TikTok
Creative Experiential Manager, CPS, NA Business Marketing
TikTok, New York, New York, us, 10261
Creative Experiential Manager, CPS, NA Business Marketing
About the Team
The Commercial Partnership Solutions (CPS) team at TikTok creates scalable sponsorship programs that sit at the intersection of culture, community, and commerce. From third‑party publisher integrations to first‑party TikTok‑branded tentpoles, we bring sponsorships to life through platform‑first media and immersive experiential activations. We are creative connectors who work to drive strong and sustainable partnerships across our media partners to accelerate revenue through bespoke packaging of tentpole and proprietary programming.
This position can be based in New York or Los Angeles.
Responsibilities
Serve as CPS’s primary partner to TikTok’s Global Studio/Events teams and external agency partners, leading strategic briefs for all experiential activations (across creator summits, live event integrations, branded moments, and more).
Act as the B2B marketing partner for CPS packages and initiatives, shaping strategic GTM calendars and owning the full marketing lifecycle (from pre‑launch anticipation to post‑activation amplification).
Partner closely with integrated marketing, communications, and PR teams to brief, align, and execute full‑funnel campaigns that promote CPS sponsorship opportunities and spotlight high‑impact activations.
Lead XFN alignment across event production and experiential content outputs, ensuring that activations are on‑brand, on‑brief, and deliver sponsor value.
Build and maintain an evolving library of experiential playbooks and execution frameworks to enable repeatable success across future sponsorships.
Work cross‑functionally across Sales, Business Marketing, Studio, Events, and Product teams to orchestrate smooth GTM execution for CPS packages.
Monitor sponsorship launches and experiential activations, distilling performance insights into actionable feedback loops and future‑facing recommendations.
Qualifications Minimum Qualifications
Minimum 4 years of direct experience in experiential marketing, brand partnerships, or integrated campaign/project management (ideally at a platform, agency, or media/entertainment company).
Demonstrated success leading cross‑functional marketing programs that span events, content, PR, and integrated communications.
Expertise in writing and delivering strategic briefs to creative, studio, and marcomms teams.
Deep understanding of event production workflows and how experiential activations support brand awareness, positioning, and media objectives.
Comfortable leading campaigns with multiple workstreams, timelines, and partners; creating clarity across moving pieces.
Skilled communicator and cross‑functional influencer (comfortable managing up, down, and across teams).
Preferred Qualifications
Strong project management and planning skills, with an ability to build clear timelines, align stakeholders, and produce compelling decks, briefs, and planning docs.
Exceptional storytelling, planning docs, and deck‑building skills for internal and external audiences.
Experience developing playbooks, frameworks, and process documentation.
Proactive mindset and comfort navigating fast‑paced environments that balance agility with creative and operational rigor.
Experience with campaign measurement, post‑launch recaps, and applying performance data to evolve GTM strategies and campaign storytelling.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation : The base salary range for this position in the selected city is $96,000 – $211,112 annually. Compensation may vary based on qualifications, location, and experience. The role may also be eligible for bonuses, restricted stock units.
Benefits : Day‑one access to medical, dental, vision, 401(k) savings with match, paid parental leave, short‑term and long‑term disability, life insurance, wellbeing benefits. Employees receive 10 paid holidays, 10 paid sick days, and 17 days of paid personal time.
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The Commercial Partnership Solutions (CPS) team at TikTok creates scalable sponsorship programs that sit at the intersection of culture, community, and commerce. From third‑party publisher integrations to first‑party TikTok‑branded tentpoles, we bring sponsorships to life through platform‑first media and immersive experiential activations. We are creative connectors who work to drive strong and sustainable partnerships across our media partners to accelerate revenue through bespoke packaging of tentpole and proprietary programming.
This position can be based in New York or Los Angeles.
Responsibilities
Serve as CPS’s primary partner to TikTok’s Global Studio/Events teams and external agency partners, leading strategic briefs for all experiential activations (across creator summits, live event integrations, branded moments, and more).
Act as the B2B marketing partner for CPS packages and initiatives, shaping strategic GTM calendars and owning the full marketing lifecycle (from pre‑launch anticipation to post‑activation amplification).
Partner closely with integrated marketing, communications, and PR teams to brief, align, and execute full‑funnel campaigns that promote CPS sponsorship opportunities and spotlight high‑impact activations.
Lead XFN alignment across event production and experiential content outputs, ensuring that activations are on‑brand, on‑brief, and deliver sponsor value.
Build and maintain an evolving library of experiential playbooks and execution frameworks to enable repeatable success across future sponsorships.
Work cross‑functionally across Sales, Business Marketing, Studio, Events, and Product teams to orchestrate smooth GTM execution for CPS packages.
Monitor sponsorship launches and experiential activations, distilling performance insights into actionable feedback loops and future‑facing recommendations.
Qualifications Minimum Qualifications
Minimum 4 years of direct experience in experiential marketing, brand partnerships, or integrated campaign/project management (ideally at a platform, agency, or media/entertainment company).
Demonstrated success leading cross‑functional marketing programs that span events, content, PR, and integrated communications.
Expertise in writing and delivering strategic briefs to creative, studio, and marcomms teams.
Deep understanding of event production workflows and how experiential activations support brand awareness, positioning, and media objectives.
Comfortable leading campaigns with multiple workstreams, timelines, and partners; creating clarity across moving pieces.
Skilled communicator and cross‑functional influencer (comfortable managing up, down, and across teams).
Preferred Qualifications
Strong project management and planning skills, with an ability to build clear timelines, align stakeholders, and produce compelling decks, briefs, and planning docs.
Exceptional storytelling, planning docs, and deck‑building skills for internal and external audiences.
Experience developing playbooks, frameworks, and process documentation.
Proactive mindset and comfort navigating fast‑paced environments that balance agility with creative and operational rigor.
Experience with campaign measurement, post‑launch recaps, and applying performance data to evolve GTM strategies and campaign storytelling.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation : The base salary range for this position in the selected city is $96,000 – $211,112 annually. Compensation may vary based on qualifications, location, and experience. The role may also be eligible for bonuses, restricted stock units.
Benefits : Day‑one access to medical, dental, vision, 401(k) savings with match, paid parental leave, short‑term and long‑term disability, life insurance, wellbeing benefits. Employees receive 10 paid holidays, 10 paid sick days, and 17 days of paid personal time.
#J-18808-Ljbffr