idegy, inc. - a Boutique Merchandise Agency
Marketing Manager
idegy, inc. - a Boutique Merchandise Agency, Columbus, Ohio, United States, 43224
At idegy, we help the biggest brands in sports and business bring their story to life through branded merchandise and design. As Marketing Manager, you’ll play a key role in shaping idegy’s next chapter—driving strategy, content, automation, and analytics that connect marketing, sales, and studio into one unified growth engine.
OVERVIEW We’re looking for a strategic, hands‑on Marketing Manager to help shape the next chapter of idegy’s brand. This role supports the VP of Marketing & Operations in driving campaigns, storytelling, and data‑driven strategy that connects our sales, studio, and client experience teams. You’ll be part of a fast‑moving, creative environment where no two days look the same—developing campaigns, analyzing performance, and bringing branded merchandise to life through authentic, on‑brand storytelling.
WHAT YOU’LL DO
Partner with the VP of Marketing & Operation to plan, execute and measure campaigns that support sales growth and client engagement.
Translate the customer journey and sales funnel into actionable, data‑driven campaigns.
Use automation and AI tools (ChatGPT, HubSpot Workflow, Claude) to build personalized content.
Develop campaign calendars, content plans, and cross‑department initiatives that tie marketing directly to revenue.
Manage brand storytelling through case studies, lookbooks, digital campaigns and client spotlights.
Capture and curate lifestyle and product photography and videos in‑house to ensure consistency and authenticity.
Collaborate with idegystudio to align design strategy and creative execution across all marketing touchpoints.
Use AI‑assisted content generation tools to accelerate writing, editing and ideation while maintaining brand tone.
Provide weekly reporting showing marketing efforts impacting sales pipeline and analyze campaign and engagement data to uncover patterns, test hypotheses and identify improvement opportunities.
Use insights + AI to improve targeting, content strategy, and client retention initiatives.
Work closely with sales pods to support client‑specific campaigns and initiatives.
Partner with idegystudio on visuals, templates, and content strategy.
Support execution of client mailers, kitting projects, and brand activations to ensure alignment and quality.
Build and manage HubSpot workflows for lead nurturing, client retention and automation.
Test new AI and automation tools to increase efficiency in campaign production, reporting and content creation.
Partner with our AI/Automation Specialist to integrate marketing systems with sales and operations platforms.
WHAT YOU’LL BRING
5+ years of experience in B2B or agency marketing.
Strong understanding of digital marketing, CRM (HubSpot required), and analytics.
Experience managing AI or automation tools for marketing workflows and reporting.
Creative eye for branding and campaign design: familiarity with Adobe and Canva.
Strong copywriting and storytelling ability.
Hands‑on experience with photography, social media management, and campaign execution.
Excellent organizational, analytical and communication skills.
Proactive problem‑solver who thrives in a fast‑paced, team‑oriented environment.
TOOLS & PLATFORMS HubSpot | ChatGPT | Claude | Canva | Adobe Creative Suites | Google Analytics
SUCCESS IN THIS ROLE
Marketing campaigns that generate measurable sales impact, not just awareness.
Automation and AI systems that increase efficiency and reduce manual work.
Real‑time dashboards tracking engagement, conversion, and ROI.
Strong alignment between Sales, Studio, and Marketing—all speaking one consistent brand language.
idegy recognized as a forward‑thinking agency that merges creativity with technology.
LOCATION Dublin, OH
#J-18808-Ljbffr
OVERVIEW We’re looking for a strategic, hands‑on Marketing Manager to help shape the next chapter of idegy’s brand. This role supports the VP of Marketing & Operations in driving campaigns, storytelling, and data‑driven strategy that connects our sales, studio, and client experience teams. You’ll be part of a fast‑moving, creative environment where no two days look the same—developing campaigns, analyzing performance, and bringing branded merchandise to life through authentic, on‑brand storytelling.
WHAT YOU’LL DO
Partner with the VP of Marketing & Operation to plan, execute and measure campaigns that support sales growth and client engagement.
Translate the customer journey and sales funnel into actionable, data‑driven campaigns.
Use automation and AI tools (ChatGPT, HubSpot Workflow, Claude) to build personalized content.
Develop campaign calendars, content plans, and cross‑department initiatives that tie marketing directly to revenue.
Manage brand storytelling through case studies, lookbooks, digital campaigns and client spotlights.
Capture and curate lifestyle and product photography and videos in‑house to ensure consistency and authenticity.
Collaborate with idegystudio to align design strategy and creative execution across all marketing touchpoints.
Use AI‑assisted content generation tools to accelerate writing, editing and ideation while maintaining brand tone.
Provide weekly reporting showing marketing efforts impacting sales pipeline and analyze campaign and engagement data to uncover patterns, test hypotheses and identify improvement opportunities.
Use insights + AI to improve targeting, content strategy, and client retention initiatives.
Work closely with sales pods to support client‑specific campaigns and initiatives.
Partner with idegystudio on visuals, templates, and content strategy.
Support execution of client mailers, kitting projects, and brand activations to ensure alignment and quality.
Build and manage HubSpot workflows for lead nurturing, client retention and automation.
Test new AI and automation tools to increase efficiency in campaign production, reporting and content creation.
Partner with our AI/Automation Specialist to integrate marketing systems with sales and operations platforms.
WHAT YOU’LL BRING
5+ years of experience in B2B or agency marketing.
Strong understanding of digital marketing, CRM (HubSpot required), and analytics.
Experience managing AI or automation tools for marketing workflows and reporting.
Creative eye for branding and campaign design: familiarity with Adobe and Canva.
Strong copywriting and storytelling ability.
Hands‑on experience with photography, social media management, and campaign execution.
Excellent organizational, analytical and communication skills.
Proactive problem‑solver who thrives in a fast‑paced, team‑oriented environment.
TOOLS & PLATFORMS HubSpot | ChatGPT | Claude | Canva | Adobe Creative Suites | Google Analytics
SUCCESS IN THIS ROLE
Marketing campaigns that generate measurable sales impact, not just awareness.
Automation and AI systems that increase efficiency and reduce manual work.
Real‑time dashboards tracking engagement, conversion, and ROI.
Strong alignment between Sales, Studio, and Marketing—all speaking one consistent brand language.
idegy recognized as a forward‑thinking agency that merges creativity with technology.
LOCATION Dublin, OH
#J-18808-Ljbffr