Ring Concierge
About Role
Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Senior Manager of Performance Marketing to become an integral part of our team. In this role, the Senior Manager will be responsible for overseeing all aspects of performance marketing campaigns, including planning, execution, optimization, and analysis. The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies, managing and optimizing campaigns, and scaling digital businesses.
Responsibilities
Operate as an individual contributor, with proven ability to define strategy and independently execute performance marketing programs
Own planning and execution of acquisition marketing programs across channels including paid social, SEM, affiliate marketing and emerging channels
Oversee the comprehensive process of paid marketing campaign development, monitoring, enhancement, and evaluation
Leverage customer analytics to develop and deploy campaigns that drive overall customer retention and acquisition
Improve creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metrics
Utilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvement
Collaborate with cross-functional teams, such as brand marketing, bespoke sales, retail, operations and customer care, to align marketing efforts and support business objectives through paid marketing
Manage the Paid Media budget, forecasting, and performance across all channels, including SEM, Paid Social, Affiliates, Programmatic media, etc
Oversee agencies responsible for day to day execution of paid media strategies
Build and maintain the paid testing roadmap to maximize new customer acquisition and support retention efforts
Evaluate multiple attribution data sets to support measurement and success of campaigns and strategies
Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement
About You
Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendations
Demonstrated experience in developing and implementing successful performance marketing strategies and campaigns
Excellent communication and presentation skills to effectively communicate marketing strategies, campaign results, and recommendations to leadership
Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment
Requirements
Bachelor's degree in marketing, business, or a related field
5+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C luxury brand or eCommerce business
Demonstrated success in driving customer acquisition and revenue growth through performance marketing channels
Strong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platforms
Details - NYC
Hybrid role located in midtown NYC (4 days in office)
Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)
Health, Vision & Dental Insurance for full‑time employees
We offer generous employee discounts on our fine jewelry
Paid time off
The salary for this position is $130,000-140,000, commensurate with experience
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Responsibilities
Operate as an individual contributor, with proven ability to define strategy and independently execute performance marketing programs
Own planning and execution of acquisition marketing programs across channels including paid social, SEM, affiliate marketing and emerging channels
Oversee the comprehensive process of paid marketing campaign development, monitoring, enhancement, and evaluation
Leverage customer analytics to develop and deploy campaigns that drive overall customer retention and acquisition
Improve creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metrics
Utilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvement
Collaborate with cross-functional teams, such as brand marketing, bespoke sales, retail, operations and customer care, to align marketing efforts and support business objectives through paid marketing
Manage the Paid Media budget, forecasting, and performance across all channels, including SEM, Paid Social, Affiliates, Programmatic media, etc
Oversee agencies responsible for day to day execution of paid media strategies
Build and maintain the paid testing roadmap to maximize new customer acquisition and support retention efforts
Evaluate multiple attribution data sets to support measurement and success of campaigns and strategies
Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement
About You
Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendations
Demonstrated experience in developing and implementing successful performance marketing strategies and campaigns
Excellent communication and presentation skills to effectively communicate marketing strategies, campaign results, and recommendations to leadership
Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment
Requirements
Bachelor's degree in marketing, business, or a related field
5+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C luxury brand or eCommerce business
Demonstrated success in driving customer acquisition and revenue growth through performance marketing channels
Strong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platforms
Details - NYC
Hybrid role located in midtown NYC (4 days in office)
Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)
Health, Vision & Dental Insurance for full‑time employees
We offer generous employee discounts on our fine jewelry
Paid time off
The salary for this position is $130,000-140,000, commensurate with experience
#J-18808-Ljbffr