Tru Fragrance & Beauty
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Title:
Director of E-Commerce & Marketplace
Location:
Willowbrook, IL or New York, NY
Reports to:
Executive Team
Type:
Full-time; Hybrid
Compensation:
Negotiable (based on experience)
We are seeking an experienced dynamic, strategic, and results-driven Director of E-Commerce & Marketplace to lead the E-Commerce team in growing our Amazon and direct-to-consumer (DTC) businesses across multiple brands. This individual will own the E-Commerce P&L, drive profitable revenue growth, and oversee the strategy, performance marketing, technology stack, and execution of our Amazon, Shopify Plus, and other marketplace businesses.
This leader will report into our Executive Team, while collaborating across Marketing, Brand, Finance, and Operations to deliver a seamless and consistent customer experience while maximizing profitability. They will ensure digital selling strategies align with each brand’s goals while accelerating E-Commerce as a core growth channel and contributing to bottom-line profit.
Key Responsibilities
Strategic Leadership & P&L Ownership
Business leadership :
Serve as the General Manager for E-Commerce, owning budgeting and reporting of sales, margin, and overall profitability of Amazon, Shopify and other marketplace sales.
Drive growth :
Develop and execute comprehensive near-term and long-term growth strategies for all E-Commerce platforms, with clear financial, brand-building and organizational goals.
Strategic alignment :
Collaborate with brand leads to align E-Commerce strategy (Amazon/marketplace vs Shopify) with broader brand priorities, marketing campaigns, and product launches.
Financial planning and execution :
In partnership with Finance, build annual and monthly forecasts by channel; develop and manage budgets and growth targets; monitor performance and adjust forecasts and tactics in real time.
Operational excellence :
Partner with IT and Finance to ensure compliance, data integrity, and accurate reporting.
New business and innovation :
Identify and prioritize emerging selling platforms, technologies and other new business opportunities for growth.
Amazon & Marketplace Leadership
Business leadership :
Lead the Amazon strategy to increase revenue, profitability and market share while maintaining consistent brand presence and positioning.
Resource management and team building :
Manage and optimize relationships with Amazon agencies and partners while building our in-house expertise and team to create a best-in-class Amazon business.
Marketing performance :
Oversee Amazon advertising performance in partnership with external agencies, ensuring maximum ROI and efficient ad spend.
Brand building :
Maintain alignment with brand marketing teams to understand and influence the impact of off-platform marketing tactics.
Operational excellence :
Work with Operations on FBA strategy, demand planning, and supply chain optimization to support sales goals and margin goals.
Partner and channel expertise :
Stay up to speed on latest Amazon platform requirements, tools and data sources. Maintain and grow network of experts and advisors. Ensure compliance with Amazon’s guidelines and develop tactics to improve product listings, content, ratings, and reviews.
New business :
Prioritize and resource complementary marketplace strategies including Walmart and TikTok.
Brand alignment :
Maintain alignment between DTC strategy and near-term and long-term brand growth objectives.
Oversee the end-to-end consumer experience on Shopify Plus, ensuring sites are optimized for conversion, AOV, and retention.
Operational excellence :
Partner with Operations to ensure inventory planning, fulfillment, and logistics are fully aligned with demand.
Marketing performance :
Direct all performance marketing efforts for e-commerce and marketplace including paid search and Meta/boosted social.
Partner with Marketing on broader paid influencer and affiliate strategy to ensure integrated, omnichannel approach.
Use data-driven insights to continuously refine performance marketing tactics for CAC efficiency and LTV growth.
Site performance and technology :
Lead site merchandising, promotions, and UX strategies in collaboration with Brand and Marketing teams.
Own the tech stack and digital tools, including evaluating and implementing solutions for personalization, CRM, loyalty programs, and marketing automation.
Qualifications
10+ years of experience in e-commerce leadership roles, with extensive Amazon and DTC brand sales and team leadership experience.
Proven track record of owning and growing a multi-brand Amazon FBA business, including experience managing Amazon agency partners and working directly with Amazon and platform data.
Experience developing forecasts, managing budgets and reporting full e-commerce P&L results.
Deep expertise in performance marketing and scaling acquisition and retention channels profitably.
Strong understanding of e-commerce technology, analytics, and CRM systems.
Experience managing third-party agencies and internal teams.
Excellent leadership, communication, and cross-functional collaboration skills.
Analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
Additional Information | Benchmarks to Success
Achieve annual revenue, profitability and other strategic performance goals for Amazon and DTC channels.
Build a high-performing team and operational framework for scalable growth, including setting and achieving performance goals for internal team and agency partners.
Strengthen cross-functional alignment between e-commerce, brand, marketing, and operations.
Improve conversion rates, CAC, and LTV through site optimization and marketing efficiency.
Increase marketplace performance, including rankings, reviews, and advertising ROI.
Company Overview
Tru Fragrance & Beauty is a team of brand creators, a partner for retailers, and a residency for founders and young beauty brands. We have fifty plus years’ experience in the fragrance, beauty and wellness space, delivering capabilities in category management and logistics. Our team of in-house experts are extensions of our retail and brand partners, navigating the industry as one.
In addition to headquarters in New York and Chicago, our team of over 100 is located in satellite offices in Los Angeles, San Francisco, Dallas, Boston, Miami, and London.
