ALOIS Solutions
Overview
The
Marketing Operations & Strategy AVP
will oversee CLIENT’s marketing strategy within the
Sports & Gaming
vertical. The ideal candidate will lead efforts in
data-driven marketing ,
personalization , and
multi-channel campaigns
across platforms like
Adobe ,
Salesforce ,
Braze , and others. They should have strong experience in
MarTech
tools,
analytics , and
client-facing leadership . The role requires someone who can integrate
data, automation , and
creative strategies
to deliver scalable, personalized, and measurable marketing experiences.
Key Responsibilities
Lead Marketing Transformation:
Develop and execute marketing strategies, optimizing
customer journeys
with
A/B testing ,
segmentation , and
ROI analysis .
Orchestrate Multi-Channel Campaigns:
Lead campaigns across
email, SMS, push, in-app , and other channels, including building new channel infrastructures from scratch.
Drive MarTech Excellence:
Leverage platforms like
Adobe ,
Salesforce ,
Braze , and
Tealium
to deliver integrated, data-driven marketing solutions.
Ensure Data Privacy Compliance:
Stay up-to-date with
GDPR ,
CCPA , and
CAN-SPAM
regulations to ensure compliance.
Must-Have Qualifications
Lifecycle marketing ,
CRM , and
customer journey
experience, ideally in
consulting ,
sports ,
betting , or
DTC media .
Expertise in
multi-channel marketing
and building new
marketing infrastructures .
Hands-on experience with
MarTech platforms
(e.g.,
Adobe ,
Salesforce ,
Braze ,
Tealium ).
Strong understanding of
segmentation ,
A/B testing , and
ROI analysis .
Familiarity with
GDPR ,
CCPA , and
CAN-SPAM
compliance.
Why Apply?
Lead high-impact transformation in the
Sports & Gaming
vertical.
Collaborate with top-tier teams and clients to drive measurable success.
Opportunity for growth and leadership in a dynamic, fast-paced industry.
#J-18808-Ljbffr
The
Marketing Operations & Strategy AVP
will oversee CLIENT’s marketing strategy within the
Sports & Gaming
vertical. The ideal candidate will lead efforts in
data-driven marketing ,
personalization , and
multi-channel campaigns
across platforms like
Adobe ,
Salesforce ,
Braze , and others. They should have strong experience in
MarTech
tools,
analytics , and
client-facing leadership . The role requires someone who can integrate
data, automation , and
creative strategies
to deliver scalable, personalized, and measurable marketing experiences.
Key Responsibilities
Lead Marketing Transformation:
Develop and execute marketing strategies, optimizing
customer journeys
with
A/B testing ,
segmentation , and
ROI analysis .
Orchestrate Multi-Channel Campaigns:
Lead campaigns across
email, SMS, push, in-app , and other channels, including building new channel infrastructures from scratch.
Drive MarTech Excellence:
Leverage platforms like
Adobe ,
Salesforce ,
Braze , and
Tealium
to deliver integrated, data-driven marketing solutions.
Ensure Data Privacy Compliance:
Stay up-to-date with
GDPR ,
CCPA , and
CAN-SPAM
regulations to ensure compliance.
Must-Have Qualifications
Lifecycle marketing ,
CRM , and
customer journey
experience, ideally in
consulting ,
sports ,
betting , or
DTC media .
Expertise in
multi-channel marketing
and building new
marketing infrastructures .
Hands-on experience with
MarTech platforms
(e.g.,
Adobe ,
Salesforce ,
Braze ,
Tealium ).
Strong understanding of
segmentation ,
A/B testing , and
ROI analysis .
Familiarity with
GDPR ,
CCPA , and
CAN-SPAM
compliance.
Why Apply?
Lead high-impact transformation in the
Sports & Gaming
vertical.
Collaborate with top-tier teams and clients to drive measurable success.
Opportunity for growth and leadership in a dynamic, fast-paced industry.
#J-18808-Ljbffr