Jackrabbit Technologies
Marketing Director (US Remote)
Jackrabbit Technologies, Huntersville, North Carolina, United States, 28078
Company Overview
Jackrabbit Technologies is the leading provider of software and services that help youth activity centers — gymnastics, dance, cheer, swim, music, childcare, and others — grow and operate efficiently. We are an entrepreneurial-minded, rapidly growing SaaS company recognized as one of the Best Places to Work in North Carolina and as one of North Carolina’s Top Industry-Driven Technology Companies. Our SaaS solution powers over 7,000 clients in 35 countries worldwide. Our culture empowers you. We hire people passionate about what they do, give them the tools to succeed, and then step back. All employees work remotely. We look for qualified candidates who are U.S. citizens or green card holders; we do not sponsor visas. What You’ll Do
The Director of Growth will lead a full-funnel growth strategy across the customer lifecycle, covering both acquisition and retention. The role ensures alignment across marketing, sales, and customer success, focusing on measurable business outcomes. Operating with Scrum Agile marketing practices, the director will lead a high‑performing team to deliver sustainable growth. Key Responsibilities
Demand Generation & Campaign Management: Design, launch, and optimize multi‑channel campaigns (call campaigns, snail mail, email, events, content) to attract and convert target audiences. Partner with Sales leadership to align on buyer personas, messaging, and lead qualification criteria. Build and maintain nurture sequences, scoring models, and workflows in HubSpot to ensure timely, qualified handoffs to Sales. Monitor funnel performance, identifying and addressing drop‑offs between MQL → SQL → Opportunity. Manage external resources (designers, copywriters, paid media partners) as needed to support campaign execution. HubSpot Marketing Hub Ownership: Serve as the primary owner of HubSpot Marketing Hub, including automation, segmentation, and reporting; maintain accurate contact and company data; create dashboards to measure campaign performance, attribution, and ROI; partner with Sales Ops for seamless CRM integration. Content & Brand Strategy: Develop and manage an omni‑channel campaign plan and calendar; produce blogs, webinars, case studies, videos, and email campaigns; maintain consistent brand voice; support event marketing, community engagement, and customer advocacy programs. Collaboration & Continuous Improvement: Work cross‑functionally with Sales and Customer Success to align campaigns with pipeline goals and retention efforts; participate in Agile Marketing sprints, prioritize high‑impact initiatives; analyze data to optimize and share insights. Required Qualifications
5+ years of B2B or SaaS marketing experience, focused on demand generation or lifecycle marketing. Hands‑on HubSpot Marketing Hub experience (certifications preferred). Strong understanding of marketing automation, funnel analytics, and attribution. Excellent written communication, organization, and cross‑functional collaboration skills. Data‑driven mindset with the ability to turn insights into actionable strategies. Preferred Qualifications
Experience partnering with Sales in a CRM‑driven environment. Familiarity with Agile or Scrum marketing practices. Background in SaaS, subscription, or technology sectors. Experience with reporting or visualization tools (Google Sheets, Looker, Data Studio, etc.). Key Performance Indicators
MQL volume, quality, and velocity. SQL and opportunity conversion rates. New customer acquisition cost (CAC). Sprint velocity and marketing team throughput. Funnel performance and attribution tracking within HubSpot. Core Competencies and Behaviors
Strategic Mindset: Anticipates future trends, articulates credible visions, and creates breakthrough strategies. Results Orientation: Strong bottom‑line focus, persisting against obstacles, exceeding goals, and driving outcomes. Complexity Management: Analyzes situations, uncovers root causes, evaluates options, and optimizes processes. Process Optimization: Designs efficient workflows, improves processes, and builds high‑performing teams. Self‑Awareness: Reflects on impact, seeks feedback, admits mistakes, and understands strengths and weaknesses. Tech Savvy: Anticipates technology impacts, adopts new technologies, and learns rapidly. Benefits
Remote work always available. Health and Wellness: Medical, Dental, Vision, Flexible Spending, HSA, and Dependent Care Accounts. Life Insurance and Disability Benefits; Critical Illness and Accident Insurance; 24/7 employee assistance. 401(k) with generous company match and financial planning resources. Paid Time Off, Paid Parental Leave, Paid Caregiver and Sabbatical Leaves. Annual professional development allowance. Paid volunteer time. Recognition and growth opportunities. Equal Opportunity Statement
Jackrabbit Technologies is committed to providing a workplace free from discrimination or harassment. We expect every member of the Jackrabbit team to cultivate an environment where everyone feels included and respected. Hiring, compensating, training, evaluating performance, and terminating decisions are made fairly, with equal employment opportunities for all qualified candidates and employees. We examine unconscious biases and strive to create an inclusive environment that welcomes all.