Create opportunity. Produce excellence. Scale smart. Design the future.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Seniority level:
Director
Employment type:
Full-time
Job function:
Marketing and Strategy/Planning
Industries:
Personal Care Product Manufacturing, Marketing Services, and Consumer Services
#J-18808-Ljbffr
Title:
Director of E-Commerce & Marketplace
Location:
Willowbrook, IL or New York, NY
Reports to:
Executive Team
Type:
Full-time; Hybrid
Compensation:
Negotiable (based on experience)
We are seeking an experienced dynamic, strategic, and results-driven Director of E-Commerce & Marketplace to lead the E-Commerce team in growing our Amazon and direct-to-consumer (DTC) businesses across multiple brands. This individual will own the E-Commerce P&L, drive profitable revenue growth, and oversee the strategy, performance marketing, technology stack, and execution of our Amazon, Shopify Plus, and other marketplace businesses.
This leader will report into our Executive Team, while collaborating across Marketing, Brand, Finance, and Operations to deliver a seamless and consistent customer experience while maximizing profitability. They will ensure digital selling strategies align with each brand’s goals while accelerating E-Commerce as a core growth channel and contributing to bottom-line profit.
Key Responsibilities
Strategic Leadership & P&L Ownership
Business leadership :
Serve as the General Manager for E-Commerce, owning budgeting and reporting of sales, margin, and overall profitability of Amazon, Shopify and other marketplace sales.
Drive growth :
Develop and execute comprehensive near-term and long-term growth strategies for all E-Commerce platforms, with clear financial, brand-building and organizational goals.
Strategic alignment :
Collaborate with brand leads to align E-Commerce strategy (Amazon/marketplace vs Shopify) with broader brand priorities, marketing campaigns, and product launches.
Financial planning and execution :
In partnership with Finance, build annual and monthly forecasts by channel; develop and manage budgets and growth targets; monitor performance and adjust forecasts and tactics in real time.
Operational excellence :
Partner with IT and Finance to ensure compliance, data integrity, and accurate reporting.
New business and innovation :
Identify and prioritize emerging selling platforms, technologies and other new business opportunities for growth.
Amazon & Marketplace Leadership
Business leadership :
Lead the Amazon strategy to increase revenue, profitability and market share while maintaining consistent brand presence and positioning.
Resource management and team building :
Manage and optimize relationships with Amazon agencies and partners while building our in-house expertise and team to create a best-in-class Amazon business.
Marketing performance :
Oversee Amazon advertising performance in partnership with external agencies, ensuring maximum ROI and efficient ad spend.
Brand building :
Maintain alignment with brand marketing teams to understand and influence the impact of off-platform marketing tactics.
Operational excellence :
Work with Operations on FBA strategy, demand planning, and supply chain optimization to support sales goals and margin goals.
Partner and channel expertise :
Stay up to speed on latest Amazon platform requirements, tools and data sources. Maintain and grow network of experts and advisors. Ensure compliance with Amazon’s guidelines and develop tactics to improve product listings, content, ratings, and reviews.
New business :
Prioritize and resource complementary marketplace strategies including Walmart and TikTok.
Brand alignment :
Maintain alignment between DTC strategy and near-term and long-term brand growth objectives.
Oversee the end-to-end consumer experience on Shopify Plus, ensuring sites are optimized for conversion, AOV, and retention.
Operational excellence :
Partner with Operations to ensure inventory planning, fulfillment, and logistics are fully aligned with demand.
Marketing performance :
Direct all performance marketing efforts for e-commerce and marketplace including paid search and Meta/boosted social.
Partner with Marketing on broader paid influencer and affiliate strategy to ensure integrated, omnichannel approach.
Use data-driven insights to continuously refine performance marketing tactics for CAC efficiency and LTV growth.
Site performance and technology :
Lead site merchandising, promotions, and UX strategies in collaboration with Brand and Marketing teams.
Own the tech stack and digital tools, including evaluating and implementing solutions for personalization, CRM, loyalty programs, and marketing automation.
Qualifications
10+ years of experience in e-commerce leadership roles, with extensive Amazon and DTC brand sales and team leadership experience.
Proven track record of owning and growing a multi-brand Amazon FBA business, including experience managing Amazon agency partners and working directly with Amazon and platform data.
Experience developing forecasts, managing budgets and reporting full e-commerce P&L results.
Deep expertise in performance marketing and scaling acquisition and retention channels profitably.
Strong understanding of e-commerce technology, analytics, and CRM systems.
Experience managing third-party agencies and internal teams.
Excellent leadership, communication, and cross-functional collaboration skills.
Analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
Additional Information | Benchmarks to Success
Achieve annual revenue, profitability and other strategic performance goals for Amazon and DTC channels.
Build a high-performing team and operational framework for scalable growth, including setting and achieving performance goals for internal team and agency partners.
Strengthen cross-functional alignment between e-commerce, brand, marketing, and operations.
Improve conversion rates, CAC, and LTV through site optimization and marketing efficiency.
Increase marketplace performance, including rankings, reviews, and advertising ROI.
Company Overview
Tru Fragrance & Beauty is a team of brand creators, a partner for retailers, and a residency for founders and young beauty brands. We have fifty plus years’ experience in the fragrance, beauty and wellness space, delivering capabilities in category management and logistics. Our team of in-house experts are extensions of our retail and brand partners, navigating the industry as one.
In addition to headquarters in New York and Chicago, our team of over 100 is located in satellite offices in Los Angeles, San Francisco, Dallas, Boston, Miami, and London.
Create opportunity. Produce excellence. Scale smart. Design the future.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Seniority level:
Director
Employment type:
Full-time
Job function:
Marketing and Strategy/Planning
Industries:
Personal Care Product Manufacturing, Marketing Services, and Consumer Services
#J-18808-Ljbffr