ADP
Sr. Manager, Marketing Innovation & AI
Transform the Future of Marketing at ADP
At ADP, we’re reimagining how marketing works — where human creativity meets intelligent automation to drive certainty and performance in an evolving digital world. Join us to help shape the next era of marketing innovation powered by
Generative AI, automation , and
agentic systems
that make our teams faster, smarter, and more creative.
As
Sr. Manager, Marketing Innovation & AI , you’ll lead the design, experimentation, and adoption of AI-driven tools and processes that transform how ADP markets globally. You’ll help teams across the organization unlock new levels of productivity, creativity, and precision — from campaign orchestration to content creation and measurement.
You’ll also play a critical role in
supporting our Generative Engine Optimization (GEO)
efforts by ensuring our marketing organization has the right
platforms, workflows, and enablement programs
to maximize visibility and performance in the age of generative discovery.
This is a highly visible, cross‑functional role that blends
marketing strategy, technology, and organizational change
to help ADP build one of the most advanced, future‑ready marketing engines in the industry.
Key Responsibilities
Shape the Future of Marketing Through AI Innovation
Take direct, hands‑on responsibility for designing, piloting, and scaling AI‑powered tools and processes that enhance how marketing teams research, ideate, plan, create, and deliver work across ADP’s global ecosystem.
Partner closely with the GEO team to identify, test, and operationalize technologies and workflows that enable ADP’s content to perform effectively in generative search environments.
Champion multimodal innovation—ensuring ADP’s marketing ecosystem is equipped to optimize and distribute not only text‑based content but also visual, audio, and interactive assets that strengthen discoverability and engagement in multimodal generative platforms.
Advance Agentic Systems and Workflows
Drive the adoption and integration of emerging AI agents and automation frameworks into marketing processes.
Develop and implement scalable, responsible pathways for agentic systems to support content generation, tagging, campaign management, and insights.
Build AI Enablement and Adoption Programs
Develop structured enablement programs, playbooks, and proof‑of‑concept pilots.
Train and support marketing teams to build confidence and capability in using AI tools.
Measure Innovation Impact
Define and track metrics that demonstrate the impact of AI on marketing efficiency, creativity, and business outcomes.
Collect and analyze data to inform ongoing improvements.
Collaborate Across Functions
Work closely across Marketing, Technology, Data Analytics, and Legal/Compliance teams to ensure safe and scalable AI deployment.
Coordinate and manage tactical workflows and compliance checks.
Champion a Culture of Continuous Learning
Inspire curiosity and create space for experimentation — helping marketers stay ahead of rapid AI evolution while translating emerging technology into practical, everyday marketing applications.
#LI-CS5
Qualifications
5+ years of experience in marketing, digital transformation, or marketing technology
Strategic understanding of Generative AI tools
(ChatGPT, Gemini, Claude, Copilot, etc.) and
enthusiasm for applying them to marketing use cases
Exposure to or curiosity about
agentic AI systems
, including autonomous or semi‑autonomous agents and workflow orchestration tools
Demonstrated ability to
learn fast
and translate emerging technology into actionable business value Experience leading marketing process design, enablement, or technology
implementation
Strong grasp of content structure, SEO, and digital experience principles
Exceptional communication and storytelling skills —
able to make complex ideas accessible to executives and non-technical teams
Proven track record of collaboration across global, matrixed organizations
Deep intellectual curiosity
and growth mindset — constantly exploring new tools, testing new ideas, and sharing insights with others
Comfort operating in ambiguity and driving clarity through research, iteration, and experimentation
Role is hybrid out of an ADP office.
#J-18808-Ljbffr
Transform the Future of Marketing at ADP
At ADP, we’re reimagining how marketing works — where human creativity meets intelligent automation to drive certainty and performance in an evolving digital world. Join us to help shape the next era of marketing innovation powered by
Generative AI, automation , and
agentic systems
that make our teams faster, smarter, and more creative.
As
Sr. Manager, Marketing Innovation & AI , you’ll lead the design, experimentation, and adoption of AI-driven tools and processes that transform how ADP markets globally. You’ll help teams across the organization unlock new levels of productivity, creativity, and precision — from campaign orchestration to content creation and measurement.
You’ll also play a critical role in
supporting our Generative Engine Optimization (GEO)
efforts by ensuring our marketing organization has the right
platforms, workflows, and enablement programs
to maximize visibility and performance in the age of generative discovery.
This is a highly visible, cross‑functional role that blends
marketing strategy, technology, and organizational change
to help ADP build one of the most advanced, future‑ready marketing engines in the industry.
Key Responsibilities
Shape the Future of Marketing Through AI Innovation
Take direct, hands‑on responsibility for designing, piloting, and scaling AI‑powered tools and processes that enhance how marketing teams research, ideate, plan, create, and deliver work across ADP’s global ecosystem.
Partner closely with the GEO team to identify, test, and operationalize technologies and workflows that enable ADP’s content to perform effectively in generative search environments.
Champion multimodal innovation—ensuring ADP’s marketing ecosystem is equipped to optimize and distribute not only text‑based content but also visual, audio, and interactive assets that strengthen discoverability and engagement in multimodal generative platforms.
Advance Agentic Systems and Workflows
Drive the adoption and integration of emerging AI agents and automation frameworks into marketing processes.
Develop and implement scalable, responsible pathways for agentic systems to support content generation, tagging, campaign management, and insights.
Build AI Enablement and Adoption Programs
Develop structured enablement programs, playbooks, and proof‑of‑concept pilots.
Train and support marketing teams to build confidence and capability in using AI tools.
Measure Innovation Impact
Define and track metrics that demonstrate the impact of AI on marketing efficiency, creativity, and business outcomes.
Collect and analyze data to inform ongoing improvements.
Collaborate Across Functions
Work closely across Marketing, Technology, Data Analytics, and Legal/Compliance teams to ensure safe and scalable AI deployment.
Coordinate and manage tactical workflows and compliance checks.
Champion a Culture of Continuous Learning
Inspire curiosity and create space for experimentation — helping marketers stay ahead of rapid AI evolution while translating emerging technology into practical, everyday marketing applications.
#LI-CS5
Qualifications
5+ years of experience in marketing, digital transformation, or marketing technology
Strategic understanding of Generative AI tools
(ChatGPT, Gemini, Claude, Copilot, etc.) and
enthusiasm for applying them to marketing use cases
Exposure to or curiosity about
agentic AI systems
, including autonomous or semi‑autonomous agents and workflow orchestration tools
Demonstrated ability to
learn fast
and translate emerging technology into actionable business value Experience leading marketing process design, enablement, or technology
implementation
Strong grasp of content structure, SEO, and digital experience principles
Exceptional communication and storytelling skills —
able to make complex ideas accessible to executives and non-technical teams
Proven track record of collaboration across global, matrixed organizations
Deep intellectual curiosity
and growth mindset — constantly exploring new tools, testing new ideas, and sharing insights with others
Comfort operating in ambiguity and driving clarity through research, iteration, and experimentation
Role is hybrid out of an ADP office.
#J-18808-Ljbffr