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J&L Marketing

UX/UI Designer

J&L Marketing, Louisville, Kentucky, us, 40201

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Job Title: UX/UI Designer We are seeking a talented and user-centric UX/UI Designer to join our dynamic team. The ideal candidate will be responsible for designing and shaping the user experience across our entire digital ecosystem, from our public-facing website to our in-house and external tools.

Your first major project will be to

lead the design and user experience strategy for our website's migration from WordPress to Webflow.

This role requires a strong understanding of user-centered design principles, a passion for creating intuitive interfaces, and a portfolio that demonstrates exceptional visual design skills. You will be the primary advocate for the user, translating complex requirements into simple, elegant, and accessible design solutions.

UX/UI Designer Key Responsibilities:

UX/UI & Product Design:

Conduct user research (interviews, surveys, usability testing) to understand user needs, behaviors, and pain points.

Create user personas, journey maps, user flows, and wireframes to effectively communicate design concepts.

Develop high-fidelity, pixel-perfect mockups and interactive prototypes for our website and software tools using design tools like Figma, Sketch, or Adobe XD.

Design and maintain a consistent visual language and design system to ensure brand cohesion across all products.

Website Migration & Strategy:

Take a design-led role in our website migration to Webflow, reimagining the user experience and information architecture.

Design responsive and visually compelling layouts optimized for usability and performance.

Work closely with stakeholders to ensure the new website aligns with our brand and marketing goals.

Collaboration & Iteration:

Collaborate with developers, project managers, and stakeholders to ensure your design vision is accurately implemented.

Clearly articulate design decisions and rationale to team members and leadership.

Participate in design reviews, share creative ideas, and iterate on designs based on user testing and constructive feedback.

Quality Assurance:

Conduct usability testing to validate design choices and identify areas for improvement.

Ensure all final designs meet the highest quality standards, accessibility guidelines (WCAG), and brand requirements.

UX/UI Designer Qualifications:

Bachelor’s degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field (or equivalent professional experience).

Minimum of 3-5 years of proven experience in a dedicated UX/UI Design role.

A

strong portfolio

showcasing your design process and a range of projects, including websites and software/tool mock-ups.

Proficiency in modern design and prototyping tools such as

Figma, Sketch, or Adobe XD .

A deep understanding of user-centered design principles, responsive design, and accessibility best practices.

Excellent visual design skills with a keen eye for typography, color, and layout.

Experience designing or working with design systems is a strong advantage.

Experience with modern web platforms (like Webflow) is strongly preferred.

Familiarity with HTML and CSS is a plus.

Excellent communication, presentation, and collaboration skills.

Ability to manage multiple projects, prioritize tasks, and meet deadlines.

Familiarity with Agile development methodologies is an advantage.

This is a full-time, in-office position based at our headquarters, Monday through Friday. The salary range for this role is

$50,000–$60,000 , depending on experience and qualifications.

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