Informa Markets
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USA Beauty
is the nation’s leading network of beauty industry events, connecting professionals, students, and brands from around the globe through live, virtual and hybrid events, specialist digital content and actionable data solutions. Through our growing portfolio of shows, we bring beauty to the world by sharing our unique experience, expertise, and skills.
People are the core of all that we do. We are proud to serve the beauty community every step of the way. Our business welcomes all representatives of the professional beauty industry to meet with top brands from around the globe, get hands‑on education, shop, connect with their community, and stay up to date with the hottest trends.
Job Description This role is based in our Orlando office.
As the Director of Marketing, you will report to the Sr Director of Marketing, responsible for developing marketing strategies, leading a team, and overseeing the execution of marketing campaigns for Premiere Shows, the largest series of professional beauty events in the United States. In partnership with the Sr Director of Marketing and Event Director, you will drive strategy development and implementation aimed at driving beauty professionals and brands to participate in the events, in addition to cultivating a community of engaged industry professionals and students year‑round.
In this role, you’ll create engaging brand messaging that truly connects with our audience, ensuring a consistent identity across all channels. You’ll collaborate with our leadership team to establish clear objectives and key performance indicators (KPIs) that drive success for our incredible portfolio of shows. Bringing in a well‑versed expert in both traditional and digital marketing to help us elevate our brand, you will explore new technologies and innovative tactics to boost awareness, leads, and conversions.
Role Accountability and Duties
Manage, champion and develop the Premiere Shows marketing team
Partner with leadership to develop strategic marketing campaigns aligned with business objectives, utilizing KPIs to track success and optimization as needed
Design and implement targeted lead generation strategies and nurture streams to convert prospects through the marketing funnel
Collaborate with team members to develop and execute comprehensive marketing campaigns targeting attendees, exhibitors, and educators
Oversee digital marketing initiatives including website optimization, SEO/SEM, social media strategy, digital advertising, and digital planning tools – including mobile app and online directory
Establish and work with team members to maintain a marketing calendar to ensure timely execution of all initiatives
Analyze campaign performance metrics and customer data to drive continuous optimization of marketing strategies, maximizing ROI and identifying growth opportunities
Develop and maintain brand identity while creating compelling messaging that resonates with target audiences across all marketing channels
Work with Creative Director and design team to ensure consistent implementation of branding, value proposition, imagery, and positioning across all materials while collaborating with leadership to enhance brand messaging and values
Set PR objectives that support the overall brand goals, oversee the strategy and implementation
Collaborate with Creative Director and Programs Director on timelines and execution of design projects, including print materials and signage
Oversee direct mail program, including analysis of mailing lists, quantities and continual measurement of effectiveness
Develop strategic marketing partnerships with customers and key stakeholders to drive awareness and credibility for the Premiere brand, as well as maintain strong industry relations
Regularly report to Sr. Director of Marketing and other key stakeholders on marketing campaign and initiative results, effectiveness, and ROI
Manage the marketing budget – planning, monitoring, and reconciliation
Drive innovation by staying current with emerging marketing technologies and industry trends
Qualifications
5‑7 years proven work experience within the event or tradeshow marketing space
Experience creating and executing marketing campaigns utilizing offline, online, content and social media marketing strategies
Writing skills – demonstrated ability to write targeted marketing copy for sales materials, presentations, and marketing campaigns
Demand generation – creation of marketing campaigns that generate leads and new opportunities
Leadership skills – demonstrated ability to make strategic and operational decisions to achieve goals and coach direct reports towards growth
An entrepreneurial spirit and desire to take projects and run with them
Comfortable and enthusiastic interfacing with customers and media
Problem solving – balance stakeholder needs while maintaining brand and business objectives, identifying roadblocks, determining fixes, and working in a team environment to implement solutions
Out of the box thinking – willing to challenge norms and come up with fresh ideas and approaches to reaching audiences and engaging customers
Data‑driven – ability to analyze data and create reports using insights for key stakeholders
Proficiency in MS Office including Word, Excel, and PowerPoint is required
Experience using Salesforce and Eloqua (including building campaigns for optimized automation) is highly desired
Experience in building or developing loyalty programs a plus
Interest or experience in the beauty industry is a plus
Self‑motivated, collaborative, and high energy
Ability to travel 25%
Additional Information We offer:
Competitive Compensation Package
Access to LinkedIn Learning and other development/training opportunities
Health and Wellness Benefits (medical, dental, eye)
401(k) and Matching
Generous PTO policy
Work‑life balance
Additional discounts through various partnerships
This posting will automatically expire on 11/14/2025.
We’re not solely focused on a checklist of skills. We champion energy and ambition, and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.
See how Informa handles your personal data when you apply for a job here.
