Omni Hotels & Resorts
Overview
Join to apply for the
Digital Marketing Manager
role at
Omni Hotels & Resorts .
The Omni Dallas Hotel, in the center of the revitalized downtown Dallas, is connected via sky bridge to the Dallas Convention Center and close to restaurants, shops, entertainment and more. The Omni Dallas Hotel is built to meet the U.S. Green Building Council LEED Gold Certification standards, placing it at the forefront of environmental awareness and conservation in the city. The Omni Dallas Hotel’s associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person with a passion to serve others, the Omni Dallas Hotel may be your perfect match.
Job Description The
Digital Marketing Manager
is responsible for developing, executing, and optimizing digital marketing strategies to drive awareness, engagement, and direct bookings for the hotel. This role plays a key part in enhancing the hotel’s online presence across all digital channels, including websites and emails. Working closely with the Marketing team (Revenue, Sales, Catering, Spa and Food & Beverage), the Digital Marketing Manager ensures cohesive messaging and a seamless customer journey across all platforms. The ideal candidate is analytical and creative, with a strong understanding of the hospitality industry, digital trends, and performance-driven marketing.
Key responsibilities include managing digital advertising campaigns, overseeing the hotel’s website content and performance, developing email marketing strategies, optimizing online listings, and analyzing data to inform decisions. This role also manages agency relationships and ensures all digital efforts align with brand standards and business objectives. Location: Onsite at Omni Dallas Hotel.
Responsibilities
Develop and manage the hotel’s e-commerce strategy through online marketing efforts including traffic and revenue programs via SEO, SEM, email, display and other online mechanisms.
Measure key performance metrics in Google Analytics and other tools to identify trends and opportunities based on customer behavior and geo data.
Provide monthly reporting summaries to key stakeholders using GA4, Digital Scorecards and Vendor reports.
Focus on increasing direct web share and brand.com distribution.
Manage all digital channels including omnidallas.com, landing sites, and partner websites (e.g., Visit Dallas, Expedia, Booking.com, OpenTable, Yelp).
Manage all Google Business listings at the hotel level, including outlets and spa.
Collaborate with Revenue Management and Sales to own online travel agency and partner digital strategies.
Review, assess and manage content and imagery on all digital channels and partner websites.
Participate in Corporate digital marketing calls to discuss trends, campaigns, and best practices.
Assist in developing annual marketing plans and budgets to support short-term and long-term hotel strategies.
Qualifications
Bachelor’s degree in Marketing.
Minimum of 2+ years of progressive marketing experience, including strategic campaign planning and multi-channel oversight.
Strong understanding of digital, traditional, and experiential marketing channels.
Certified or demonstrated proficiency in Google Analytics (GA4) with experience using analytics tools to drive decision-making.
Experience planning, launching and optimizing paid campaigns on platforms such as Meta and Google Ads.
Proven ability to analyze campaign data, extract insights and translate findings into strategic actions.
Strong written and verbal communication skills; able to present ideas and results clearly to both technical and non-technical audiences.
Highly organized with attention to detail and the ability to manage multiple projects in a fast-paced environment.
Hospitality or travel marketing experience is preferred.
Demonstrated success managing budgets, creative teams, and agency relationships.
Experience managing or mentoring direct reports or dotted-line contributors.
Team-building skills with a collaborative, proactive approach.
Ability to influence across multiple departments and stakeholder groups.
(this position is not bonus eligible)
EEO and How to Apply Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available via the links provided. If you require special assistance to apply, please email applicationassistance@omnihotels.com.
Job Details
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Hospitality
Get notified about new Digital Marketing Manager jobs in Dallas, TX.
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Digital Marketing Manager
role at
Omni Hotels & Resorts .
The Omni Dallas Hotel, in the center of the revitalized downtown Dallas, is connected via sky bridge to the Dallas Convention Center and close to restaurants, shops, entertainment and more. The Omni Dallas Hotel is built to meet the U.S. Green Building Council LEED Gold Certification standards, placing it at the forefront of environmental awareness and conservation in the city. The Omni Dallas Hotel’s associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person with a passion to serve others, the Omni Dallas Hotel may be your perfect match.
Job Description The
Digital Marketing Manager
is responsible for developing, executing, and optimizing digital marketing strategies to drive awareness, engagement, and direct bookings for the hotel. This role plays a key part in enhancing the hotel’s online presence across all digital channels, including websites and emails. Working closely with the Marketing team (Revenue, Sales, Catering, Spa and Food & Beverage), the Digital Marketing Manager ensures cohesive messaging and a seamless customer journey across all platforms. The ideal candidate is analytical and creative, with a strong understanding of the hospitality industry, digital trends, and performance-driven marketing.
Key responsibilities include managing digital advertising campaigns, overseeing the hotel’s website content and performance, developing email marketing strategies, optimizing online listings, and analyzing data to inform decisions. This role also manages agency relationships and ensures all digital efforts align with brand standards and business objectives. Location: Onsite at Omni Dallas Hotel.
Responsibilities
Develop and manage the hotel’s e-commerce strategy through online marketing efforts including traffic and revenue programs via SEO, SEM, email, display and other online mechanisms.
Measure key performance metrics in Google Analytics and other tools to identify trends and opportunities based on customer behavior and geo data.
Provide monthly reporting summaries to key stakeholders using GA4, Digital Scorecards and Vendor reports.
Focus on increasing direct web share and brand.com distribution.
Manage all digital channels including omnidallas.com, landing sites, and partner websites (e.g., Visit Dallas, Expedia, Booking.com, OpenTable, Yelp).
Manage all Google Business listings at the hotel level, including outlets and spa.
Collaborate with Revenue Management and Sales to own online travel agency and partner digital strategies.
Review, assess and manage content and imagery on all digital channels and partner websites.
Participate in Corporate digital marketing calls to discuss trends, campaigns, and best practices.
Assist in developing annual marketing plans and budgets to support short-term and long-term hotel strategies.
Qualifications
Bachelor’s degree in Marketing.
Minimum of 2+ years of progressive marketing experience, including strategic campaign planning and multi-channel oversight.
Strong understanding of digital, traditional, and experiential marketing channels.
Certified or demonstrated proficiency in Google Analytics (GA4) with experience using analytics tools to drive decision-making.
Experience planning, launching and optimizing paid campaigns on platforms such as Meta and Google Ads.
Proven ability to analyze campaign data, extract insights and translate findings into strategic actions.
Strong written and verbal communication skills; able to present ideas and results clearly to both technical and non-technical audiences.
Highly organized with attention to detail and the ability to manage multiple projects in a fast-paced environment.
Hospitality or travel marketing experience is preferred.
Demonstrated success managing budgets, creative teams, and agency relationships.
Experience managing or mentoring direct reports or dotted-line contributors.
Team-building skills with a collaborative, proactive approach.
Ability to influence across multiple departments and stakeholder groups.
(this position is not bonus eligible)
EEO and How to Apply Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available via the links provided. If you require special assistance to apply, please email applicationassistance@omnihotels.com.
Job Details
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Hospitality
Get notified about new Digital Marketing Manager jobs in Dallas, TX.
#J-18808-Ljbffr