Search Max, Inc
Base pay range
$100,000.00/yr - $125,000.00/yr
Direct message the job poster from Search Max, Inc
Digital AMD (b2b)
-- MUST have b2b experience -- mandatory 3x/week in office in NYC
Roles and Responsibilities Experience managing cross‑functional teams and working closely with analytics, creative, and client services.
Strong communicator who can translate technical media concepts to non‑technical stakeholders.
Comfortable presenting to senior clients and defending media strategy with data.
Strategic & B2B Experience Proven success managing B2B media campaigns, especially in financial services, data, or tech sectors.
Understands longer sales cycles and complex buyer journeys typical of B2B.
Experience with account‑based marketing (ABM) or targeting niche business audiences.
Digital Trafficking & Execution Hands‑on experience with ad trafficking platforms (e.g., Campaign Manager 360, Sizmek, Flashtalking).
Comfortable setting up and QA’ing pixels, tags, and tracking parameters.
Familiar with UTM strategy and conversion tracking across platforms.
Attribution & Reporting Expertise Strong grasp of multi‑touch attribution models and how to apply them to optimize media spend.
Experience with analytics platforms (e.g., GA4, Adobe Analytics, Looker, Tableau).
Lead Generation Know‑How Experience running lead gen campaigns across paid social, programmatic, and search.
Understands CRM integrations (e.g., Salesforce, HubSpot) and how media connects to pipeline.
Familiar with MQL/SQL definitions and optimizing for quality leads, not just volume.
Exposure to MMM frameworks and how media inputs are modeled for ROI.
Can collaborate with data science or analytics teams to interpret model outputs.
Understands the limitations and strengths of MMM in a B2B context.
Nice to have Familiar with LinkedIn Ads, Trade Desk, and Google Ads for B2B targeting.
Experience onboarding new clients and building media infrastructure from scratch.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Advertising
Industries: Advertising Services
#J-18808-Ljbffr
Direct message the job poster from Search Max, Inc
Digital AMD (b2b)
-- MUST have b2b experience -- mandatory 3x/week in office in NYC
Roles and Responsibilities Experience managing cross‑functional teams and working closely with analytics, creative, and client services.
Strong communicator who can translate technical media concepts to non‑technical stakeholders.
Comfortable presenting to senior clients and defending media strategy with data.
Strategic & B2B Experience Proven success managing B2B media campaigns, especially in financial services, data, or tech sectors.
Understands longer sales cycles and complex buyer journeys typical of B2B.
Experience with account‑based marketing (ABM) or targeting niche business audiences.
Digital Trafficking & Execution Hands‑on experience with ad trafficking platforms (e.g., Campaign Manager 360, Sizmek, Flashtalking).
Comfortable setting up and QA’ing pixels, tags, and tracking parameters.
Familiar with UTM strategy and conversion tracking across platforms.
Attribution & Reporting Expertise Strong grasp of multi‑touch attribution models and how to apply them to optimize media spend.
Experience with analytics platforms (e.g., GA4, Adobe Analytics, Looker, Tableau).
Lead Generation Know‑How Experience running lead gen campaigns across paid social, programmatic, and search.
Understands CRM integrations (e.g., Salesforce, HubSpot) and how media connects to pipeline.
Familiar with MQL/SQL definitions and optimizing for quality leads, not just volume.
Exposure to MMM frameworks and how media inputs are modeled for ROI.
Can collaborate with data science or analytics teams to interpret model outputs.
Understands the limitations and strengths of MMM in a B2B context.
Nice to have Familiar with LinkedIn Ads, Trade Desk, and Google Ads for B2B targeting.
Experience onboarding new clients and building media infrastructure from scratch.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Advertising
Industries: Advertising Services
#J-18808-Ljbffr