MATE the Label
Director of E-commerce
MATE the Label is seeking a strategic and hands-on
Director of E-commerce
to own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high‑converting landing pages, and operational optimizations. You’ll lead initiatives that drive revenue, conversion, and retention—all while upholding MATE’s commitment to clean, organic, and non‑toxic essentials.
Hybrid (L.A. based) | Full‑time | 3x/week in office
Key Responsibilities
Build and execute the digital roadmap to drive DTC growth, customer retention, and brand equity
Own site merchandising, UX strategy, CRO, SEO, and feature development on Shopify Plus
Lead and inspire cross‑functional collaboration with marketing, creative, tech, and operations teams
Maintain a clean, intuitive, high‑performing site experience aligned with brand values
Product Experience & Innovation
Partner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post‑purchase flows
Champion intuitive, mobile‑first design that reflects our sustainability‑first ethos
Use A/B testing and personalization strategies to continuously improve performance
Operational Oversight
Oversee day‑to‑day e-commerce operations including product setup, pricing, SKU launches, and promotions
Ensure accurate, on‑time execution of site updates, merchandising shifts, and content refreshes
Develop documentation and workflows to scale operations cleanly and efficiently
Data‑Driven Optimization
Analyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post‑purchase insights
Develop clear KPIs and experimentation plans to measure success and guide iteration
Translate data into actionable insights and compelling stories for leadership and stakeholders
Qualifications
8+ years of e‑commerce experience, with 4+ years in a senior leadership role
Proven success growing a DTC brand through onsite optimization, CRO, and retention
Strong understanding of the Shopify Plus ecosystem and modern e‑commerce best practices
Ability to lead high‑performing teams across disciplines, with a bias toward clarity and collaboration
Network of best‑in‑class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experience
Data fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.)
Values‑driven, purpose‑led mindset with a passion for sustainability and clean living
Experience using AI tools to enhance customer experience, content, or site optimization
Tools We Use
Shopify Plus for ecommerce, Klaviyo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross‑functional alignment
Why MATE MATE the Label is a clean essentials brand on a mission to provide people with elevated, non‑toxic, and sustainably made clothing. As Director of E-commerce, you’ll play a key role in shaping how customers interact with our brand—making it easier, more inspiring, and more rewarding to Dress Clean.
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Director of E-commerce
to own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high‑converting landing pages, and operational optimizations. You’ll lead initiatives that drive revenue, conversion, and retention—all while upholding MATE’s commitment to clean, organic, and non‑toxic essentials.
Hybrid (L.A. based) | Full‑time | 3x/week in office
Key Responsibilities
Build and execute the digital roadmap to drive DTC growth, customer retention, and brand equity
Own site merchandising, UX strategy, CRO, SEO, and feature development on Shopify Plus
Lead and inspire cross‑functional collaboration with marketing, creative, tech, and operations teams
Maintain a clean, intuitive, high‑performing site experience aligned with brand values
Product Experience & Innovation
Partner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post‑purchase flows
Champion intuitive, mobile‑first design that reflects our sustainability‑first ethos
Use A/B testing and personalization strategies to continuously improve performance
Operational Oversight
Oversee day‑to‑day e-commerce operations including product setup, pricing, SKU launches, and promotions
Ensure accurate, on‑time execution of site updates, merchandising shifts, and content refreshes
Develop documentation and workflows to scale operations cleanly and efficiently
Data‑Driven Optimization
Analyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post‑purchase insights
Develop clear KPIs and experimentation plans to measure success and guide iteration
Translate data into actionable insights and compelling stories for leadership and stakeholders
Qualifications
8+ years of e‑commerce experience, with 4+ years in a senior leadership role
Proven success growing a DTC brand through onsite optimization, CRO, and retention
Strong understanding of the Shopify Plus ecosystem and modern e‑commerce best practices
Ability to lead high‑performing teams across disciplines, with a bias toward clarity and collaboration
Network of best‑in‑class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experience
Data fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.)
Values‑driven, purpose‑led mindset with a passion for sustainability and clean living
Experience using AI tools to enhance customer experience, content, or site optimization
Tools We Use
Shopify Plus for ecommerce, Klaviyo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross‑functional alignment
Why MATE MATE the Label is a clean essentials brand on a mission to provide people with elevated, non‑toxic, and sustainably made clothing. As Director of E-commerce, you’ll play a key role in shaping how customers interact with our brand—making it easier, more inspiring, and more rewarding to Dress Clean.
#J-18808-Ljbffr