Transcend Solutions
Digital Marketing CRM Manager 2 - 16111
Transcend Solutions, Englewood Cliffs, New Jersey, us, 07632
Schedule: 4 days in office (Mon-Thurs) 1 remote (Friday)
NO C2C due to client restrictions
Top Skills
Analytical - Reporting and synthesizing data
The Digital Marketing CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best-in-class CRM programs including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. Must be comfortable working in a fast‑paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to quickly ramp up in a fast‑paced environment to partner with Senior Manager to execute day-to-day management of CRM channel across categories.
Responsibilities
Manage day-to-day CRM communications calendar and execution.
Drive campaign performance optimization through data-driven testing, audience segmentation, and data science modeling.
Align CRM creative with IMC to create fit-for-purpose, consumer‑centric copy & content to impact the HA business driving traffic to.com, yield conversions and being mindful of consumer journey phase and intent.
Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the client’s email channel.
Manage execution of CRM campaigns via JIRA tickets with agency partners, ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
Explore new ideas to find process efficiencies and offer forward‑thinking solutions.
Core Competencies and Skills
Strategy and business acumen
Self‑starter with desire to learn and contribute
Great collaborator and strong communication skills
Planning & organization to manage multiple campaigns and workstreams at one time
Attuned to a teamwork environment, fast‑paced rhythm, and a results‑oriented culture
Knowledge of CRM principles and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.
High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations
Tableau reporting and analysis a plus
Detailed Functions
Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners
Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis
QA and provide clear feedback on email proofs across multiple devices
Understand key product RTBs and nuances between models
Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool.
Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix are accurate.
Partner with Digital team members to understand workstreams for .COM, social and paid media to ensure cohesive messaging and best landing experiences for email communications.
Collaborate with IMC and PM teams for creative feedback
Clearly communicate stakeholder feedback to agency partners
Share key activity updates as contributor of the bi-weekly digital team share out
Seniority Level
Mid‑Senior level
Employment Type
Contract
Job Function
Marketing, Analyst, and Management
Industries
Retail Appliances, Electrical, and Electronic Equipment, Computers and Electronics Manufacturing, and Telecommunications
#J-18808-Ljbffr
NO C2C due to client restrictions
Top Skills
Analytical - Reporting and synthesizing data
The Digital Marketing CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best-in-class CRM programs including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. Must be comfortable working in a fast‑paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to quickly ramp up in a fast‑paced environment to partner with Senior Manager to execute day-to-day management of CRM channel across categories.
Responsibilities
Manage day-to-day CRM communications calendar and execution.
Drive campaign performance optimization through data-driven testing, audience segmentation, and data science modeling.
Align CRM creative with IMC to create fit-for-purpose, consumer‑centric copy & content to impact the HA business driving traffic to.com, yield conversions and being mindful of consumer journey phase and intent.
Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the client’s email channel.
Manage execution of CRM campaigns via JIRA tickets with agency partners, ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
Explore new ideas to find process efficiencies and offer forward‑thinking solutions.
Core Competencies and Skills
Strategy and business acumen
Self‑starter with desire to learn and contribute
Great collaborator and strong communication skills
Planning & organization to manage multiple campaigns and workstreams at one time
Attuned to a teamwork environment, fast‑paced rhythm, and a results‑oriented culture
Knowledge of CRM principles and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.
High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations
Tableau reporting and analysis a plus
Detailed Functions
Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners
Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis
QA and provide clear feedback on email proofs across multiple devices
Understand key product RTBs and nuances between models
Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool.
Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix are accurate.
Partner with Digital team members to understand workstreams for .COM, social and paid media to ensure cohesive messaging and best landing experiences for email communications.
Collaborate with IMC and PM teams for creative feedback
Clearly communicate stakeholder feedback to agency partners
Share key activity updates as contributor of the bi-weekly digital team share out
Seniority Level
Mid‑Senior level
Employment Type
Contract
Job Function
Marketing, Analyst, and Management
Industries
Retail Appliances, Electrical, and Electronic Equipment, Computers and Electronics Manufacturing, and Telecommunications
#J-18808-Ljbffr