WayUp
Johnson & Johnson, Manager Digital Engagement - Application via WayUp
WayUp, Cincinnati, Ohio, United States, 45208
Johnson & Johnson is recruiting for a Manager, Digital Engagement to join our MedTech Surgery (Wound Closure) business located at our Cincinnati, OH site with an alternate location of Raritan, NJ.
We are seeking a dynamic digital marketer to shape and execute our digital presence across multiple channels, ensuring all digital initiatives are seamlessly integrated into our Integrated Customer Experience Plans and omnichannel approach. The digital marketer will collaborate with cross‑functional teams to drive brand awareness, engage healthcare professionals, and support product adoption using innovative digital strategies.
Key Responsibilities
Develop, manage and optimize digital campaigns across email, social media, search engines, and display advertising to increase brand visibility, generate leads, and drive engagement among healthcare professionals and key decision‑makers.
Create, curate, and publish compelling content tailored to the needs of key stakeholders (clinicians, economic customers, patients).
Monitor, analyze, and report on creative performance, providing actionable insights to improve content effectiveness in collaboration with commercial and content analytics teams.
Collaborate with marketing strategy to align digital efforts with overall business objectives and account plans.
Collaborate with global teams to drive SEO and social media, ensuring alignment and integration with enterprise channels and platforms to support US business objectives.
Drive execution of Key Opinion Leader and industry influencer programs to amplify reach and credibility.
Stay current with digital marketing trends, compliance standards, and best practices in the healthcare and med‑tech industries.
Collaborate with agencies or vendors as needed.
Qualifications
Minimum of a bachelor’s degree (advanced degree preferred).
Minimum of 5 years of experience in business, marketing, communications, public relations, or business development.
2 years of digital marketing experience with a proven track record of success.
Healthcare marketing experience preferred.
Strong interpersonal, communication, and presentation skills.
Ability to work independently, proactively, and results‑oriented.
Ability to collaborate and lead teams in a complex, evolving, matrixed organization.
Benefits Summary
Medical, dental, vision, life insurance, short‑ and long‑term disability, business accident insurance, and group legal insurance.
Consolidated retirement plan (pension) and savings plan (401(k)).
Eligible for the company’s long‑term incentive program.
Vacation – up to 120 hours per calendar year.
Sick time – up to 40 hours per calendar year (56 hours for employees in Washington State).
Holiday pay, including Floating Holidays – up to 13 days per calendar year.
Work, Personal and Family Time – up to 40 hours per calendar year.
Pay Range
Anticipated base pay range: $100,000 – $172,500.
Annual performance bonus eligible in accordance with Company policies.
Equal Opportunity Employer Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or other characteristics protected by federal, state, or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities.
Johnson & Johnson is committed to providing an inclusive interview process. If you are an individual with a disability and would like to request an accommodation, external applicants may contact us via https://www.jnj.com/contact-us/careers. Internal employees can contact AskGS for accommodation resources.
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We are seeking a dynamic digital marketer to shape and execute our digital presence across multiple channels, ensuring all digital initiatives are seamlessly integrated into our Integrated Customer Experience Plans and omnichannel approach. The digital marketer will collaborate with cross‑functional teams to drive brand awareness, engage healthcare professionals, and support product adoption using innovative digital strategies.
Key Responsibilities
Develop, manage and optimize digital campaigns across email, social media, search engines, and display advertising to increase brand visibility, generate leads, and drive engagement among healthcare professionals and key decision‑makers.
Create, curate, and publish compelling content tailored to the needs of key stakeholders (clinicians, economic customers, patients).
Monitor, analyze, and report on creative performance, providing actionable insights to improve content effectiveness in collaboration with commercial and content analytics teams.
Collaborate with marketing strategy to align digital efforts with overall business objectives and account plans.
Collaborate with global teams to drive SEO and social media, ensuring alignment and integration with enterprise channels and platforms to support US business objectives.
Drive execution of Key Opinion Leader and industry influencer programs to amplify reach and credibility.
Stay current with digital marketing trends, compliance standards, and best practices in the healthcare and med‑tech industries.
Collaborate with agencies or vendors as needed.
Qualifications
Minimum of a bachelor’s degree (advanced degree preferred).
Minimum of 5 years of experience in business, marketing, communications, public relations, or business development.
2 years of digital marketing experience with a proven track record of success.
Healthcare marketing experience preferred.
Strong interpersonal, communication, and presentation skills.
Ability to work independently, proactively, and results‑oriented.
Ability to collaborate and lead teams in a complex, evolving, matrixed organization.
Benefits Summary
Medical, dental, vision, life insurance, short‑ and long‑term disability, business accident insurance, and group legal insurance.
Consolidated retirement plan (pension) and savings plan (401(k)).
Eligible for the company’s long‑term incentive program.
Vacation – up to 120 hours per calendar year.
Sick time – up to 40 hours per calendar year (56 hours for employees in Washington State).
Holiday pay, including Floating Holidays – up to 13 days per calendar year.
Work, Personal and Family Time – up to 40 hours per calendar year.
Pay Range
Anticipated base pay range: $100,000 – $172,500.
Annual performance bonus eligible in accordance with Company policies.
Equal Opportunity Employer Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or other characteristics protected by federal, state, or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities.
Johnson & Johnson is committed to providing an inclusive interview process. If you are an individual with a disability and would like to request an accommodation, external applicants may contact us via https://www.jnj.com/contact-us/careers. Internal employees can contact AskGS for accommodation resources.
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