REI
Vice President, Technology - Digital Commerce and Customer
REI, Seattle, Washington, us, 98127
Vice President, Technology - Digital Commerce and Customer
Reporting directly to the Chief Technology Officer, the VP, Technology - Digital Commerce & Customer will lead the strategic and technical vision for the company’s digital commerce platforms, marketing technology stack, and customer engagement systems. This executive will be responsible for delivering modern, seamless, scalable, and personalized customer experiences across all digital touchpoints, including loyalty and membership programs. The role demands transformational leadership, technical expertise, strategic thinking, and personal leadership to drive growth and innovation in a competitive retail landscape.
Responsibilities
Own the end‑to‑end digital commerce & recommerce ecosystem (eCommerce platforms, mobile apps, omnichannel integrations).
Reinvent the digital commerce stack with platform modernization, scalability, and performance optimization.
Partner with business stakeholders to define and deliver digital roadmaps aligned with growth goals.
Oversee the MarTech stack including CDPs, CRMs, offer management, personalization, email platforms, and analytics tools.
Enable data‑driven marketing through robust integrations and customer segmentation capabilities.
Collaborate with marketing to enhance campaign automation, attribution modeling, and ROI tracking.
Lead the strategy, implementation, and optimization of loyalty and membership platforms.
Integrate loyalty systems with digital commerce and marketing tools to enable personalized experiences and rewards.
Partner with marketing and customer experience teams to evolve loyalty programs based on customer insights and business goals.
Bring an outside‑in view, “always on” tracking of industry evolution and technology innovation via personal research and networking.
Lead architecture decisions for digital, MarTech, and loyalty platforms, ensuring security, scalability, and interoperability, including with enterprise systems.
Develop business cases, evaluate, and implement emerging technologies (AI/ML, headless commerce, composable architecture, personalization, predictive analytics).
Leverage AI to leapfrog legacy platforms and deliver differentiating customer experience, such as personalization.
Seek and develop talent, build and mentor a highly performing team of architects, engineers, and analysts.
Oversee and motivate a hybrid team composed of employees and contractors across geographies and time zones.
Build and manage budgets and forecasts, maximizing value delivery within set guardrails.
Partner with the Technology procurement team to manage vendor relationships, contracts, and performance within scope of responsibility.
Work closely with business stakeholders, including product management, marketing, customer experience, member and customer planning, and operations to align Technology roadmaps and priorities.
Collaborate closely with other senior technology leaders to ensure seamless integration of solutions and best‑in‑class uptime, performance, customer and user experience.
Serve as a bridge between business and technology, translating strategic business goals into a technology solution, roadmap, and technical execution.
Qualifications
10+ years in omnichannel retail digital commerce and marketing technology leadership roles.
Hands‑on leadership experience in AI‑forward organizations and strategy delivery.
Deep understanding of eCommerce platforms (e.g., Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce).
Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, Iterable).
Experience in loyalty and membership platforms (e.g., Salesforce Loyalty Management, Talon.One).
Strong grasp of system, process and data architecture, APIs, cloud platforms (AWS, Azure), middleware and integration frameworks.
10+ years in agile, frontend and backend software engineering, including CI/CD, web and mobile, search, ontology and most common development platforms.
Visionary, experience architecting progressive solutions and driving people, process and technology transformation to achieve target state and enable business goals.
Track record of delivering superior customer and user technology experience.
Strong analytical mindset, pragmatic and able to solve complex problems with effective solutions.
Bachelor’s degree in Computer Science, Information Systems, or related field; MBA or advanced degree preferred.
Proven success in leading digital commerce technology transformations and scaling digital platforms.
Strong financial and operational acumen; experience managing complex programs and budgets.
Experience leading geographically dispersed hybrid organizations composed of employees, contractors and consultants, fostering strong engagement and collaboration.
Highly collaborative, seek inclusion of internal and external subject matter experts to architect future‑proof differentiating solutions.
Strong executive presence with ability to influence and communicate effectively across the organization, up to C‑level.
Results and outcome obsessed.
Passion for challenging the status quo and designing a compelling future state, delivering exceptional customer experiences through technology.
Experience with personalization, loyalty programs, and customer journey mapping.
