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IDR, Inc.

Senior Marketing Campaign Analyst

IDR, Inc., Brentwood, Tennessee, United States, 37027

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IDR is seeking a

Senior Marketing Campaign Analyst

to join one of our top clients for an opportunity in Brentwood, TN. This organization operates within the retail industry, focusing on personalized customer experiences through innovative lifecycle marketing campaigns. The role involves developing, automating, and optimizing multi-channel marketing initiatives to drive revenue and engagement.

Position Overview

Build and scale customer journey automations, including welcome, win-back, abandoned cart, and loyalty campaigns

Develop and execute multi-channel campaigns across email, SMS, push, and direct mail platforms

Partner with data teams to integrate customer and transactional data, utilizing SQL queries for segmentation

Test, measure, and optimize automated campaign performance to meet business objectives

Collaborate with marketing, IT, and data engineering teams to ensure technical requirements are aligned and workflows operate smoothly

Requirements

3+ years of hands‑on campaign development experience in SFMC, Adobe Campaign, Braze, Responsys, Zeta, or equivalent platforms

Intermediate SQL skills and experience with APIs or data integration techniques

Strong coding skills, including personalization scripting, HTML, and CSS for email development

Proven track record of building scalable and high‑performing lifecycle marketing programs

Strong problem‑solving and collaboration skills with experience handling large data sets and relational databases

Benefits

Competitive compensation package

Full Benefits; Medical, Vision, Dental, and more!

Opportunity to get in with an industry leading organization.

Why IDR?

25+ Years of Proven Industry Experience in 4 major markets

Employee Stock Ownership Program

Dedicated Engagement Manager who is committed to you and your success.

Medical, Dental, Vision, and Life Insurance

ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.

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