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TikTok

Product Communications Manager

TikTok, New York, New York, us, 10261

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Responsibilities TikTok’s Product and Risk Communications team helps shape public understanding of how we keep our platform secure and our community protected. This team is responsible for proactive communications about our product features, product integrity and safety innovations. This team is responsible for managing our risk review process, ensuring we are working as part of the product development cycle to protect and enhance the safety of our platform.

Develop and implement comprehensive communication strategies that align with TikTok’s user product vision and business objectives.

Work cross‑functionally with regional and global communications teams to drive clear narratives about our user products and platform benefits.

Partner closely with teams across Product, E-Commerce, Public Policy, Creator, and Legal to craft and refine messaging that supports TikTok’s product storytelling.

Lead the development of media strategies that resonate with diverse audiences.

Serve as a key point of contact for media inquiries related to TikTok’s user products.

Conduct continuous analyses of market trends, cultural shifts, and the industry landscape to identify opportunities and anticipate challenges.

Qualifications Minimum Qualifications

Ability to thrive in a fast‑paced environment and manage multiple projects simultaneously.

3+ years of professional experience in tech, safety or policy environments.

Passion for product storytelling, complemented by strong organizational, analytical and project‑management skills.

A solid capacity to both think and do.

Availability to work in a hybrid model, both in‑person and remotely.

Preferred Qualifications

Experience in leading campaigns and events, developing assets, data storytelling, media relations, and issue handling.

Exceptional listening, problem‑solving and verbal and written communication skills.

A strong bias‑to‑action, adept and agile, with the ability to navigate ambiguity in a fast‑paced environment.

Experience in day‑to‑day media relations and/or agency background.

Experience with social media or search platforms is a plus.

Previous experience working with global companies is a plus.

About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy.

Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.

Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out at https://tinyurl.com/RA-request.

Job Information Compensation Description (Annually) The base salary range for this position in the selected city is $117,334 - $211,112 annually. Benefits include medical, dental, vision insurance; 401(k) with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays; 10 paid sick days; and 17 days of paid personal time.

Seniority Level Mid‑Senior Level

Employment Type Full‑time

Job Function Marketing and Sales

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