Benefits We are committed to becoming a fully inclusive, anti‑racist, multicultural organization. Every day you drive change, foster a culture of respect, and enjoy benefits that support your whole life. To fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate diverse ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including your specific skills and experience and geographic location.
Pay Range $275,000 – $325,000
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Responsibilities
Own the end‑to‑end digital commerce & recommerce ecosystem (eCommerce platforms, mobile apps, omnichannel integrations).
Reinvent the digital commerce stack with platform modernization, scalability, and performance optimization.
Partner with business stakeholders to define and deliver digital roadmaps aligned with growth goals.
Oversee the MarTech stack including CDPs, CRMs, offer management, personalization, email platforms, and analytics tools.
Enable data‑driven marketing through robust integrations and customer segmentation capabilities.
Collaborate with marketing to enhance campaign automation, attribution modeling, and ROI tracking.
Lead the strategy, implementation, and optimization of loyalty and membership platforms.
Integrate loyalty systems with digital commerce and marketing tools to enable personalized experiences and rewards.
Partner with marketing and customer experience teams to evolve loyalty programs based on customer insights and business goals.
Bring an outside‑in view, “always on” tracking of industry evolution and technology innovation via personal research and networking.
Lead architecture decisions for digital, MarTech, and loyalty platforms, ensuring security, scalability, and interoperability, including with enterprise systems.
Develop business cases, evaluate, and implement emerging technologies (AI/ML, headless commerce, composable architecture, personalization, predictive analytics).
Leverage AI to leapfrog legacy platforms and deliver differentiating customer experience, such as personalization.
Seek and develop talent, build and mentor a highly performing team of architects, engineers, and analysts.
Oversee and motivate a hybrid team composed of employees and contractors across geographies and time zones.
Build and manage budgets and forecasts, maximizing value delivery within set guardrails.
Partner with the Technology procurement team to manage vendor relationships, contracts, and performance within scope of responsibility.
Work closely with business stakeholders, including product management, marketing, customer experience, member and customer planning, and operations to align Technology roadmaps and priorities.
Collaborate closely with other senior technology leaders to ensure seamless integration of solutions and best‑in‑class uptime, performance, customer and user experience.
Serve as a bridge between business and technology, translating strategic business goals into a technology solution, roadmap, and technical execution.
Qualifications
10+ years in omnichannel retail digital commerce and marketing technology leadership roles.
Hands‑on leadership experience in AI‑forward organizations and strategy delivery.
Deep understanding of eCommerce platforms (e.g., Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce).
Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, Iterable).
Experience in loyalty and membership platforms (e.g., Salesforce Loyalty Management, Talon.One).
Strong grasp of system, process and data architecture, APIs, cloud platforms (AWS, Azure), middleware and integration frameworks.
10+ years in agile, frontend and backend software engineering, including CI/CD, web and mobile, search, ontology and most common development platforms.
Visionary, experience architecting progressive solutions and driving people, process and technology transformation to achieve target state and enable business goals.
Track record of delivering superior customer and user technology experience.
Strong analytical mindset, pragmatic and able to solve complex problems with effective solutions.
Bachelor’s degree in Computer Science, Information Systems, or related field; MBA or advanced degree preferred.
Proven success in leading digital commerce technology transformations and scaling digital platforms.
Strong financial and operational acumen; experience managing complex programs and budgets.
Experience leading geographically dispersed hybrid organizations composed of employees, contractors and consultants, fostering strong engagement and collaboration.
Highly collaborative, seek inclusion of internal and external subject matter experts to architect future‑proof differentiating solutions.
Strong executive presence with ability to influence and communicate effectively across the organization, up to C‑level.
Results and outcome obsessed.
Passion for challenging the status quo and designing a compelling future state, delivering exceptional customer experiences through technology.
Experience with personalization, loyalty programs, and customer journey mapping.
Benefits We are committed to becoming a fully inclusive, anti‑racist, multicultural organization. Every day you drive change, foster a culture of respect, and enjoy benefits that support your whole life. To fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate diverse ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including your specific skills and experience and geographic location.
Pay Range $275,000 – $325,000
#J-18808-Ljbffr