Synectics Inc.
Overview
Copywriter - Senior role at Synectics Inc. focuses on data-driven content to engage readers, optimize user experiences, drive conversions, and communicate competitive advantages to web and app audiences. The role collaborates with marketing, product, copywriters, editors, designers, producers, and studio leads.
Responsibilities
Develop compelling, data-driven content that engages readers, optimizes user experiences, drives conversions, and communicates competitive advantages to our web and app audiences.
Collaborate with marketing and product teams as well as copywriters, editors, designers, producers, and studio leads.
Research target audiences, industry, and competitors to understand pain points, trends, and opportunities to differentiate content.
Ideate and develop innovative, engaging, and forward-thinking content strategies.
Follow copywriting best practices and understand audience behaviors and needs.
Write copy for landing pages, banners, and ads and curate learn-page articles using SEO principles to improve visibility and ranking.
Maintain brand voice and messaging consistency across projects.
Work with brand and legal teams to implement feedback.
Collaborate with fellow copywriters and editors to elevate work quality.
Prioritize and manage multiple projects concurrently.
Qualifications
Bachelor's degree in English, marketing, communications, advertising, or similar.
Five+ years' experience copywriting for digital marketing (web content preferred).
Portfolio featuring digital marketing copy (customer journeys, learn articles, landing pages, hero banners, ads, etc.).
Skilled writer who persuades audiences with authentic, conversational copy and can simplify technical jargon.
Adept at developing copy that harmonizes with design to deliver a cohesive message.
Experience writing for brand-specific campaigns for business and/or consumer audiences.
Knowledgeable in digital marketing fundamentals and industry standards.
Excellent communicator with solutions-oriented, diplomatic approach.
Detail-oriented, quick and accurate in execution; strong problem-solving.
Strong process orientation with proactive anticipation of needs and opportunities.
Proficient in Chicago Manual of Style.
Experience with Workfront (or similar PMS) a plus.
Benefits Healthcare Insurance: Synectics offers eligible employees and dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment.
Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment.
401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Eligible employees can enroll on a cadence—first enrollment date at least 30 days after employment begins (Jan 1, Apr 1, Jul 1, Oct 1).
Technical Certification Bonus: Up to $500 for approved professional certification, with terms described by Synectics.
Synectics is an equal opportunity employer.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Staffing and Recruiting
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Responsibilities
Develop compelling, data-driven content that engages readers, optimizes user experiences, drives conversions, and communicates competitive advantages to our web and app audiences.
Collaborate with marketing and product teams as well as copywriters, editors, designers, producers, and studio leads.
Research target audiences, industry, and competitors to understand pain points, trends, and opportunities to differentiate content.
Ideate and develop innovative, engaging, and forward-thinking content strategies.
Follow copywriting best practices and understand audience behaviors and needs.
Write copy for landing pages, banners, and ads and curate learn-page articles using SEO principles to improve visibility and ranking.
Maintain brand voice and messaging consistency across projects.
Work with brand and legal teams to implement feedback.
Collaborate with fellow copywriters and editors to elevate work quality.
Prioritize and manage multiple projects concurrently.
Qualifications
Bachelor's degree in English, marketing, communications, advertising, or similar.
Five+ years' experience copywriting for digital marketing (web content preferred).
Portfolio featuring digital marketing copy (customer journeys, learn articles, landing pages, hero banners, ads, etc.).
Skilled writer who persuades audiences with authentic, conversational copy and can simplify technical jargon.
Adept at developing copy that harmonizes with design to deliver a cohesive message.
Experience writing for brand-specific campaigns for business and/or consumer audiences.
Knowledgeable in digital marketing fundamentals and industry standards.
Excellent communicator with solutions-oriented, diplomatic approach.
Detail-oriented, quick and accurate in execution; strong problem-solving.
Strong process orientation with proactive anticipation of needs and opportunities.
Proficient in Chicago Manual of Style.
Experience with Workfront (or similar PMS) a plus.
Benefits Healthcare Insurance: Synectics offers eligible employees and dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment.
Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment.
401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Eligible employees can enroll on a cadence—first enrollment date at least 30 days after employment begins (Jan 1, Apr 1, Jul 1, Oct 1).
Technical Certification Bonus: Up to $500 for approved professional certification, with terms described by Synectics.
Synectics is an equal opportunity employer.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Staffing and Recruiting
#J-18808-Ljbffr