ideas and bring them to life through storytelling, design, and detail.
At our agency, we don’t just produce experiences – we shape how brands are felt. Whether it’s a global activation, a purpose‑driven pop‑up, or a clever low‑lift concept for one of our consulting partners, we’re seeking someone who can flex between big vision and small budgets – and make both unforgettable.
What You’ll Do
Develop experiential concepts grounded in insight and strategy.
Translate brand platforms, campaign goals, and audience data into ideas that are both imaginative and intentional.
Lead cross‑disciplinary brainstorms
with strategy, design, and production partners – framing creative challenges, generating multiple routes, and refining them into clear, executable concepts.
Build compelling creative decks and visual presentations
that communicate stories with clarity and beauty – including narratives, annotated renderings, visual references, and supporting rationale.
Craft the narrative arc of an experience
– from guest arrival to social share – ensuring every touchpoint reinforces the brand story and emotional takeaway.
Collaborate with 3D/environmental designers
to visualize experiences through renderings, floorplans, and material studies that bring the concept to life in space.
Write naming, taglines, and copy
that define the creative territory and tone of voice for each activation, seamlessly connecting to broader brand campaigns.
Curate design inspiration and sensory details
– materials, color palettes, lighting, sound, and interactivity – to shape environments that feel cohesive and intentional.
Partner closely with production teams
to ensure creative integrity through fabrication, logistics, and build – finding smart ways to balance ambition, budget, and feasibility.
Collaborate with strategy and insights teams
to align ideas with audience behaviors, cultural trends, and measurable outcomes.
Support pitch and new business efforts
by crafting presentation narratives, creative hooks, and moodboards that inspire both clients and internal teams.
Stay hands‑on during execution
– reviewing design proofs, environmental graphics, content, and signage to ensure consistency and craft through final delivery.
Present ideas and concepts confidently
to clients, guiding conversations that balance creative ambition with strategic and operational realities.
Stay ahead of trends across culture, design, and technology , translating inspiration from music, fashion, art, and sport into actionable creative thought‑starters for future projects.
What We’re Looking For
8+ years of experience
in experiential marketing, creative strategy, or branded environments – ideally within an agency or design‑led studio setting.
A conceptual storyteller
with a strong visual and narrative sense – able to take a strategic brief and translate it into an experience that feels emotionally rich and visually magnetic.
Expertise in crafting high‑impact decks and creative presentations
– PowerPoint decks that combine smart storytelling, layout design, and persuasive structure.
Fluency in spatial thinking
– understanding how people move through environments, how design cues shape behavior, and how small details contribute to big moments.
Comfort collaborating with 3D, fabrication, and design teams
– speaking the same language when reviewing renderings, material specs, and environmental graphics.
Exceptional writing and communication skills
– from naming and taglines to narrative storytelling and creative rationale.
Proven experience pitching and presenting
to clients and senior stakeholders – clearly articulating creative intent and defending ideas with confidence and logic.
Strong cultural curiosity
– tuned into design, architecture, entertainment, fashion, tech, and the social moments shaping today’s audiences.
Comfort working across scales and budgets
– from resourceful pop‑ups and touring experiences to large‑scale brand pavilions and hospitality builds.
Collaborative by nature , with the ability to lead internal brainstorms, mentor junior creatives, and partner seamlessly with account, strategy, and production teams.
Meticulous attention to detail and follow‑through
– ensuring that what’s presented in the deck is faithfully realized in the real world.
A proactive, idea‑first mindset
– someone who brings energy, solutions, and fresh thinking to every brief, meeting, and moment.
Why You’ll Love Working Here
A collaborative, idea‑first culture that values curiosity, experimentation, and craft.
A role that touches both strategic consulting projects and large‑scale experiential campaigns.
Work alongside a passionate team of strategists, producers, designers, and makers redefining what experiential creativity means today.
Room to grow within an expanding agency shaping what’s next for brand experiences.
#J-18808-Ljbffr