Chargeflow
Job Title
Sr. Direct Marketing Manager (ABM)
Location: New York, NY – Hybrid (NYC Office)
Overview Chargeflow is a fintech company fighting chargeback fraud with AI. We are looking for a Senior Marketing Manager to shape and deliver our direct marketing program, driving pipeline and revenue growth.
Your Arena
Plan, design, and execute direct marketing campaigns that create awareness, build trust, and generate pipeline.
Own assigned market segments – identify target accounts and key personas, then craft tailored messaging and campaigns to engage those segments.
Utilize ABM techniques to create personalized campaigns at scale for high-value target accounts.
Coordinate with Sales, Content, Design, Product Marketing, and CS to develop assets that drive engagement and conversion.
Demand Creation
Develop and implement strategies to create awareness and interest using direct marketing channels, specializing in targeted outbound including email marketing.
Partner with Sales to align campaigns with account-based outreach and ensure well-orchestrated plays to key accounts.
Expand selectively and experiment with additional direct channels (e.g., direct mail, webinars).
Strategy Development
Own scalable playbooks for each segment, iterating weekly.
Develop a comprehensive direct marketing strategy aligned with growth goals, sales targets, and product positioning.
Create messaging that resonates with CX, Ops, and Finance leaders.
Design multi-channel campaigns, with email at the core, layering in other direct channels as experiments.
Data Analysis & Reporting
Track, analyze, and report on campaign performance (deliverability, open rates, CTRs, conversions, ROI).
Measure performance at the segment level, using insights to refine targeting and message.
Provide dashboards and recurring reports to GTM leadership.
Budget Management
Develop and manage the budget for email and direct marketing programs.
Adjust investment based on performance data and emerging opportunities.
Compliance & Best Practices
Maintain strong deliverability standards and adhere to privacy regulations (GDPR, CCPA, etc.).
Requirements
5+ years B2B enterprise SaaS direct marketing experience with a proven track record of successful campaigns.
Experience marketing to legal executives is a plus.
Value execution over perfection – blend creativity with results.
Experimentation mindset with grit to push through roadblocks.
Excellent communication skills and ability to represent marketing within the company.
Represent programs internally and align Marketing/Sales around segment goals.
Comfortable with marketing automation and CRM solutions; HubSpot experience a plus.
Hands‑on experience with CRM/MA, sales engagement tools, data tools, and deliverability tools.
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Location: New York, NY – Hybrid (NYC Office)
Overview Chargeflow is a fintech company fighting chargeback fraud with AI. We are looking for a Senior Marketing Manager to shape and deliver our direct marketing program, driving pipeline and revenue growth.
Your Arena
Plan, design, and execute direct marketing campaigns that create awareness, build trust, and generate pipeline.
Own assigned market segments – identify target accounts and key personas, then craft tailored messaging and campaigns to engage those segments.
Utilize ABM techniques to create personalized campaigns at scale for high-value target accounts.
Coordinate with Sales, Content, Design, Product Marketing, and CS to develop assets that drive engagement and conversion.
Demand Creation
Develop and implement strategies to create awareness and interest using direct marketing channels, specializing in targeted outbound including email marketing.
Partner with Sales to align campaigns with account-based outreach and ensure well-orchestrated plays to key accounts.
Expand selectively and experiment with additional direct channels (e.g., direct mail, webinars).
Strategy Development
Own scalable playbooks for each segment, iterating weekly.
Develop a comprehensive direct marketing strategy aligned with growth goals, sales targets, and product positioning.
Create messaging that resonates with CX, Ops, and Finance leaders.
Design multi-channel campaigns, with email at the core, layering in other direct channels as experiments.
Data Analysis & Reporting
Track, analyze, and report on campaign performance (deliverability, open rates, CTRs, conversions, ROI).
Measure performance at the segment level, using insights to refine targeting and message.
Provide dashboards and recurring reports to GTM leadership.
Budget Management
Develop and manage the budget for email and direct marketing programs.
Adjust investment based on performance data and emerging opportunities.
Compliance & Best Practices
Maintain strong deliverability standards and adhere to privacy regulations (GDPR, CCPA, etc.).
Requirements
5+ years B2B enterprise SaaS direct marketing experience with a proven track record of successful campaigns.
Experience marketing to legal executives is a plus.
Value execution over perfection – blend creativity with results.
Experimentation mindset with grit to push through roadblocks.
Excellent communication skills and ability to represent marketing within the company.
Represent programs internally and align Marketing/Sales around segment goals.
Comfortable with marketing automation and CRM solutions; HubSpot experience a plus.
Hands‑on experience with CRM/MA, sales engagement tools, data tools, and deliverability tools.
#J-18808-Ljbffr