OMD
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Manager, Digital Activation (Programmatic)
role at OMD, located in New York, NY.
OMD is the Cannes Lions 2024 Media Network of the Year and the RECMA’s Best‑Performing Media Network Globally. As the world’s largest media network, we excel at making better decisions faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks.
We pride ourselves on being a people‑obsessed, outcomes‑focused business that applies evidence‑based solutions married with empathy to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer to find greater empathy, uncover insights, and deliver valuable connections.
Role Overview The Manager, Digital Activation will help deliver our clients’ business objectives through bespoke, insight‑rooted digital programs. This individual is the day‑to‑day liaison between the client and our media community, building and maintaining strong relationships with media vendors to secure premium access and the most innovative plans.
Responsibilities Challenger of the Norm
Challenges the norm and seeks innovative approaches to execution media across digital partners/platforms.
Takes nothing at face value and pushes partners to elevate and innovate programs creating first‑to‑market experiences.
Connects programs to drive impact and ensures maximized asset utility.
Relationship & Knowledge Cultivator
Proactively explores and recommends ways to further service and grow vendor relationships.
Manages large‑scale partner relationships to foresee future needs and provide ongoing client support.
Provides thought leadership for the junior team in digital marketing and technology.
Seeks out information to remain current on media trends.
Analytical Thinker
Creates and articulates clear performance metrics and develops associated reports that measure KPIs.
Analyzes historical and current campaign results to optimize learning and ensure continuous improvement.
Processes and analyzes competitive media activity in the marketplace.
Process Focused
Oversees the buying & implementation of digital campaigns, coordinating internal resources, setting best practice, and working on planning frameworks.
Ensures strategic consistency across all elements of plan development and implementation.
Promotes and ensures that digital investments are maximized and benefits delivered to clients.
Establishes timetables for development of digital plans and manages expectations on deliverables.
Qualifications
3–5 years of work experience with proven programmatic execution/planning and activation; experience in search and/or social is a plus.
Proven track record of successfully deploying programmatic campaigns to hit multiple client objectives.
Experience with billing (Prisma is a plus), activation, optimizations, reporting/wraps.
Client‑facing experience and management of external partner relationships.
Experience running campaigns from start to finish (strategy, buying methods, capabilities).
Experience optimizing programmatic campaigns across DSPs (DV360, TTD, Yahoo).
Strong inventory curation POVs and proven track record; experience troubleshooting/auditing private inventory deals through PMPs and/or PG.
Negotiation skills for efficient data and inventory deals with publisher partners.
Confidence in analyzing and acting on marketing data.
Experience in development and training of junior team members.
In‑depth knowledge of the online advertising industry, ad technology solutions, RTB, DSPs, SSPs, advertising/publisher ecosystems, and data privacy.
Compensation & Benefits Pay range: $50,000 – $95,000 USD, commensurate with experience, qualifications, and geography. This role is hybrid, requiring three days per week in the office with the remaining two days remote. Benefits include health insurance, vision insurance, dental insurance, 401(k), healthcare and dependent care flexible spending accounts, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance.
Referrals increase your chances of interviewing at OMD by 2x.
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Manager, Digital Activation (Programmatic)
role at OMD, located in New York, NY.
OMD is the Cannes Lions 2024 Media Network of the Year and the RECMA’s Best‑Performing Media Network Globally. As the world’s largest media network, we excel at making better decisions faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks.
We pride ourselves on being a people‑obsessed, outcomes‑focused business that applies evidence‑based solutions married with empathy to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer to find greater empathy, uncover insights, and deliver valuable connections.
Role Overview The Manager, Digital Activation will help deliver our clients’ business objectives through bespoke, insight‑rooted digital programs. This individual is the day‑to‑day liaison between the client and our media community, building and maintaining strong relationships with media vendors to secure premium access and the most innovative plans.
Responsibilities Challenger of the Norm
Challenges the norm and seeks innovative approaches to execution media across digital partners/platforms.
Takes nothing at face value and pushes partners to elevate and innovate programs creating first‑to‑market experiences.
Connects programs to drive impact and ensures maximized asset utility.
Relationship & Knowledge Cultivator
Proactively explores and recommends ways to further service and grow vendor relationships.
Manages large‑scale partner relationships to foresee future needs and provide ongoing client support.
Provides thought leadership for the junior team in digital marketing and technology.
Seeks out information to remain current on media trends.
Analytical Thinker
Creates and articulates clear performance metrics and develops associated reports that measure KPIs.
Analyzes historical and current campaign results to optimize learning and ensure continuous improvement.
Processes and analyzes competitive media activity in the marketplace.
Process Focused
Oversees the buying & implementation of digital campaigns, coordinating internal resources, setting best practice, and working on planning frameworks.
Ensures strategic consistency across all elements of plan development and implementation.
Promotes and ensures that digital investments are maximized and benefits delivered to clients.
Establishes timetables for development of digital plans and manages expectations on deliverables.
Qualifications
3–5 years of work experience with proven programmatic execution/planning and activation; experience in search and/or social is a plus.
Proven track record of successfully deploying programmatic campaigns to hit multiple client objectives.
Experience with billing (Prisma is a plus), activation, optimizations, reporting/wraps.
Client‑facing experience and management of external partner relationships.
Experience running campaigns from start to finish (strategy, buying methods, capabilities).
Experience optimizing programmatic campaigns across DSPs (DV360, TTD, Yahoo).
Strong inventory curation POVs and proven track record; experience troubleshooting/auditing private inventory deals through PMPs and/or PG.
Negotiation skills for efficient data and inventory deals with publisher partners.
Confidence in analyzing and acting on marketing data.
Experience in development and training of junior team members.
In‑depth knowledge of the online advertising industry, ad technology solutions, RTB, DSPs, SSPs, advertising/publisher ecosystems, and data privacy.
Compensation & Benefits Pay range: $50,000 – $95,000 USD, commensurate with experience, qualifications, and geography. This role is hybrid, requiring three days per week in the office with the remaining two days remote. Benefits include health insurance, vision insurance, dental insurance, 401(k), healthcare and dependent care flexible spending accounts, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance.
Referrals increase your chances of interviewing at OMD by 2x.
#J-18808-Ljbffr