Related Ross
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Digital Marketing Manager
role at
Related Ross
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Overview Related Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunities for all who live and work here. For over two decades, the company has developed dynamic neighborhoods that are innovative, vibrant, and inclusive. With completed, in‑development and planned properties in West Palm Beach and new development activity emerging in Palm Beach County, Related Ross is making long‑term investments to transform and support local communities and build growth in the region.
Responsibilities The digital marketing manager is responsible for maintaining and growing the online presence for active properties, originating marketing strategies for new developments, and optimizing Related Ross’s corporate online presence and brand. The role works across related asset classes, emphasizing consumer engagement at CityPlace, office tenant acquisition, and residential condo purchase.
Plan, develop and execute digital marketing campaigns across search, display, social media (paid and organic), video and email.
Manage CityPlace.com and CityPlace Rewards online platforms.
Work with CRM team to optimize customer relationship marketing software.
Maintain daily management of digital channels highlighting brand pillars.
Design and create content for e‑newsletters, social media, rewards program, presentations, brochures, invitations, marketing signage, merchandise, and other collateral, ensuring all assets align with brand standards.
Measure and report performance of digital marketing channels and campaigns, assessing against goals (ROI and KPIs).
Track and report on digital marketing budget.
Identify trends and insights on digital platforms and optimize campaigns accordingly.
Manage agencies and collaborate with marketing partners.
Capture content at events and photoshoots for use in campaigns and social media coverage.
Support the marketing director with special projects and tasks as needed.
Maintain library of presentations, collateral, photography and videography.
Qualifications
At least 3‑4 years of relevant marketing, digital or communications experience.
Bachelor’s degree in marketing or a similar field.
Direct experience in digital marketing with proven results.
Working knowledge of social media management and reporting platforms.
Highly strategic and creative with experience tailoring product and messaging to specific audiences.
Exceptional communication skills, both written and verbal.
Real estate, hospitality, architecture or lifestyle marketing experience is a plus.
Proficiency in major workplace software; InDesign, Photoshop and/or Canva experience a plus.
Detail orientation and strong organizational skills.
Ability to multitask, shift direction easily, be proactive.
Ability to work well under pressure in a fast‑paced environment.
Benefits
Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program.
Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer‑paid life and AD&D insurance; paid leave & disability programs.
Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching.
Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities.
Equal Opportunity Employer We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards. For information about how we use your personal information, please review the Privacy Policy at https://www.related.com/privacy-policy.
West Palm Beach, FL $130,000.00-$150,000.00
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Digital Marketing Manager
role at
Related Ross
Get AI-powered advice on this job and more exclusive features.
Overview Related Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunities for all who live and work here. For over two decades, the company has developed dynamic neighborhoods that are innovative, vibrant, and inclusive. With completed, in‑development and planned properties in West Palm Beach and new development activity emerging in Palm Beach County, Related Ross is making long‑term investments to transform and support local communities and build growth in the region.
Responsibilities The digital marketing manager is responsible for maintaining and growing the online presence for active properties, originating marketing strategies for new developments, and optimizing Related Ross’s corporate online presence and brand. The role works across related asset classes, emphasizing consumer engagement at CityPlace, office tenant acquisition, and residential condo purchase.
Plan, develop and execute digital marketing campaigns across search, display, social media (paid and organic), video and email.
Manage CityPlace.com and CityPlace Rewards online platforms.
Work with CRM team to optimize customer relationship marketing software.
Maintain daily management of digital channels highlighting brand pillars.
Design and create content for e‑newsletters, social media, rewards program, presentations, brochures, invitations, marketing signage, merchandise, and other collateral, ensuring all assets align with brand standards.
Measure and report performance of digital marketing channels and campaigns, assessing against goals (ROI and KPIs).
Track and report on digital marketing budget.
Identify trends and insights on digital platforms and optimize campaigns accordingly.
Manage agencies and collaborate with marketing partners.
Capture content at events and photoshoots for use in campaigns and social media coverage.
Support the marketing director with special projects and tasks as needed.
Maintain library of presentations, collateral, photography and videography.
Qualifications
At least 3‑4 years of relevant marketing, digital or communications experience.
Bachelor’s degree in marketing or a similar field.
Direct experience in digital marketing with proven results.
Working knowledge of social media management and reporting platforms.
Highly strategic and creative with experience tailoring product and messaging to specific audiences.
Exceptional communication skills, both written and verbal.
Real estate, hospitality, architecture or lifestyle marketing experience is a plus.
Proficiency in major workplace software; InDesign, Photoshop and/or Canva experience a plus.
Detail orientation and strong organizational skills.
Ability to multitask, shift direction easily, be proactive.
Ability to work well under pressure in a fast‑paced environment.
Benefits
Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program.
Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer‑paid life and AD&D insurance; paid leave & disability programs.
Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching.
Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities.
Equal Opportunity Employer We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards. For information about how we use your personal information, please review the Privacy Policy at https://www.related.com/privacy-policy.
West Palm Beach, FL $130,000.00-$150,000.00
#J-18808-Ljbffr