Ralph Lauren
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview The Sales Lead will nurture a mutually profitable business relationship with department store, specialty, and online pureplay accounts to deliver the North America Wholesale Women's Polo long-range growth strategy.
Essential Duties & Responsibilities
Business Analysis and Strategy Planning
Analyze and develop Semi-Annual Financial Plan that outlines Sales/Receipts/MD's/EOM Stock to support account revenue growth and profitability objectives in tandem with RL LRP growth plans
Collect, review and update sales and stock performance on a weekly basis and issue business recap to internal Management and Retail Development team with focus on driving business to achieve plan
Review and communicate via seasonal post-mortem recap, noting competitive and product trends to Regional Merchandising that support overall brand growth strategy
Interface and partner with Regional Merchandising and Account Planning to build seasonal assortments for each account
Partner and provide input to Marketing and Digital team on development of targeted and effective marketing and digital execution plans for accounts within territory
Seasonal Fashion Bookings Management
Plan and implement overall strategy by account that efficiently and effectively leads to achievement of Bookings goals
Plan Seasonal/Annual Sales plans by Brand/Location supported by proposed Receipt/Purchase plans
Prepare (in conjunction with VP Merch Planning) and present product assortment plans that support overall Brand and financial objectives
Sell line within ownership projected for division ensuring well balanced presentation of Fashion and Key Items appropriately profiled to each account/location
Incorporate designated Licensee products and secure placement to support brand objectives
Partner with Account Services to review and manage all in season shipping, new order/re-order opportunity and general service standards
Substitute all over bookings, sold outs and drops on a consistent and timely basis
Ensure all confirmations required are in system within due dates
Account Management and Communication
Travel within assigned territory to have an understanding of business needs, developing a quarterly itinerary to visit key markets/stores, spending an average of 1 day per week within each quarter in stores within territory with priority on major markets and top doors
Focus on reviewing Assortment content, market trends, overall stock opportunities and issues (inclusive of core replenishiment) and overall retail execution
Support Brand Managers in stores with brand and product seminar within key accounts each season to ensure selling staff is educated and motivated to sell Women's Polo
Support account with recommendations to enhance product performance
Proactively manage each accounts business with fact based communication and in season strategy adjustments to ensure mutual plan achievement and profitability
Recap each trip with high level summary comments/action points to be circulated to Sales management, Regional Merchandising and Account Planning
Resolve all issues and needs with accounts on a proactive basis
Expense /Allowance Control
Manage all direct expense items within/below budget monthly
Submit all expense reports complete and on a monthly basis within policy
Manage Account Financial Support with-in budget
Experience, Skills & Knowledge
Minimum of 7 years of Wholesale Sales or Buying experience within large premium/luxury brands or retailers
Strong product knowledge in Contemporary segment of Women's RTW, Handbags, & Footwear
Solid business acumen in retail analysis, forecasting, and budget management
Strong strategic selling, presentation, and written communication skills
Dedicated digital mindset and tactical toolkit
Highly motivated, organized, and dynamic with ability to thrive in a fast-paced, ever-changing environment
Commitment to travel, on average 2 - 3 weeks per quarter
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Position Overview The Sales Lead will nurture a mutually profitable business relationship with department store, specialty, and online pureplay accounts to deliver the North America Wholesale Women's Polo long-range growth strategy.
Essential Duties & Responsibilities
Business Analysis and Strategy Planning
Analyze and develop Semi-Annual Financial Plan that outlines Sales/Receipts/MD's/EOM Stock to support account revenue growth and profitability objectives in tandem with RL LRP growth plans
Collect, review and update sales and stock performance on a weekly basis and issue business recap to internal Management and Retail Development team with focus on driving business to achieve plan
Review and communicate via seasonal post-mortem recap, noting competitive and product trends to Regional Merchandising that support overall brand growth strategy
Interface and partner with Regional Merchandising and Account Planning to build seasonal assortments for each account
Partner and provide input to Marketing and Digital team on development of targeted and effective marketing and digital execution plans for accounts within territory
Seasonal Fashion Bookings Management
Plan and implement overall strategy by account that efficiently and effectively leads to achievement of Bookings goals
Plan Seasonal/Annual Sales plans by Brand/Location supported by proposed Receipt/Purchase plans
Prepare (in conjunction with VP Merch Planning) and present product assortment plans that support overall Brand and financial objectives
Sell line within ownership projected for division ensuring well balanced presentation of Fashion and Key Items appropriately profiled to each account/location
Incorporate designated Licensee products and secure placement to support brand objectives
Partner with Account Services to review and manage all in season shipping, new order/re-order opportunity and general service standards
Substitute all over bookings, sold outs and drops on a consistent and timely basis
Ensure all confirmations required are in system within due dates
Account Management and Communication
Travel within assigned territory to have an understanding of business needs, developing a quarterly itinerary to visit key markets/stores, spending an average of 1 day per week within each quarter in stores within territory with priority on major markets and top doors
Focus on reviewing Assortment content, market trends, overall stock opportunities and issues (inclusive of core replenishiment) and overall retail execution
Support Brand Managers in stores with brand and product seminar within key accounts each season to ensure selling staff is educated and motivated to sell Women's Polo
Support account with recommendations to enhance product performance
Proactively manage each accounts business with fact based communication and in season strategy adjustments to ensure mutual plan achievement and profitability
Recap each trip with high level summary comments/action points to be circulated to Sales management, Regional Merchandising and Account Planning
Resolve all issues and needs with accounts on a proactive basis
Expense /Allowance Control
Manage all direct expense items within/below budget monthly
Submit all expense reports complete and on a monthly basis within policy
Manage Account Financial Support with-in budget
Experience, Skills & Knowledge
Minimum of 7 years of Wholesale Sales or Buying experience within large premium/luxury brands or retailers
Strong product knowledge in Contemporary segment of Women's RTW, Handbags, & Footwear
Solid business acumen in retail analysis, forecasting, and budget management
Strong strategic selling, presentation, and written communication skills
Dedicated digital mindset and tactical toolkit
Highly motivated, organized, and dynamic with ability to thrive in a fast-paced, ever-changing environment
Commitment to travel, on average 2 - 3 weeks per quarter
#J-18808-Ljbffr