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Jackrabbit Technologies is the leading provider of software and services that help youth activity centers — gymnastics, dance, cheer, swim, music, childcare, and others — grow and operate efficiently. We are an entrepreneurial-minded, rapidly growing SaaS company recognized as one of the Best Places to Work in North Carolina and as one of North Carolina’s Top Industry-Driven Technology Companies. Our SaaS solution powers over 7,000 clients in 35 countries worldwide. Our culture empowers you. We hire people passionate about what they do, give them the tools to succeed, and then step back. All employees work remotely. We look for qualified candidates who are U.S. citizens or green card holders; we do not sponsor visas. What You’ll Do
The Director of Growth will lead a full-funnel growth strategy across the customer lifecycle, covering both acquisition and retention. The role ensures alignment across marketing, sales, and customer success, focusing on measurable business outcomes. Operating with Scrum Agile marketing practices, the director will lead a high‑performing team to deliver sustainable growth. Key Responsibilities
Demand Generation & Campaign Management: Design, launch, and optimize multi‑channel campaigns (call campaigns, snail mail, email, events, content) to attract and convert target audiences. Partner with Sales leadership to align on buyer personas, messaging, and lead qualification criteria. Build and maintain nurture sequences, scoring models, and workflows in HubSpot to ensure timely, qualified handoffs to Sales. Monitor funnel performance, identifying and addressing drop‑offs between MQL → SQL → Opportunity. Manage external resources (designers, copywriters, paid media partners) as needed to support campaign execution. HubSpot Marketing Hub Ownership: Serve as the primary owner of HubSpot Marketing Hub, including automation, segmentation, and reporting; maintain accurate contact and company data; create dashboards to measure campaign performance, attribution, and ROI; partner with Sales Ops for seamless CRM integration. Content & Brand Strategy: Develop and manage an omni‑channel campaign plan and calendar; produce blogs, webinars, case studies, videos, and email campaigns; maintain consistent brand voice; support event marketing, community engagement, and customer advocacy programs. Collaboration & Continuous Improvement: Work cross‑functionally with Sales and Customer Success to align campaigns with pipeline goals and retention efforts; participate in Agile Marketing sprints, prioritize high‑impact initiatives; analyze data to optimize and share insights. Required Qualifications
5+ years of B2B or SaaS marketing experience, focused on demand generation or lifecycle marketing. Hands‑on HubSpot Marketing Hub experience (certifications preferred). Strong understanding of marketing automation, funnel analytics, and attribution. Excellent written communication, organization, and cross‑functional collaboration skills. Data‑driven mindset with the ability to turn insights into actionable strategies. Preferred Qualifications
Experience partnering with Sales in a CRM‑driven environment. Familiarity with Agile or Scrum marketing practices. Background in SaaS, subscription, or technology sectors. Experience with reporting or visualization tools (Google Sheets, Looker, Data Studio, etc.). Key Performance Indicators
MQL volume, quality, and velocity. SQL and opportunity conversion rates. New customer acquisition cost (CAC). Sprint velocity and marketing team throughput. Funnel performance and attribution tracking within HubSpot. Core Competencies and Behaviors
Strategic Mindset: Anticipates future trends, articulates credible visions, and creates breakthrough strategies. Results Orientation: Strong bottom‑line focus, persisting against obstacles, exceeding goals, and driving outcomes. Complexity Management: Analyzes situations, uncovers root causes, evaluates options, and optimizes processes. Process Optimization: Designs efficient workflows, improves processes, and builds high‑performing teams. Self‑Awareness: Reflects on impact, seeks feedback, admits mistakes, and understands strengths and weaknesses. Tech Savvy: Anticipates technology impacts, adopts new technologies, and learns rapidly. Benefits
Remote work always available. Health and Wellness: Medical, Dental, Vision, Flexible Spending, HSA, and Dependent Care Accounts. Life Insurance and Disability Benefits; Critical Illness and Accident Insurance; 24/7 employee assistance. 401(k) with generous company match and financial planning resources. Paid Time Off, Paid Parental Leave, Paid Caregiver and Sabbatical Leaves. Annual professional development allowance. Paid volunteer time. Recognition and growth opportunities. Equal Opportunity Statement
Jackrabbit Technologies is committed to providing a workplace free from discrimination or harassment. We expect every member of the Jackrabbit team to cultivate an environment where everyone feels included and respected. Hiring, compensating, training, evaluating performance, and terminating decisions are made fairly, with equal employment opportunities for all qualified candidates and employees. We examine unconscious biases and strive to create an inclusive environment that welcomes all.
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