#J-18808-Ljbffr
USA Beauty
is the nation’s leading network of beauty industry events, connecting professionals, students, and brands from around the globe through live, virtual and hybrid events, specialist digital content and actionable data solutions. Through our growing portfolio of shows, we bring beauty to the world by sharing our unique experience, expertise, and skills.
People are the core of all that we do. We are proud to serve the beauty community every step of the way. Our business welcomes all representatives of the professional beauty industry to meet with top brands from around the globe, get hands‑on education, shop, connect with their community, and stay up to date with the hottest trends.
Job Description This role is based in our Orlando office.
As the Director of Marketing, you will report to the Sr Director of Marketing, responsible for developing marketing strategies, leading a team, and overseeing the execution of marketing campaigns for Premiere Shows, the largest series of professional beauty events in the United States. In partnership with the Sr Director of Marketing and Event Director, you will drive strategy development and implementation aimed at driving beauty professionals and brands to participate in the events, in addition to cultivating a community of engaged industry professionals and students year‑round.
In this role, you’ll create engaging brand messaging that truly connects with our audience, ensuring a consistent identity across all channels. You’ll collaborate with our leadership team to establish clear objectives and key performance indicators (KPIs) that drive success for our incredible portfolio of shows. Bringing in a well‑versed expert in both traditional and digital marketing to help us elevate our brand, you will explore new technologies and innovative tactics to boost awareness, leads, and conversions.
Role Accountability and Duties
Manage, champion and develop the Premiere Shows marketing team
Partner with leadership to develop strategic marketing campaigns aligned with business objectives, utilizing KPIs to track success and optimization as needed
Design and implement targeted lead generation strategies and nurture streams to convert prospects through the marketing funnel
Collaborate with team members to develop and execute comprehensive marketing campaigns targeting attendees, exhibitors, and educators
Oversee digital marketing initiatives including website optimization, SEO/SEM, social media strategy, digital advertising, and digital planning tools – including mobile app and online directory
Establish and work with team members to maintain a marketing calendar to ensure timely execution of all initiatives
Analyze campaign performance metrics and customer data to drive continuous optimization of marketing strategies, maximizing ROI and identifying growth opportunities
Develop and maintain brand identity while creating compelling messaging that resonates with target audiences across all marketing channels
Work with Creative Director and design team to ensure consistent implementation of branding, value proposition, imagery, and positioning across all materials while collaborating with leadership to enhance brand messaging and values
Set PR objectives that support the overall brand goals, oversee the strategy and implementation
Collaborate with Creative Director and Programs Director on timelines and execution of design projects, including print materials and signage
Oversee direct mail program, including analysis of mailing lists, quantities and continual measurement of effectiveness
Develop strategic marketing partnerships with customers and key stakeholders to drive awareness and credibility for the Premiere brand, as well as maintain strong industry relations
Regularly report to Sr. Director of Marketing and other key stakeholders on marketing campaign and initiative results, effectiveness, and ROI
Manage the marketing budget – planning, monitoring, and reconciliation
Drive innovation by staying current with emerging marketing technologies and industry trends
Qualifications
5‑7 years proven work experience within the event or tradeshow marketing space
Experience creating and executing marketing campaigns utilizing offline, online, content and social media marketing strategies
Writing skills – demonstrated ability to write targeted marketing copy for sales materials, presentations, and marketing campaigns
Demand generation – creation of marketing campaigns that generate leads and new opportunities
Leadership skills – demonstrated ability to make strategic and operational decisions to achieve goals and coach direct reports towards growth
An entrepreneurial spirit and desire to take projects and run with them
Comfortable and enthusiastic interfacing with customers and media
Problem solving – balance stakeholder needs while maintaining brand and business objectives, identifying roadblocks, determining fixes, and working in a team environment to implement solutions
Out of the box thinking – willing to challenge norms and come up with fresh ideas and approaches to reaching audiences and engaging customers
Data‑driven – ability to analyze data and create reports using insights for key stakeholders
Proficiency in MS Office including Word, Excel, and PowerPoint is required
Experience using Salesforce and Eloqua (including building campaigns for optimized automation) is highly desired
Experience in building or developing loyalty programs a plus
Interest or experience in the beauty industry is a plus
Self‑motivated, collaborative, and high energy
Ability to travel 25%
Additional Information We offer:
Competitive Compensation Package
Access to LinkedIn Learning and other development/training opportunities
Health and Wellness Benefits (medical, dental, eye)
401(k) and Matching
Generous PTO policy
Work‑life balance
Additional discounts through various partnerships
This posting will automatically expire on 11/14/2025.
We’re not solely focused on a checklist of skills. We champion energy and ambition, and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.
See how Informa handles your personal data when you apply for a job here.
#J-18808-Ljbffr