HumCap
Base pay range
$120,000.00/yr - $135,000.00/yr
HumCap's Client is seeking a strategic and results-driven
Director of Marketing
to establish and lead a standalone marketing department, reporting directly to the CEO. This high-impact role is responsible for driving revenue pipeline growth through targeted demand generation, MQL creation, lead nurturing, and sales enablement. The Director will oversee a lean, agile team focused on delivering measurable ROI across both transactional/ecommerce and consultative sales motions.
Key Responsibilities
Develop and execute a comprehensive marketing strategy tailored to both ecommerce (direct conversions, cart optimization) and consultative (MQL nurturing, complex deal support) sales models.
Lead and mentor a focused marketing team, aligning efforts with business revenue goals.
Provide regular reporting to the CEO on pipeline metrics, ROI, and revenue impact segmented by sales motion.
Demand Generation & Campaigns
Design and launch inbound/outbound campaigns optimized for ecommerce conversions and consultative lead nurturing.
Collaborate with Content to adapt assets (e.g., landing pages, emails, webinars) for campaign use across both sales models.
Continuously optimize campaigns for lead quality, conversion rates, and sales alignment, incorporating SEO where applicable.
Cross-Functional Collaboration
Partner with Sales to refine ICPs, streamline MQL-to-SQL handoffs, and enhance enablement resources.
Work with Finance on ROI modeling, budget allocation, and marketing attribution.
Coordinate with Content to ensure timely asset delivery and alignment with campaign goals.
Operations & Analytics
Manage HubSpot for automation, segmentation, lead scoring, and tracking pipeline progression.
Implement A/B testing and analytics protocols to measure campaign effectiveness across key metrics.
Leverage tools like Google Analytics, Excel/SQL, and BI platforms to monitor KPIs including MQL-to-revenue contribution, pipeline velocity, and ecommerce conversion rates.
Resource Management
Oversee marketing budgets, prioritizing high-ROI initiatives and strategic investments.
Collaborate with Content on shared resource planning for asset production.
Qualifications
7+ years of progressive marketing experience, including 3–5 years in a leadership role managing teams of 5+.
Proven success in building revenue pipelines and scaling MQL generation in mid-sized B2B environments.
Experience developing strategies for both ecommerce and consultative sales motions.
Advanced proficiency in HubSpot (or equivalent) for automation, lead nurturing, and ecommerce integrations.
Strong expertise in digital marketing, sales enablement, and conversion optimization.
Analytical mindset with experience in ROI analysis, pipeline attribution, and data-driven decision-making.
Excellent communication and presentation skills, with a track record of executive-level reporting.
Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
Bonus: Certifications in HubSpot Inbound Marketing, Google Analytics, or similar.
Core Competencies
Pipeline Strategist : Aligns marketing tactics with revenue goals across diverse sales motions.
Sales-Enabling Leader : Equips Sales with tools and leads for faster wins.
ROI-Focused : Prioritizes measurable outcomes like MQL growth and conversion rates.
Adaptive Executor : Experiments with tactics that drive revenue while respecting cross-functional boundaries.
Ethical Collaborator : Champions inclusive and accountable team practices.
Application Requirements
Resume/CV
Portfolio of relevant work
Physical Requirements
Prolonged periods of sitting and computer use.
Must be able to lift up to 15 pounds occasionally.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Management, and Business Development
Industries
Advertising Services
Medical insurance
Vision insurance
401(k)
Disability insurance
Paid maternity leave
#J-18808-Ljbffr
HumCap's Client is seeking a strategic and results-driven
Director of Marketing
to establish and lead a standalone marketing department, reporting directly to the CEO. This high-impact role is responsible for driving revenue pipeline growth through targeted demand generation, MQL creation, lead nurturing, and sales enablement. The Director will oversee a lean, agile team focused on delivering measurable ROI across both transactional/ecommerce and consultative sales motions.
Key Responsibilities
Develop and execute a comprehensive marketing strategy tailored to both ecommerce (direct conversions, cart optimization) and consultative (MQL nurturing, complex deal support) sales models.
Lead and mentor a focused marketing team, aligning efforts with business revenue goals.
Provide regular reporting to the CEO on pipeline metrics, ROI, and revenue impact segmented by sales motion.
Demand Generation & Campaigns
Design and launch inbound/outbound campaigns optimized for ecommerce conversions and consultative lead nurturing.
Collaborate with Content to adapt assets (e.g., landing pages, emails, webinars) for campaign use across both sales models.
Continuously optimize campaigns for lead quality, conversion rates, and sales alignment, incorporating SEO where applicable.
Cross-Functional Collaboration
Partner with Sales to refine ICPs, streamline MQL-to-SQL handoffs, and enhance enablement resources.
Work with Finance on ROI modeling, budget allocation, and marketing attribution.
Coordinate with Content to ensure timely asset delivery and alignment with campaign goals.
Operations & Analytics
Manage HubSpot for automation, segmentation, lead scoring, and tracking pipeline progression.
Implement A/B testing and analytics protocols to measure campaign effectiveness across key metrics.
Leverage tools like Google Analytics, Excel/SQL, and BI platforms to monitor KPIs including MQL-to-revenue contribution, pipeline velocity, and ecommerce conversion rates.
Resource Management
Oversee marketing budgets, prioritizing high-ROI initiatives and strategic investments.
Collaborate with Content on shared resource planning for asset production.
Qualifications
7+ years of progressive marketing experience, including 3–5 years in a leadership role managing teams of 5+.
Proven success in building revenue pipelines and scaling MQL generation in mid-sized B2B environments.
Experience developing strategies for both ecommerce and consultative sales motions.
Advanced proficiency in HubSpot (or equivalent) for automation, lead nurturing, and ecommerce integrations.
Strong expertise in digital marketing, sales enablement, and conversion optimization.
Analytical mindset with experience in ROI analysis, pipeline attribution, and data-driven decision-making.
Excellent communication and presentation skills, with a track record of executive-level reporting.
Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
Bonus: Certifications in HubSpot Inbound Marketing, Google Analytics, or similar.
Core Competencies
Pipeline Strategist : Aligns marketing tactics with revenue goals across diverse sales motions.
Sales-Enabling Leader : Equips Sales with tools and leads for faster wins.
ROI-Focused : Prioritizes measurable outcomes like MQL growth and conversion rates.
Adaptive Executor : Experiments with tactics that drive revenue while respecting cross-functional boundaries.
Ethical Collaborator : Champions inclusive and accountable team practices.
Application Requirements
Resume/CV
Portfolio of relevant work
Physical Requirements
Prolonged periods of sitting and computer use.
Must be able to lift up to 15 pounds occasionally.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Management, and Business Development
Industries
Advertising Services
Medical insurance
Vision insurance
401(k)
Disability insurance
Paid maternity leave
#J-18808-Ljbffr